1MILLION is a famous Youtube dance studio & agency based in South Korea. We were mandated to drive the next chapter of their growth through a strategic multimedia rebranding, as well as creating the experiential design of their new studio space and agency in Seoul.
We don't need opponents to win

Branding

1MILLION wild posting
We don't need a stage to dance

Youtube Branding

1M Dance Rehearsal
Embossed logo of 1MILLION

Architecture

1MILLION Building Architecture
Social media pictures of the 1MILLION building
1Million Dance Studio Modules
Architectural modules
Wildposting of 1MILLION
Many persons in the studio
Girl with keys
GIF of 1MILLION Logo
Rie Hata Pop Up Class

Social

iPhone caroussel

Creative Director
Ludwig Ciupka

Art Director & Graphic Designer
Lian Benoit

Motion Designer
Lochlan Doyle

Strategist
Sarah Patier

Environmental & Experiential Design Lead Sarah Tu

Environmental & Experiential Designer
Olivier Paré

3D Artist
Christian Gervais

Copywriter
Joshua Lessard

Account Manager
Camille Reed Brissonnet

Typography
Grot12 by A2-Type

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