Layer by Layer: A New Visual Language for Dime Fragrance

To launch Stay Awhile, Dime Beauty’s newest fragrance, the brand also introduced a sleek new bottle across its full collection. Our task was to build excitement around both, elevating Dime’s fragrance positioning while supporting key retail partners at launch.

Like rock formed band by band, the fragrance reveals itself one note at a time, building depth the longer it stays. We translated that idea into tactile, dimensional sets and ingredient compositions that echo natural strata, a visual world built around presence that lingers.

The result was three core video assets that blend CGI with net-new capture, zeroing in on the ingredients, the new packaging details, and the fragrance itself. Alongside the films, we developed a new photography language for the brand, delivering more than 20 hero stills that bring the full Dime fragrance line together under one elevated look.