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Primeasia

PrimeAsia has been the go-to leather supplier for brands like Nike and Timberland since 1985. But with shifting design trends, flashy new competitors, complex sustainability debates, and a new generation of decision-makers, they risked being overlooked. We helped Primeasia reassert their leadership with a bold new positioning, refreshed brand identity and a web platform that showcased their world-class edge.  

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Leather is one of the world’s oldest materials—and, despite the hype around alternatives, the most sustainable. PrimeAsia has long led the way in ethical sourcing and innovation, but a new generation of decision makers was getting distracted by trendier, riskier and less responsible options. We needed to reignite excitement for leather and position PrimeAsia as the leading, forward-thinking partner they truly are.

We positioned PrimeAsia as the future-forward tannery partner, always innovating—from cutting-edge materials to sustainability standards to supply chain excellence. They don’t just keep up; they set the pace. “Accelerate Ahead” became a clear call for brands seeking a partner to push them forward.

Credits

Client Partner Marie-Laurence Choinière
Branding Creative Director René Charles Arseneau
Art Director and Designer Lochlan Doyle
Web Creative Director and UX/UI Design Louis Paquet
Lead Developer Adrien Vanderpotte
Creative Developer Léo Blondin
Chief Executive Office Jon Clark
Executive Manager Sales & Marketing Julien Boutet
President of Global Marketing Steve Savino
VP Procurement Ian Scher
Chief Sustainability Officer Camille Mori
VP Global Marketing Ryan Elsemore

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