Big news
TUX wins Silver for Best Agency Culture in the Ad Age Small Agency Awards 2024Facile
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To develop a brand that felt feminine and timeless, while still making space for playful use of color - something less traditional in category. All while aligning with Facile’s brand philosophy that “good skin should be easy.”
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Facile came to Tux with an inconsistent brand identity and packaging system that would easily get lost in the competitive beauty landscape.
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Facile offers an ecosystem of dermatologist backed, spa-worthy essentials to simplify your skin care routine because we believe achieving beautiful skin should be easy. In 2019, the Facile team wanted to bring the brand into a more elevated and contemporary space as they planned their release of their full line of skincare products and overhaul of their location interiors.
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With sustainability in mind, Facile’s packaging prides in using recyclable 50% post-industrial recycled glass, airless bottles, compostable, fluorocarbon-free and coated with food-safe pigment boxes. All shipped in 99% post-consumer fiber mailer boxes.
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Credits
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MFI
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MFI
For indigenous well-being - For indigenous well-being - For indigenous well-being - For indigenous well-being