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Résultat : TikTok s’est enflammé. Sans blague.",enleverDeLaHome:a,presentDansLeMenu:a,presentDansPageCarriere:a,contenu:[{__typename:h,textes:"\u003Cp\u003EPOV: Vous lancez un nouveau gel topique innovant sur ordonnance pour le traitement de l’acné, spécialement formulé pour les jeunes. Voici le défi que CABTREO a présenté à TUX : rejoindre un public cible de jeunes pour qui les médias sociaux n’ont plus de secret ainsi que leurs fournisseurs de soins, et faire connaître son nouveau produit révolutionnaire. La plateforme à utiliser? TikTok, naturellement. TikTok compte 170 millions d’utilisateurs et utilisatrices aux États-Unis chaque mois, et 63 % de jeunes. C’est la plateforme par excellence pour les tendances virales, en plus d’être un outil puissant pour présenter du contenu audacieux et accrocheur.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:aa,poster:{sourceUrl:hW,altText:i,mediaType:j,title:hX,srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-1000x563.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-768x432.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-1536x864.jpg 1536w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-20x11.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb.jpg 1920w",mediaItemUrl:hW,mediaDetails:{file:"2024\u002F10\u002Fthumb.jpg",height:g,width:r,sizes:[{file:"thumb-1000x563.jpg",fileSize:53352,height:R,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-1000x563.jpg",width:f},{file:"thumb-300x300.jpg",fileSize:14720,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-300x300.jpg",width:c},{file:"thumb-768x432.jpg",fileSize:35851,height:U,mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-768x432.jpg",width:e},{file:"thumb-1536x864.jpg",fileSize:95980,height:S,mimeType:b,name:s,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-1536x864.jpg",width:p},{file:"thumb-20x11.jpg",fileSize:hY,height:Q,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-20x11.jpg",width:d}]}},fichierVideo:a,vimeoId:"1021080699"},{__typename:q,paragrapheSpecial:"Nous avons remarqué que les jeunes ayant de l’acné visible reçoivent souvent des commentaires inopportuns en ligne sur la manière de traiter leur acné sévère."},{__typename:h,textes:"\u003Cp\u003ENous avons donc fait appel à des personnes souffrant véritablement d’acné afin de célébrer leur peau au naturel et de les présenter dans un environnement décontracté. Elles arrivent en toute confiance à ignorer les commentaires en ligne, car elles savent que leur solution topique sur ordonnance traite efficacement leur acné.\u003C\u002Fp\u003E\n\u003Cp\u003ELa campagne \u003Cem\u003ETurn Off the Comments\u003C\u002Fem\u003E a brillamment introduit CABTREO dans l’espace du traitement de l’acné, avec un style branché, une distribution authentique, ainsi qu’un éclairage et une composition de qualité éditoriale.\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:F,image:{sourceUrl:hZ,altText:i,mediaType:j,title:"04_THUMBNAIL_01",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002F04_THUMBNAIL_01.png 730w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002F04_THUMBNAIL_01-20x17.png 20w",mediaItemUrl:hZ,mediaDetails:{file:"2024\u002F10\u002F04_THUMBNAIL_01.png",height:V,width:W,sizes:[{file:"04_THUMBNAIL_01-300x300.png",fileSize:148743,height:c,mimeType:o,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002F04_THUMBNAIL_01-300x300.png",width:c},{file:"04_THUMBNAIL_01-20x17.png",fileSize:1102,height:M,mimeType:o,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002F04_THUMBNAIL_01-20x17.png",width:d}]}}},{__typename:q,paragrapheSpecial:"En bref : Nous avons créé et lancé une campagne pour CABTREO qui a atteint la première place et est devenue la publicité la plus performante de TikTok dans sa catégorie. Pas mal!"},{__typename:aa,poster:{sourceUrl:h_,altText:i,mediaType:j,title:"thumb (1)",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-1-1000x1000.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-1-300x300.jpg 300w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-1-768x768.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-1-20x20.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-1.jpg 1080w",mediaItemUrl:h_,mediaDetails:{file:"2024\u002F10\u002Fthumb-1.jpg",height:g,width:g,sizes:[{file:"thumb-1-1000x1000.jpg",fileSize:119980,height:f,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-1-1000x1000.jpg",width:f},{file:"thumb-1-300x300.jpg",fileSize:19733,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-1-300x300.jpg",width:c},{file:"thumb-1-768x768.jpg",fileSize:81553,height:e,mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-1-768x768.jpg",width:e},{file:"thumb-1-20x20.jpg",fileSize:bm,height:d,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-1-20x20.jpg",width:d}]}},fichierVideo:a,vimeoId:"1021080863"}]}};bz.node={title:"Retour sur Remous vol. 3 : « BREAK THE INTERNET KIKI BALL »",slug:"retour-sur-remous-vol-3-break-the-internet-kiki-ball",article:{tags:a,hashtags:a,imagePrincipale:{sourceUrl:h$,altText:i,mediaType:j,title:hX,srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-2-800x1000.jpg 800w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-2-768x960.