Tux Creative House

    Illuminating Beauty: TUX Captures Cai Guo-Qiang’s Vision for Lancôme

    In November 2023, TUX Creative House had the privilege of stepping into the studio of renowned contemporary artist Cai Guo-Qiang. Famous for his revolutionary use of gunpowder and controlled explosions, we were there to document his remarkable process in the creation of a commissioned masterpiece for Lancôme’s 90th anniversary.

    To celebrate nearly a century of redefining elegance, Lancôme partnered with Cai Guo-Qiang to create “Paris Rose,” an exclusive art piece brought to life with the help of cAI™, Cai’s custom-built AI model. The collaboration—a harmony of tradition, innovation, and the avant-garde—reflects both Lancôme’s legacy and its vision for the future.

    This illuminated creation isn’t just a tribute to the brand’s journey; it’s an emblem of transformation, beauty, and artistic expression.

    In this New Year’s embrace, “Paris Rose” stands as a crystallization of time—a vibrant retrospective of the past year and an invitation to witness the power of the connections created and the boundless possibilities of the year ahead. Together, Lancôme and Cai Guo-Qiang have redefined what it means to commemorate history, blending artistry and innovation to spark inspiration and ignite the human spirit.

    Through our storytelling and commitment to creative excellence, we captured every moment of this transformative journey, bringing the collaboration to life.