Launch, listen, learn: why do iterative branding?
How we give brands a competitive edge with adaptive platforms, using a mix of paid media and in-house production.
Marketing initiatives have never been so important to businesses. From brand identity to creative campaigns, growth in the ever-changing digital sphere requires a tactical, creative-meets-strategic approach to cut through the noise. It takes agility, savvy, and data-backed insights to be as adaptive and responsive as the most successful, fastest-growing brands on the planet.
Twenty years into my career managing marketing teams and budgets for multiple consumer product brands, I see the need for a more agile and effective marketing agency model. In my experience, agency partners are too small or specialized to provide high-quality neutral expertise and turnkey solutions measured by results or too large, slow, and cost-ineffective to deliver the responsive and thoughtful service that brands need if they are to thrive.
Without a holistic go-to-market strategy, even the most renowned branding agencies are merely taking stabs in the dark. Our ethos at TUX is that a comprehensive approach is the key to unlocking your competitive edge. The three pillars described below are the very foundation of our approach.
We build the multi-touchpoint comm systems required for brand success.
We’re talking real-time testing and analysis, performed in-house for every decision touchpoint, at every step of the process. By analyzing the entire marketing ecosystem through multiple touchpoints, we harness customer data that allow us to pivot fast – keeping your competitive edge sharp and your business growing in the long game.
The winning difference is to understand the “why” from beginning to end. That’s how we make meaningful connections with your customers, develop brand loyalty, maintain brand integrity, and power exponential growth. It all comes down to implementing insights from consumer behaviour. Our holistic approach to leveraging data from your brand’s audience is not only the most effective method, it’s also the most efficient by far.
We have the in-house production skills to control the process, achieve maximum agility, and deliver innovation.
In-house production provides us with greater agility when it comes to bringing ideas to life. We control our craft, which amplifies our ability to explore and innovate. As a result, we’re geared for complexity and able to analyze and develop full marketing ecosystems. And since we’re channel-agnostic, we’re also able to advise objectively on the best leverage moves – which means no biases and no cookie-cutter “solutions.”
We’ve always believed that brands should have space to evolve. Today’s digital wherewithal allows for real-time consumer feedback. That’s why we apply our media expertise across the creative process to validate choices and optimize platforms for true impact.
Real-time consumer insights aren’t our only advantage. We’re always thinking several steps ahead. Our creative house is fully loaded with specialists who provide a well-rounded strategy from all angles in order to future-proof every project.
We leverage paid media strategy to maximize your brand marketing system’s efficacy.
Our work doesn’t end when we deliver your strategy – we handle the go-to-market action plan, too. First, with the use of paid digital media, we launch our brand-in-market hypothesis. From there, we continue to optimize the platform – including creative, messaging, website UX, target-audience tweaks, and more – using real-time feedback from our placements and consumer interactions through the consumer journey we’ve created.
As we look to a rapidly changing present and uncertain future, it’s clearer than ever that agility is power. And style doesn’t hurt, either.