Dive into Summer with the New Innisfree Campaign

Recently, we were tasked with helping Innisfree refresh their social presence by launching a summer campaign highlighting three of their top products. Our challenge was to break through for one of the world’s leading natural skincare brands by reaching audiences with a super-fresh, low-fi platform that inspired visually and conceptually, and had the longevity to last beyond the summer months.

We maximized a single shoot day on location (in scorching 40°C weather) to capture as much footage as possible with two videographers and multiple cameras, including an Insta360, a Blackmagic camera, and even a film camera for photos. To create mesmerizing edits with this diverse footage, we focused on capturing edgy, youthful angles and smooth transitions, sometimes giving the camera directly to our models.

From everything we produced during the shoot (videos, photos) and the 3D assets, we created 15 unique assets, each offering a different visual post-production treatment.

Subtly strong, all summer long.