At age 19, Ludwig established his own photo studio. After a couple of years behind the lens, he co-founded TUX in 2011. Since then, he’s led the agency’s creative department, which now has a team of 35 artisans, including graphic designers, copywriters, video editors, illustrators, and 3D artists. He’s put his creative expertise to use on brands like L’Oréal, Uber, Van Houtte, Elizabeth Arden, and Aubainerie. His work has been awarded internationally, including a Cannes Lions for his Dermablend campaign featuring Zombie Boy.
On top of being a prominent figure on the awards circuit, his voice and know-how have also captured the attention of the film world. His first feature, iFeel, has been shown at festivals across the globe to much acclaim.
Ludwig is always looking for new ways to express himself, so a fascination with technology should come as no surprise. He believes the digital realm offers untapped opportunities to tell compelling brand stories.