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Levi’s Summer Campaign

Levi’s teamed up with TUX to launch a global summer campaign aimed at cementing their place as the shorts brand for a new generation—tapping into bold visuals, youthful energy, and the unmistakable freedom of Levi’s.  

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We partnered with Levi’s to make denim feel as free and alive as the season itself. Together, we set out to capture the kind of warmth, adventure, and energy that only Levi’s can deliver.

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Shot on location in cinematic Baja California, our Summer 2025 campaign leans into the effortless exuberance of summer. With our in-house director, Emmanuel Mauriès-Rinfret, leading the charge and Hollie Fernando behind the lens, we crafted a visual story that’s raw, rebellious, and ready for wherever the season takes you.

From breezy hero films to scroll-stopping stills, we delivered three months worth of assets, including over 120 videos and 600 digital assets designed to live across every platform, each one celebrating shorts not just as a seasonal staple—but as a style statement.

Credits

VP Creative, Partner Chelsea Matthews
Director Emmanuel Mauriès-Rinfret
Creative Lead Marie-Laurence Grenier-Trempe
Art Director Lochlan Doyle
Production Graphic Designer Mateusz Markiewicz
Executive Producer Jonathan Godinho
Executive Producer Christina Meunier
Director, Client Partnership Valérie Boivin
Senior Client Partner Julie Su
Global Creative Director / Senior Director Global Brand Creative Renée Perdomo
Senior Global Marketing Manager Josh Farrell
Global Bran Senior Program Manager Jenny Fewell
PM, Global Creative Tess O'Dwyer
Global Brand Stylist Michael Giordano
Global Women's Stylist Sharon Maloney
Assistant Stylists Lindsey Lagemaat
Sarah Kidson
Tailors Grace R Kim
Keeva Halferty
Photographer Hollie Fernando
Photo Team Millie Noble
Ella Palvides
Diego Ramos Garcia
Sarah Rivers
Sarah England
DOP Ariel Méthot
Post-Production By Caravan Jon Muedder
Jasmine Fox
Editors Thomas Bellefleur
Cole Arnold
Pierre-Alexandre Bouvier
Landon Bost
Colour Simon Boisx
Music & Sound Simon Chioini
Local Production: Olympic Crew Jorge Granados Ross
Gil Hernandez
Oscar Palomar
Manuel Magallanes
Xavier Magallanes
Pauline Cornet
Diego Diez Martinez Gongora
Ricardo Mar
Rodrigo Puente Guerrero
Carolina Caballero Covarrubias
Stephanie L'allier
Gustavo Ramirez
Alfredo Jacobo del Toro
Daniel Berkstein
Santiago Gorozpe
José Miguel Diaz Salinas
Ariel Méthot
Edson Builes Zuluaga
Constanza Moctezuma
Laura Duarte
Sara Teresa Martinez
Gabriela Guareschi
Omar Rocha Ramirez
Leonardo Cisneros Montiel
Mario Alberto Gomez Basurto
Juan Gabriel Ayala
Ulises Aguilar
Aldair Ayala
Ulises Jair Garcia
Ulises Garcia Medina
Sinhue Quiroz
Ana Paulette Iza Islas
Nancy Guadalupe Cervantes Garcia
Ana Cristina Gutierrez de Velazco
Mario Nevares
Erika Tirado

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