Tux Creative House

    Orville Peck’s Stay in Disguise at W Austin

    For W Hotels, storytelling isn’t just a campaign device—it’s the brand’s signature. Hotel Tales continues that legacy in cinematic form: a 360° series that captures the unpredictable energy, intimacy, and spontaneity of a stay at their hotels. Each chapter peels back the curtain on the kind of moments you truly had to be there to experience.

    Following the unforgettable stories of Chloë Sevigny and Miranda Makaroff, Hotel Tales took its next twist with Orville Peck—a guest whose time at W Austin turned into a chase of its own. When his signature mask went missing, the search became a performance: a surreal pursuit through hallways, suites, and lobbies where décor doubled as disguise and reality blurred into play.

    The result? A story that feels equal parts mysterious and mischievous—blurring the line between what’s seen and what’s hidden, and inviting audiences into the world of W Hotels in a way only Orville Peck could.

    “Bringing our third episode to life with Orville Peck really cemented the energy behind this campaign. Crafting these short but curious stories that align so closely with our talent isn’t always easy, but the journey to get there is always a rewarding one—and collaborating with the team at W Hotels makes it feel more like play than work.”