Tux Creative House

Tux Creative House

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TUX X Sacheu: Reinventing Staying Power for the “Life Ready” Brand

Founded by beauty influencer Sarah Cheung, Sacheu began as a skincare brand but quickly found viral fame by reinventing a classic beauty staple: the peel-off lip liner. Sacheu became an online sensation, with one lip liner sold every six seconds on TikTok Shop and praise from celebrities like Billie Eilish.

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A Breezy Summer Campaign
For a Legendary Denim Brand

This summer, we partnered with Levi’s to make denim feel as free and alive as the season itself. Together, we set out to capture the kind of warmth, adventure, and energy that only Levi’s can deliver.

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Revitalizing a Legacy Leader

Since 1985, PrimeAsia has been the go-to leather supplier for iconic brands like Nike and Timberland. But as design trends shifted, new competitors entered the scene, and sustainability debates grew more complex, PrimeAsia faced a new challenge: standing out to a new generation of decision-makers. That’s where we came in. Our mission? Help PrimeAsia reassert their leadership with a bold new positioning, a refreshed brand identity, and a web platform that showcases their world-class edge.

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A Cool New Website for Good is the New Cool

We are excited to present the newly designed website for Good is the New Cool (GITNC), a creative company dedicated to using business and culture as forces for good. As the agency behind this project, we took on this work because we truly believe in their mission. Our goal was to craft a digital space that reflects their vision—one that feels fresh, modern, and, most importantly, cool. 

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One process. Zero silos. Our creative house assembles teams from diverse marketing expertise—strategy, design, web, 3D, production and more—without the barriers of silos.

Work

Levi’s Pride

Levi’s Pride

W Hotels

W Hotels

Polo Red

Polo Red

Quip

Quip

Polo 67 — Ben Shelton

Polo 67 — Ben Shelton

Eucerin

Eucerin

Nike Swim

Nike Swim