Big news
L.A. based TUX Creative House has been named to Inc.’s 2024 Best in Business list in the Business Model Strategy category!A Breezy Summer Campaign For a Legendary Denim Brand
This summer, we partnered with Levi’s to make denim feel as free and alive as the season itself. Together, we set out to capture the kind of warmth, adventure, and energy that only Levi’s can deliver.
Our creative concept centered in on the palpable moments from a long summer day, from peak sun to after dark—wandering an open field, gathering under neon lights, and finding the perfect sundown oasis. It’s a celebration of the ephemeral nature of summer, where the air is balmy, the night feels endless and possibilities are limitless.
Shot on location in cinematic Baja California, our Summer 2025 campaign leans into the effortless exuberance of summer. With our in-house director, Emmanuel Mauriès-Rinfret, leading the charge and Hollie Fernando behind the lens, we crafted a visual story that’s raw, rebellious, and ready for wherever the season takes you.
From breezy hero films to scroll-stopping stills, we delivered three months worth of assets, including over 120 videos and 600 digital assets designed to live across every platform, each one celebrating shorts not just as a seasonal staple—but as a style statement.
Because when the sun lingers, so should you.
Feel the breeze.
