just add a little salt

The objective is simple. We want to raise awareness of the Windsor brand. To increase Windsor’s exposure and to prompt a brand lift, we’ll launch and Out-of-Home campaign including static billboards and bus shelters in targeted Canadian markets.

Sometimes it’s the little things that have the biggest impact. Like how a great burger, brownie or pickle can put a smile on our face. Or how a little salt can bring out even more flavour from our favourite foods.

This warm and playful approach makes Windsor feel friendly and approachable. At the same time, playing with scale here allows us to emphasize taste appeal and communicate our product’s function in a clear, impactful way — especially on a big billboard.