NEWS
TUX named one of Adweek’s Fastest Growing AgenciesBonafide’s Retail Breakthrough with TUX
Menopause impacts half the population, yet solutions have long been outdated and scarce. We set out to position Bonafide as the go-to menopause relief brand for today’s modern woman in a bold, emotionally-resonate way.
We launched the awareness campaign across linear and digital video in priority markets chosen for their retail strength and target audience reach.
The creative moved away from stereotypical, comedic clichés like women sticking their heads in freezers and instead told a story women could genuinely relate to.
Informed by multiple rounds of focus group testing, we developed vibrant, unapologetic visuals and clear, honest communication of Bonafide’s clinically studied results — bringing a fresh, visually striking perspective to a topic that’s long been overlooked.
