Work & Archives.

EDIT is a revolutionary medically adaptive approach combining an FDA-approved, physician-prescribed, at-home ketamine program with integrated VR group therapy. TUX was asked to embark on EDIT’s nascent journey in two dimensions: developing IRL visual branding and identity and constructing EDIT’s first VR space for therapy where patients can heal trauma and build a new inner narrative.

2a are experienced authenticators who know how to price, grade and validate a product’s authenticity. We create a brand and an online presence that are the reflexion of their luxury products and services. Showcasing the story behind every product, those little desirable details of an item’s story and heritage that make it so valuable.

Too many women’s health issues go unseen every day. One-third of detectable fibroids go undetected and 30% of fertility issues are diagnosed with unexplained infertility. Years of neglect have resulted in a visible gender health gap in women’s research and clinical care. Having experienced this for herself, Dr. Nehal, alongside her partner Dr. Gohar, set out to create a new clinic concept in women’s healthcare and hired TUX to help bring this vision to life.

With its latest advertising campaign, Altitude Sports wanted to reassert its position as the leading online outdoor-equipment destination. We created a world of sensory escape that lives up to Altitude Sports’ obsession with well-designed gear.

Morton is a staple of American dinner tables. But many home chefs don’t know the brand beyond its iconic blue box of table salt. So, for the spring-summer launch of their new salt and pepper grinders, we wanted to show America’s cooks the novel ways that Morton can help bring out the best in every dish.

Windsor Salt is an iconic Canadian brand that holds a leader position in the category. In the past two years, they wanted to increase household adoption of premium salts including pink salt. Although Windsor is highly trusted, they weren’t seen as a specialized salt brand by consumers.

When Kinova approached TUX to help them enter into the world of industrial automation, we aimed to help them make a splash without going overboard. We created a new brand positioning, web experience and communication tools that would bring distinction in the marketplace but also credibility — a fine balance of conveying aspiration and functionality. 


Brouillon — meaning draft in English — is a reference to the creative process, to the vision the owners have, to an idea in development. Brouillon Café-Buvette is a bit like that, a space that is destined to grow with its customers. From morning to night, from a cup of coffee to a glass of wine, Brouillon welcomes everyone with open arms.

Brivia Group is a real estate development and investment company known for projects that embody a keen attention to design and architecture. With their residential project Mansfield, they set out establish a new icon in downtown Montreal – one rooted in the neighbourhood’s heritage.

We have come to thrive in a culture of convenience. Our obsession for always-on digital access seems to have made us forget the real convenience of having a mall – instant access to physical goods right around the corner. Accordingly, we created a communication platform meant to remind people of the convenient abundance of goods, spontaneity, and vibrancy that only a shopping mall can deliver. The platform provides a generous range of stickers, images, and words that enable the client’s marketing team to react, comment and engage with consumers online, in real time.

Unlike all other retinoids known for their harsh side effects, Altreno is formulated as a lotion with moisturizing properties. Despite this, Altreno still faced challenges with increasing its distribution amongst health care providers, who were prescribing generic retinoids more than any “brand name”. We created an awareness campaign and a brand refresh that simplified the Altreno science, making prescription skincare approachable and desirable.

1MILLION Dance is a dance studio and content producer based in Seoul, South Korea. Looking to expand its international reach, 1MILLION Dance came to TUX for multimedia rebranding to level up its visual and animated identity, website, and in-studio-experience. We crafted a look and story to engage all dancers and viewers into 1MILLION Dance’s deeply creative world.

Health is fundamental right. Equally fundamental is the right to be treated fairly, without judgment, when accessing health care. If "healing without judgment" seems self-evident to you, you're right, because it should be.

In 2020, after many years as an auto-parts supplier, Bumper to Bumper launched their Auto Service division, marking the company’s entry into the world of automotive service providers. TUX was mandated to build the new branch’s brand identity and positioning, keeping in mind a key challenge: the brand had to first and foremost speak to mechanics. Which means we had to understand their reality and be as authentic as possible.

Bausch Health set out to remodel the Pharma industry with Dermatology.com at a time where telemedicine was shaping up the new normal. The ambition was to give patients access to quality prescription skincare and empower them to request a desired treatment via online consultation. When it comes to RX skincare, democracy in "brand choice” rarely exists, and we wanted to disrupt the existing power dynamic.

Equifruit is Canada’s leading Fairtrade-certified banana importer. Tired of having Fairtrade bananas dismissed as a nice-idea over a necessary business decision, Equifruit approached TUX for a total rebrand to make their offering something no produce buyers could ignore (or refuse).

RISE, the leading kombucha brand in Canada, is known for its “good-tasting” products. In 2016, when they called on TUX in 2016 for their launch in the U.S. market, most competitive brands relied on health benefits to get consumers’ interest. To differentiate RISE and spark discovery, we presented the brand as a mindful indulgence by visually expressing the effects of its flavours on people’s mood and feelings.