Innisfree: TUX brings High Energy to Skincare

Following the success of last summer’s social-first push, Innisfree US returned to TUX with a new mandate to elevate their presence with a fresh, high-energy concept centered on Green Tea Cream and Eye Serum.

Featuring four influencers, juicy green tea leaves, sensorial product textures, and dynamic camera work, TUX developed their new fall social campaign. The result is a campaign that injects an edgier look and feel into the brand while staying true to Innisfree’s natural, approachable roots.

Our strategy was designed to highlight the sensorial experience of the products, bringing to life the vibrant green leaves and creamy textures that define Innisfree’s signature formulations. Dynamic camera angles and bold design elements helped create a campaign that pops on social feeds while telling a compelling story of freshness and vitality.

This new chapter for Innisfree is about amplifying their authentic, clean beauty message with energy and style.

By celebrating natural ingredients alongside diverse influencers who embody youthful confidence, the campaign keeps Innisfree on-trend and engaging for a new wave of skincare lovers. It’s a reminder that beauty can be wild, free, and totally genuine, just like the brand itself.