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Los Angeles agency Another Creative joins TUX to strengthen global presence.OSM
We continued our partnership with the Montreal Symphony Orchestra (OSM) in 2023 creating a print and video campaign that captures the energy of the orchestral experience, and celebrates its new musical director, Rafael Payare.
He is described as a "fireball of energy on stage". He moves as though he’s almost dancing— and that energy is reflected in the performance of the musicians. With Rafael Payare at the helm, OSM performances have never been so intense.
Accommodating the chaotic schedule of 15 musicians to coordinate a photo + video production was no small feat. With some patience and persistence the seemingly impossible became possible.
The team worked tirelessly to capture stunning imagery that evokes the passion and prowess of exceptional performers — beautiful, striking, sublime.
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