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-2-16x20.jpg 16w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-2.jpg 1080w",mediaItemUrl:h$,mediaDetails:{file:"2024\u002F10\u002Fthumb-2.jpg",height:1350,width:g,sizes:[{file:"thumb-2-800x1000.jpg",fileSize:73478,height:f,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-2-800x1000.jpg",width:"800"},{file:"thumb-2-300x300.jpg",fileSize:15873,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-2-300x300.jpg",width:c},{file:"thumb-2-768x960.jpg",fileSize:69209,height:"960",mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-2-768x960.jpg",width:e},{file:"thumb-2-16x20.jpg",fileSize:bi,height:d,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fthumb-2-16x20.jpg",width:bA}]}},isAnnouncement:a,customCta:a,vimeoId:"1022944259",vignette:a,textePrincipal:"De la danse, des cris, des prix et, surtout, beaucoup de joie : c’est avec un « Kiki Ball » de 🔥 que les équipes de TUX ont célébré à Fierté Montréal, il y a deux mois pile. On vous raconte... ",enleverDeLaHome:a,presentDansLeMenu:a,presentDansPageCarriere:a,contenu:[{__typename:h,textes:"\u003Cp\u003ELes « Kiki Balls » (ou « Balls ») sont nés avec la culture \u003Cem\u003EBallroom\u003C\u002Fem\u003E qui a émergé à Harlem dans les années 1920, en pleine prohibition. En réponse aux discriminations et aux violences dirigées vers les communautés 2SLGBTQIA+, la résistance a pris la forme de performances dansées, d’activisme et de soutien communautaire – les Balls accueillent par exemple des « houses », ces familles choisies par de nombreux membres de la culture \u003Cem\u003EBallroom\u003C\u002Fem\u003E, qui ont vécu du rejet au sein leur famille biologique en raison de leur orientation sexuelle et\u002Fou de leur identité de genre.\u003C\u002Fp\u003E\n\u003Cp\u003ECette recette a survécu au conservatisme du début du siècle passé, pour évoluer avec le temps et continuer d’influencer la culture populaire. Pensons au film « Paris Is Burning » et à « Vogue », la chanson culte de Madonna, tous deux sortis en 1990 ou, plus récemment, à l’émission « Pose » et aux compétitions de danse de la série « Legendary ».\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:F,image:{sourceUrl:ia,altText:i,mediaType:j,title:"Visual assets in the article – Still",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002FVisual-assets-in-the-article-Still.png 730w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002FVisual-assets-in-the-article-Still-20x17.png 20w",mediaItemUrl:ia,mediaDetails:{file:"2024\u002F10\u002FVisual-assets-in-the-article-Still.png",height:V,width:W,sizes:[{file:"Visual-assets-in-the-article-Still-300x300.png",fileSize:164302,height:c,mimeType:o,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002FVisual-assets-in-the-article-Still-300x300.png",width:c},{file:"Visual-assets-in-the-article-Still-20x17.png",fileSize:1045,height:M,mimeType:o,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002FVisual-assets-in-the-article-Still-20x17.png",width:d}]}}},{__typename:q,paragrapheSpecial:"À travers la musique, la danse et les moments de communion, la culture Ballroom offre aux identités marginalisées une bulle d’air et de joie, où se mêlent sécurité, liberté et soutien communautaire – tous indispensables pour survivre aux menaces réactionnaires (racisme, homophobie, transphobie) comme sanitaires (crise du VIH)."},{__typename:h,textes:"\u003Cp\u003EOK, mais TUX et le « Kiki Ball », c’est quoi le rapport? \u003Cem\u003EOn y vient.\u003C\u002Fem\u003E\u003C\u002Fp\u003E\n\u003Cp\u003ETUX est le troisième enfant de Dominic et de Ludwig, cofondateurs de l’agence, mais aussi époux et parents de Joseph et Elia. Convaincus que la diversité se vit plutôt qu’elle ne se proclame, Dom et Lud ont choisi d’encourager une culture d’entreprise qui favorise les rencontres entre groupes minoritaires et majoritaires.\u003C\u002Fp\u003E\n\u003Cp\u003ECette volonté a notamment pris forme dans des initiatives d’abord réservées au personnel interne (heure du conte avec Barbada et club de lecture avec la librairie féministe L’Euguélionne autour de \u003Cem\u003EFun Home\u003C\u002Fem\u003E d’Alison Bechdel). Puis, elle s’est incarnée dans des éditions spéciales des soirées Remous; une série d’événements visant à briser l’isolement, à encourager les rencontres et à provoquer des conversations qui bousculent et font cheminer les mentalités. Mais à présent, tout le monde est invité!