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OSM

We continued our partnership with the Montreal Symphony Orchestra (OSM) in 2023 creating a print and video campaign that captures the energy of the orchestral experience, and celebrates its new musical director, Rafael Payare.   

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The Arrival Of a New Chief

He is described as a "fireball of energy on stage". He moves as though he’s almost dancing— and that energy is reflected in the performance of the musicians. With Rafael Payare at the helm, OSM performances have never been so intense.

Accommodating the chaotic schedule of 15 musicians to coordinate a photo + video production was no small feat. With some patience and persistence the seemingly impossible became possible.

The team worked tirelessly to capture stunning imagery that evokes the passion and prowess of exceptional performers — beautiful, striking, sublime.

Credits

VP OF CREATION Simon Chénier-Gauvreau
ART DIRECTION Edith Morin
COPYWRITING Cristo Dubé
MOTION DESIGN David Duchesne
Michael Wasiak
Félix Arsenault
PRODUCTION DESIGN Mateusz Markiewicz
Tanya Machado
DIRECTOR Emmanuel Mauriès Rinfret
DIRECTOR OF PHOTOGRAPHY Alexandre Nour
PHOTOGRAPHER Jean François sauvé
SET DESIGN Jeremy Noël
CLIENT PARTNERSHIP Chloé Guilmette 
EDITOR Alex Miglierina
COLOR GRADING Arketype (Simon Boisx)
SOUND DESIGN Cult Nation
STYLIST Vanessa Borris
HAIR & MAKEUP Valeria Amirova (Folio)
EXECUTIVE PRODUCER Christina Meunier
PRODUCER Stéphanie L'allier
POST-PRODUCTION PRODUCER Ariane Baril
PRODUCTION MANAGER Julien Marais
DIRECTOR OF COMMUNICATION & MARKETING Marlène Chapelain 
Manager, Communications-Marketing Charlie Gagné 
Marketing project manager Sonia Staali
Camille Lalime 

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