NEWS
TUX named one of Adweek’s Fastest Growing Agencies, again!Rehlko
Rehlko — a global leader in energy resilience, was making a major strategic move: shifting 80% of their business focus toward data centers, one of the fastest-growing, highly-competitive sectors in global energy infrastructure. TUX was brought in to turn a fragmented portfolio into a single, trustworthy brand.
Through a series of acquisitions, Rehlko had brought together multiple energy businesses under one roof. But each of them still operated as its own brand, with its own name and way of communicating.
Rehlko had something competitors were struggling to match, a complete range of power solutions under one roof. We built the positioning around that advantage, establishing Rehlko as the total energy partner for data centers.
To make that positioning credible, we made their holistic portfolio easier to understand, collapsing the individual product brand names in favor of a shared vocabulary across its entire portfolio.
Backup Power. Continuous Power. Uninterruptible Power.
The data center category often relies on the same visual codes: server racks, control rooms and generic stock photography. We saw an opportunity to give Rehlko a more distinctive presence in the category. The idea, Keeping Data Alive, shifted the focus from supporting infrastructure to the human activity Rehlko protects.
Starting from near-zero unaided awareness, our campaign drove a double-digit 13.4 point lift in Comscore brand familiarity and an 18 point lift among Business Decision Makers.
Think about everything that runs on data. Every swipe. Tap. Click. Rehlko helps keep it all alive.
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