Tux Creative House

Work & Archives.

Work

Nike Swim

  • 3D
  • Branding
  • Production
  • Strategy

Morton

  • 3D
  • Advertising
  • Branding
  • Production
  • Strategy

Outer

  • 3D
  • Branding
  • Production
  • Social

Systems

  • 3D
  • Branding
  • Digital
logo system

Facile

  • Advertising
  • Branding

MFI

  • Branding
  • Digital
  • Strategy

Converse by You

  • 3D
  • Branding
  • Digital
  • Production
  • Retail

Karma

  • 3D
  • Branding
  • Digital

Sandy Shore

  • Branding
  • Digital
  • Strategy

Édifis

  • 3D
  • Branding
  • Digital
  • Production

Edit

  • 3D
  • Branding
  • Digital
  • Retail

2 Authenticators

  • 3D
  • Branding
  • Digital
  • Production
  • Strategy

Viva Eve

  • 3D
  • Branding
  • Digital
  • Retail
  • Strategy

EPAV

  • Advertising
  • Media
  • Production
  • Strategy

Altitude Sports

  • 3D
  • Advertising
  • Media
  • Production

Morton New Grinders

  • 3D
  • Advertising
  • Production
  • Strategy

Windsor

  • Advertising
  • Media
  • Strategy

Kinova Robotics

  • 3D
  • Branding
  • Digital
  • Production
  • Strategy

Brouillon

  • Branding
  • Digital
  • Retail
  • Strategy

Mansfield

  • 3D
  • Branding
  • Media
  • Strategy

Ivanhoé Cambridge

  • Branding
  • Production
  • Strategy

Altreno

  • 3D
  • Branding
  • Digital
  • Media
  • Production
  • Strategy

1 Million Dance

  • Branding
  • Digital
  • Retail
  • Strategy

Doctors of the world

  • Digital
  • Media
  • Production

Bumper to bumper

  • Advertising
  • Branding
  • Strategy

Dermatology.com

  • 3D
  • Branding
  • Digital
  • Media
  • Production
  • Strategy

Equifruit

  • 3D
  • Branding
  • Digital
  • Media
  • Production
  • Strategy

Rise Kombucha

  • 3D
  • Branding
  • Production
Nom projet
Nike Swim

The Sneakerkini was the first of it’s kind swimsuit that celebrated Nike’s most iconic essence: the sneaker. Our campaign, ‘Sneakers Reimagined”, celebrates a fearless spirit and imagination. Using CGI paired with live action capture, we built a visual narrative that connected the shoe to the details of the swimsuit.

Morton

Salt is in every home and in every kitchen, yet we pay little attention to it. But a salt brand deserves a little bit of flavour, doesn’t it? In a time where consumers expect more authenticity from brands, we had an incredible opportunity to deliver a fresh perspective on the joy and transformative power of salt. Just imagine how bland life would be without it.  

Outer

We developed a narrative rooted in Outer’s desire to get people outside, leveraging a hero campaign film that provided cut downs of specific communication points. Visually, we centered in on the visual connection between the earth, the product, the home and the family.

Systems

Systems is the world’s first meal-delivery service tailor-made for your metabolism. It boosts your health and energy levels by leveraging genetic analysis and real-time biomarker data to feed you exactly what you need.

Facile

To develop a brand that felt feminine and timeless, while still making space for playful use of color - something less traditional in category. All while aligning with Facile’s brand philosophy that “good skin should be easy.”

MFI

The Martin Family Initiative (MFI) works in collaboration with Indigenous communities to advance family, educational, and economic well-being outcomes of First Nations, Inuit, and Métis children and youth. Our objective was to develop a new brand platform that focuses on MFI communication efforts while simultaneously seeking creative solutions that consciously and meaningfully showcase Indigenous culture.

Converse by You

Converse by You is a place where creativity and process meet. We were mandated by Converse to conceptualize and develop a modular in-store space where individuals can express their personality through customization. Consumers become a creator —stamping, stitching, pressing, and accessorizing their own unique shoe.

Karma

In 2020, TUX introduced the TUX Karma Foundation, aiming to leverage the company's profits to “chip away at world problems – creatively.” The purpose of the website is to showcase the projects the foundation is working on, as well as their team and mission. Our intention was to explore the concept of ripples, as every small action we take has the potential to create significant impacts.

Sandy Shore

Sandy Shore is more than just a farm that grows food — they also grow communities. For their new website and identity, we wanted to create an experience as fresh and vibrant as their products. We created colourful illustrations and animations based on the concepts of growth and earthiness.

Édifis

Edifis is a progressive player in industrial real-estate development, with a commitment to bringing purpose and vision to ambitious construction projects. We created a strong brand identity and a website that reflect the company's dedication and drive.

Edit

EDIT is a revolutionary medically adaptive approach combining an FDA-approved, physician-prescribed, at-home ketamine program with integrated VR group therapy. TUX was asked to embark on EDIT’s nascent journey in two dimensions: developing IRL visual branding and identity and constructing EDIT’s first VR space for therapy where patients can heal trauma and build a new inner narrative.

