radically betternutrition

Nutrition has the power to shape fertility, pregnancy, postpartum, and long-term health, yet meaningful nutritional care for women remains widely overlooked. Needed is working to close that gap through education, science-backed products, and community-driven support. Our role was to take the newly established Brand Identity by Ro&Co and translate it into a cohesive brand world — building the systems, platforms, and touchpoints that would bring Needed’s mission to life across every channel, from website to packaging to social.

Our partnership included a comprehensive brand expansion across digital, education, and community channels — evolving color, iconography, and art direction and translating the system into web design, social, and marketing. 
We designed the brand identity for Needed’s educational platforms (Academy, Labs, and Changemakers), built nutritional content systems, and developed merch, PR kits, and promotional materials to support brand visibility and growth.

Over a two year period, our focus was on consistently simplifying the science, elevating the mission, and making the communication design experience accessible and empowering — clarifying complex nutritional information and giving the brand the warmth, trust, and rigor it deserves across all brand platforms.

The Result? A cohesive, scalable brand ecosystem that deepened trust, elevated education, and positioned Needed as a leader redefining maternal nutrition.