Bold creative for a bold new chapter

Interesting people, interesting stays. We helped W Hotels set the tone once again in a 360 brand campaign inspired by stories so unexpected “you had to be there.” The new work dives into the curiosity-provoking world of W Hotels, with intriguing guests and celebrated figures opening up about the spontaneous and memorable moments they’ve had there.

One mark of a stay at W Hotels is the curiosity you’ll feel with each guest you cross – compelling encounters that make you wonder ‘Who are they?’ ‘What have they been up to?’ Tapping into that mystique, we created a 
new video series, Hotel Tales, along with a collection of stills featuring some of W Hotels’ most notable guests, like actor Chloë Sevigny and artist Miranda Makaroff, as they relived the stays that stayed with them.