2 Authenticators

2a are experienced authenticators who know how to price, grade and validate a product’s authenticity. We create a brand and an online presence that are the reflexion of their luxury products and services. Showcasing the story behind every product, those little desirable details of an item’s story and heritage that make it so valuable.

Viva Eve

Too many women’s health issues go unseen every day. One-third of detectable fibroids go undetected and 30% of fertility issues are diagnosed with unexplained infertility. Years of neglect have resulted in a visible gender health gap in women’s research and clinical care. Having experienced this for herself, co-founder Nehal Farouky and her partner, Dr. James A. Gohar, set out to create a new clinic concept in women’s healthcare and hired TUX to help bring this vision to life.

EPAV

EPAV (which is VAPE spelled backwards) is an infotainment platform that showed the other side of vaping by featuring questions from real teens. These were made into various content formats: testimonials, experiences shared between teens, opinions, interviews by teens, and facts about vaping.

Altitude Sports

With its latest advertising campaign, Altitude Sports wanted to reassert its position as the leading online outdoor-equipment destination. We created a world of sensory escape that lives up to Altitude Sports’ obsession with well-designed gear.

Morton New Grinders

Morton is a staple of American dinner tables. But many home chefs don’t know the brand beyond its iconic blue box of table salt. So, for the spring-summer launch of their new salt and pepper grinders, we wanted to show America’s cooks the novel ways that Morton can help bring out the best in every dish.

Windsor

Windsor Salt is an iconic Canadian brand that holds a leader position in the category. In the past two years, they wanted to increase household adoption of premium salts including pink salt. Although Windsor is highly trusted, they weren’t seen as a specialized salt brand by consumers.

Kinova Robotics

When Kinova approached TUX to help them enter into the world of industrial automation, we aimed to help them make a splash without going overboard. We created a new brand positioning, web experience and communication tools that would bring distinction in the marketplace but also credibility — a fine balance of conveying aspiration and functionality.

Brouillon

Brouillon — meaning draft in English — is a reference to the creative process, to the vision the owners have, to an idea in development. Brouillon Café-Buvette is a bit like that, a space that is destined to grow with its customers. From morning to night, from a cup of coffee to a glass of wine, Brouillon welcomes everyone with open arms.

Mansfield

Brivia Group is a real estate development and investment company known for projects that embody a keen attention to design and architecture. With their residential project Mansfield, they set out establish a new icon in downtown Montreal – one rooted in the neighbourhood’s heritage.

Ivanhoé Cambridge

We have come to thrive in a culture of convenience. Our obsession for always-on digital access seems to have made us forget the real convenience of having a mall – instant access to physical goods right around the corner. Accordingly, we created a communication platform meant to remind people of the convenient abundance of goods, spontaneity, and vibrancy that only a shopping mall can deliver. The platform provides a generous range of stickers, images, and words that enable the client’s marketing team to react, comment and engage with consumers online, in real time.

Altreno

Unlike all other retinoids known for their harsh side effects, Altreno is formulated as a lotion with moisturizing properties. Despite this, Altreno still faced challenges with increasing its distribution amongst health care providers, who were prescribing generic retinoids more than any “brand name”. We created an awareness campaign and a brand refresh that simplified the Altreno science, making prescription skincare approachable and desirable.

1 Million Dance

1MILLION Dance is a dance studio and content producer based in Seoul, South Korea. Looking to expand its international reach, 1MILLION Dance came to TUX for multimedia rebranding to level up its visual and animated identity, website, and in-studio-experience. We crafted a look and story to engage all dancers and viewers into 1MILLION Dance’s deeply creative world.

Doctors of the world

Health is fundamental right. Equally fundamental is the right to be treated fairly, without judgment, when accessing health care. If "healing without judgment" seems self-evident to you, you're right, because it should be.

Bumper to bumper

In 2020, after many years as an auto-parts supplier, Bumper to Bumper launched their Auto Service division, marking the company’s entry into the world of automotive service providers. TUX was mandated to build the new branch’s brand identity and positioning, keeping in mind a key challenge: the brand had to first and foremost speak to mechanics. Which means we had to understand their reality and be as authentic as possible.

Dermatology.com

Bausch Health set out to remodel the Pharma industry with Dermatology.com at a time where telemedicine was shaping up the new normal. The ambition was to give patients access to quality prescription skincare and empower them to request a desired treatment via online consultation. When it comes to RX skincare, democracy in "brand choice” rarely exists, and we wanted to disrupt the existing power dynamic.

Equifruit

Equifruit is Canada’s leading Fairtrade-certified banana importer. Tired of having Fairtrade bananas dismissed as a nice-idea over a necessary business decision, Equifruit approached TUX for a total rebrand to make their offering something no produce buyers could ignore (or refuse).

Rise Kombucha

RISE, the leading kombucha brand in Canada, is known for its “good-tasting” products. In 2016, when they called on TUX in 2016 for their launch in the U.S. market, most competitive brands relied on health benefits to get consumers’ interest. To differentiate RISE and spark discovery, we presented the brand as a mindful indulgence by visually expressing the effects of its flavours on people’s mood and feelings.

Archives.

Archives. Older projects are part of who we are. They've allowed us to sharpen our skills and get to where we are today.