A Bold, Powerful, and Unmatched Campaign
We were tasked with creating a social campaign that highlights Polo 67’s power, richness, and inspirational quality. On the iconic clay courts of Italy, we maximized a three-day trip to complete a one-day shoot, capturing the strong and dynamic aspects of tennis. To convey the elegance and intensity of both the fragrance and the sport, we emphasized Ben’s movements, showcasing his speed and power. Our high-level assets included photos, videos, and a viral animation collage featuring Ben Shelton and the fragrance.