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Good is the New Cool

In a world filled with negative news, GITNC's website highlights the good being done globally and we wanted to create a digital space that was as bold, modern, and impactful as the movement itself. By blending bold design with seamless functionality, we created a platform that embodies their ethos and makes Good undeniably Cool.  

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Our approach to the design and user experience centered around creating a blog-focused platform that feels sleek, bold, and fashion-forward. We focused on a clean layout with vibrant colors and bold typography that set a strong aesthetic tone. We incorporated unique animations and interactive UI elements to make navigation intuitive and enjoyable.

The website’s design revolves around the idea of “Pushing Forward and Flipping Your Perspective.” Innovation drives change, and this philosophy is brought to life through interactive elements. The result is a site that feels alive—bold in its raw energy yet refined in execution.

Credits

Client Partner Marie-Laurence Choiniète
Creative Director, UX/UI Designer Louis Paquet
Lead Developer Adrien Vanderpotte
Creative Developer Léo Blondin
Co-Founders Afdhel Aziz,
Bobby Jones
Chief of Staff Jasmine Them
Executive Assistant Nick Apolonio
Other Lucia Slezakova,
Amy Jean Sy

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