Laurent Guez was trained as a designer and made a name for himself in various European design agencies. In Montreal, he founded Guez Communication & Design which he ran for 10 years. He has designed commercial spaces, branded environments, and experimental installations for brands like Shuemura, Lancôme, Biotherm, Clarisonic Sephora, Hudson's Bay.
He’s the mind behind Shoppers Drug Mart’s beauty boutique, the transformation of the Kérastase flagship, and the concept for the future stores of The Body Shop in London.
Numerous of his projects have received national and international acclaim and were featured in industry magazines. Today, his expertise spans multiple categories including haircare salons, spas, fashion retail, and airport experiences.
Taking a 360-degree approach to design, he considers all human senses in his pursuit of the perfect space. Whether he’s incorporating interactive displays, experimenting with scents, or developing brand-new materials, his eye for detail is what sets him apart.