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Bromont — Summer

Nestled in the Eastern Townships, Bromont has long been a place of shared memories, where summers are measured in laughter, splashes, and mountain air. From year to year, our role has been to renew that feeling by crafting playful seasonal campaigns that invite families and visitors of all ages to rediscover the mountain and its aquatic park. To bring this spirit to life, we blended CGI, illustration, and photography to build vibrant worlds that capture the energy, imagination, and joy that make Bromont a destination worth returning to, season after season.  

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Our first campaign

Our first initiative with Bromont set out to showcase the sheer breadth of experiences the mountain has to offer. Through a dreamy CGI world, we translated Bromont’s diverse activities into a single, cohesive visual that allowed audiences to instantly grasp how much one visit could deliver. The result was an aspirational yet accessible representation of the destination, designed to spark curiosity and encourage exploration. To amplify the campaign, our media team pushed the idea beyond traditional formats, securing original placements such as a branded double-decker bus that brought the playful energy of Bromont directly into the urban landscape.

Waterslide Testers — Making everyone slide into summer

Following the success of our first year, we set out to activate the mountain in a new and more participatory way. To do so, we launched a social-first initiative in search of the nation’s best waterslide testers, inviting a younger audience to quite literally slide into summer. What began as a casting call quickly became a campaign of its own, built around challenges, auditions, and playful games unfolding across social platforms. The initiative culminated on the mountain itself, where finalists took part in live trials, turning the experience into a high-energy finale that brought the Bromont aquatic park to life.

The Impact

The campaign exceeded performance expectations, generating close to 2,000 video submissions and more than 130,000 video views. Beyond scale, the initiative delivered exceptional engagement, positioning it as Bromont’s most impactful use of media dollars to date. By directly activating its priority audience, the campaign reinforced the brand’s relevance and momentum heading into the peak summer season.

The Playful Bromont World

Our subsequent campaigns for Bromont introduced a distinctive blend of illustration and photography. By illustrating the many facets of the mountain, we adopted a simple and playful visual language designed to resonate with a younger generation. This intentional shift helped break category conventions, capture attention, and position Bromont as a more contemporary and culturally relevant destination within a crowded market.

Credits

Client Partner Barbara Caselli
Creative Director Simon Chénier-Gauvreau
Creative Director René-Charles Arsenault
Motion Design & Illustrations Félix Arsenault
Copywriting Antoine Caouette
Art Direction Lochlan Doyle
CGI Director Jean-Michel Simard

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