NEWS
TUX named one of Adweek’s Fastest Growing Agencies, again!Levi’s Summer Campaign
We partnered with Levi’s to make denim feel as free and alive as the season itself. Together, we set out to capture the kind of warmth, adventure, and energy that only Levi’s can deliver.
Shot on location in cinematic Baja California, our Summer 2025 campaign leans into the effortless exuberance of summer. With our in-house director, Emmanuel Mauriès-Rinfret, leading the charge and Hollie Fernando behind the lens, we crafted a visual story that’s raw, rebellious, and ready for wherever the season takes you.
From breezy hero films to scroll-stopping stills, we delivered three months worth of assets, including over 120 videos and 600 digital assets designed to live across every platform, each one celebrating shorts not just as a seasonal staple—but as a style statement.
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