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Polo Red

Lando Norris takes the wheel in this thrilling new campaign, bringing the high-octane spirit of Polo Red to life. We were tasked with creating a social campaign that captures Ralph Lauren's enduring connection with sports and ambition. Shot at the Circuito de Navarra in Spain, our team maximized a 4-day trip to complete a 1.5-day shoot that showcased Polo Red's powerful allure, irresistible fragrance, and thrilling intensity, using Lando Norris' relentless drive as a metaphor for the brand's ethos.  

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full speed on social

This project was a true test in production agility and our dynamic team was right at the heart of it, working in perfect synchronicity around the main TV commercial shoot in Spain. In just a day and a half, we captured striking behind-the-scenes moments and candid interactions with Lando. We even set up a one-day studio to highlight the authentic connection between Lando and Polo Red—bringing bold, electrifying energy to the campaign.

a collection of assets for a world of platforms

Creating content with a celebrity spokesperson is challenging with condensed production days and limited time to capture required assets. We collaborated with local agencies and turned a 1.5-day international shoot into 70 incredibly high-quality assets including video, imagery, and motion graphics ready for online, social media, in-store displays, and retail campaigns.

shooting a product shot with lando norris

What if we handed the camera over to Lando? That’s exactly what we did. In a bold and unexpected social media stunt, we invited Lando Norris to capture a product shot himself, using his ultimate “weapon of choice”—the iconic McLaren 765LT. This unique twist put fans right in the driver’s seat, amplifying Polo Red’s dynamic energy and connecting them more closely to the action. Lando gave it his all behind the wheel, but as it turns out, even the best tires aren’t immortal!

more than a social campaign

In homage to the legacy of Ralph Lauren and his renowned collection of vintage classic cars, we designed two iconic, racing-inspired posters that capture Lando Norris at his finest. With an array of striking visuals from the shoot, we couldn’t resist creating an out-of-home campaign concept that’s sure to turn heads.

Credits

VP of Creative Simon Chénier-Gauvreau
Creative Director René-Charles Arseneau
VP of Client Partnership Ève-Marie Boutet
Senir client partnership Chloé Guilmette
Executive Producer Christina Meunier
Producer Ariane Baril
Copywriter Patrick Kabongo
Director Emmanuel Mauriès-Rinfret
Editor Pierre-Alexandre Bouvier
Tux Photographer Simon Chénier-Gauvreau
CGI Artist Jean-Michel Simard
Motion Designer David Duchesne
Original Music Supersavant
Sound Design & Mix Supersavant
Color Grading Arketype
Campaign Photography Kevin Tachman
Creative Director Leonard Herrmann
Art Director Jacob Wildfong
Global President Charles Finaz de Villaine
Global Marketing Manager Andres Herrera
Director of Social Valentina Bettiol

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