Disorder
Plastic pollution has unfortunately become an acceptable sight. The image of plastic bags caught in trees and plastic bottles drifting in the ocean has become disturbingly familiar. In our exploratory animation film, Disorder, we aim to remind people of the visceral reaction one should have when witnessing plastic overwhelming our environment.
We challenged our experienced CGI team to bring this gut-wrenching feeling to life. The result is an eerie short film that will without a doubt capture your attention. Weeks of R&D were spent simulating, twisting, and bending materials. A total of 400 hours were dedicated to generating this film.
The impact of single-use plastic is vast and far-reaching. How can we raise awareness without resorting to moralizing, and offer a new perspective on the issue? Our biggest challenge was to animate the material, drawing a parallel between inanimate products and life on Earth. Our team went above and beyond to transform everyday objects into vibrant, living entities.
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