Big news
L.A. based TUX Creative House has been named to Inc.’s 2024 Best in Business list in the Business Model Strategy category!Quip
How do you do something fresh and shift perception in a category as traditionally safe as oral care? The answer’s not to pull a 180. It’s to pull a 360. To help quip launch their new oscillating toothbrush, we created a 360 campaign inspired by the exhilarating, rotating energy of the brush itself. Our 360-degree camera rotations, round fisheye framing, and revolving movement put a (literal) new spin on a routine we all do twice a day.
We also extended quip’s mission to “free your mouth” across other channels, including in short videos for social and other assets that put the brush’s all-around clean, cool vibe front and centre.
At the same time, we answered quip’s desire for an updated, everyday look with a 360 overhaul of their visual language across digital and social. Energizing and humanizing the brand, quip’s new evergreen visuals resonate with a relatable energy that sets them apart from most other oral-care brands.
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