NEWS
TUX named one of Adweek’s Fastest Growing AgenciesQuip
How do you do something fresh and shift perception in a category as traditionally safe as oral care? The answer’s not to pull a 180. It’s to pull a 360. To help quip launch their new oscillating toothbrush, we created a 360 campaign inspired by the exhilarating, rotating energy of the brush itself. Our 360-degree camera rotations, round fisheye framing, and revolving movement put a (literal) new spin on a routine we all do twice a day.
We also extended quip’s mission to “free your mouth” across other channels, including in short videos for social and other assets that put the brush’s all-around clean, cool vibe front and centre.
At the same time, we answered quip’s desire for an updated, everyday look with a 360 overhaul of their visual language across digital and social. Energizing and humanizing the brand, quip’s new evergreen visuals resonate with a relatable energy that sets them apart from most other oral-care brands.
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