We also extended quip’s mission to “free your mouth” across other channels, including in short videos for social and other assets that put the brush’s all-around clean, cool vibe front and centre.
[ Close ] 
Quip
How do you do something fresh and shift perception in a category as traditionally safe as oral care? The answer’s not to pull a 180. It’s to pull a 360. To help quip launch their new oscillating toothbrush, we created a 360 campaign inspired by the exhilarating, rotating energy of the brush itself. Our 360-degree camera rotations, round fisheye framing, and revolving movement put a (literal) new spin on a routine we all do twice a day.
Next slide
At the same time, we answered quip’s desire for an updated, everyday look with a 360 overhaul of their visual language across digital and social. Energizing and humanizing the brand, quip’s new evergreen visuals resonate with a relatable energy that sets them apart from most other oral-care brands.
Credits
VP Creative Chelsea Matthews
Art director Melissa Desjardins
Director Emmanuel Mauriès-Rinfret
executive producer Jonathan Godinho
client partnerships lead Jeff Rogers
copywriter Emily Wilkinson
motion designer David Duchesne
3D artist Nathan Favereau
first assistant director Eric Ellis
Production Coordinator Tommy O'Brien
Director of Photography Kayla Hoff
Photographer (campaign) Christiano Hermoso
Photographer (evergreen) Jussy Gilbert
Set Design Dureen Troung
HMU Crystal Long
Wardrobe Stylist Estelle Aporongao
Tooth Gems Brandi George
Post production Caravan
CMO Tom Johnstone
CHIEF SCIENCE OFFICER Maha Yakob
ART DIRECTION LEAD Melissa Shelton
COPYWRITING LEAD Rey Rosas
ART DIRECTOR Allison Costagliola
PROJECT MANAGER Erin Mandarino
Next project
Next project
Polo 67 — Ben Shelton
Polo 67 — Ben Shelton
Polo 67 — Ben Shelton
0