IYKYK: The Formula for Taking CABTREO to the Top of TikTok
For CABTREO’s debut consumer campaign, we crafted an edgy, thumb-stopping creative campaign that resonated with an extremely online Gen Z audience, taking the number one spot on TikTok. No cap.
POV: You’re launching an innovative new prescription topical gel for treating acne, specially formulated for teens. That was the challenge CABTREO presented to TUX: connect with a target audience of socially savvy teens and their caregivers, and create awareness for their new category-disrupting product. The obvious platform to leverage? TikTok. With 63% of teenagers and 170 million users in the U.S. each month, TikTok is the ultimate hotspot for viral trends and a powerful platform for showcasing bold, eye-catching content.
We noticed that teens with visible acne often face unhelpful comments online on how to treat their severe acne.
So, we cast real acne sufferers, celebrated their authentic skin, and featured them in natural settings—confidently ignoring the online noise, knowing their acne is being effectively treated with a topical prescription solution.
The “Turn Off the Comments” campaign brightly introduced CABTREO to the Rx acne space with trendy styling, authentic casting, and editorial lighting and composition.
TLDR: We created and launched a CABTREO campaign, which hit number one and became TikTok’s Top Performing Ad in its category. Slay.