\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:F,image:{sourceUrl:ib,altText:i,mediaType:j,title:"image (16) (1)",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-16-1-1000x865.png 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-16-1-768x664.png 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-16-1-20x17.png 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-16-1.png 1452w",mediaItemUrl:ib,mediaDetails:{file:"2024\u002F10\u002Fimage-16-1.png",height:1256,width:1452,sizes:[{file:"image-16-1-1000x865.png",fileSize:1247612,height:"865",mimeType:o,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-16-1-1000x865.png",width:f},{file:"image-16-1-300x300.png",fileSize:155387,height:c,mimeType:o,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-16-1-300x300.png",width:c},{file:"image-16-1-768x664.png",fileSize:766925,height:"664",mimeType:o,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-16-1-768x664.png",width:e},{file:"image-16-1-20x17.png",fileSize:1036,height:M,mimeType:o,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-16-1-20x17.png",width:d}]}}},{__typename:q,paragrapheSpecial:"Depuis deux ans, le comité Justice Équité Diversité et Inclusion (JEDI) de TUX ouvre, à l’occasion de la semaine de la Fierté, les portes de Remous au grand public."},{__typename:h,textes:"\u003Cp\u003EAprès Pride & Pixel, le volume 2 de Remous qui honorait la Fierté 2023 dans le cadre d’une soirée mêlant fête, jeux vidéo et sensibilisation, les équipes de TUX ont tenu, cette année, à aller encore plus loin en matière de célébration.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Quoi de mieux que la danse, la fête et la joie pour célébrer des identités dont la sécurité reste fragile, à l’heure où l’on écrit ces lignes?  "},{__typename:h,textes:"\u003Cp\u003EC’est ce que Tomy, partenaire client, Marie-Laurence, lead conception-rédaction, et David, animateur 2D, avaient en tête lorsqu’ils ont pris les commandes du volume 3 de Remous : « Break the Internet Kiki Ball ». Avec l’aide de l’une des bonnes amies de David, Géorgie Gagné, membre de la Royal Haus of Poseida et force vive de la scène \u003Cem\u003EBallroom \u003C\u002Fem\u003Emontréalaise et torontoise; TUX et sa buvette, le Brouillon, sont devenus le temps d’une soirée le lieu d’une compétition artistique époustouflante. Et pour faire monter le plaisir, 10 prix d’une valeur totale de 5 000 dollars étaient en jeu. De quoi faire grimper en flèche la motivation de la soixantaine de participants ce soir-là et, au passage, la température du \u003Cem\u003Edancefloor. \u003C\u002Fem\u003E\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003ELe monde a dansé, a ri… c’était beau. Et c’était touchant de voir la communauté 2SLGBTQIA+ répondre à l’appel avec autant d’enthousiasme. Je pense que ça se voyait que l’équipe qui a organisé Remous faisait elle aussi partie de la communauté. Ça « feelait » sincère. Le monde l’a senti, et moi, personnellement, ça m’a rendu très heureux, très fier.\u003C\u002Fp\u003E\n",quote:"Tomy ",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:F,image:{sourceUrl:ic,altText:i,mediaType:j,title:"image (15) (1)",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-15-1-1000x875.png 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-15-1-768x672.png 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-15-1-20x18.png 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-15-1.png 1444w",mediaItemUrl:ic,mediaDetails:{file:"2024\u002F10\u002Fimage-15-1.png",height:1264,width:1444,sizes:[{file:"image-15-1-1000x875.png",fileSize:942752,height:"875",mimeType:o,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-15-1-1000x875.png",width:f},{file:"image-15-1-300x300.png",fileSize:126660,height:c,mimeType:o,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-15-1-300x300.png",width:c},{file:"image-15-1-768x672.png",fileSize:581198,height:id,mimeType:o,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-15-1-768x672.png",width:e},{file:"image-15-1-20x18.png",fileSize:aD,height:ai,mimeType:o,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-15-1-20x18.png",width:d}]}}},{__typename:q,paragrapheSpecial:"Sensibiliser les groupes dominants aux réalités des communautés minoritaires, c’est aussi, tout simplement, passer du temps ensemble. "},{__typename:h,textes:"\u003Cp\u003ESi créer des prises de conscience passe souvent par des contenus académiques et des formations; Tomy, Marie-Laurence, David et Géorgie ont tenu à montrer que l’inclusion se vit, d’abord et avant tout. C’est peut-être là que les entreprises, et les agences créatives notamment, ont un (humble) rôle à jouer : rassembler, créer des solidarités de fait, et contribuer à un monde où nous aurons tous et toutes une place pour fleurir, quelle que soit notre identité de genre ou notre « vérité érotique », pour reprendre les termes d’Alison Bechdel.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:F,image:{sourceUrl:ie,altText:i,mediaType:j,title:"Visual assets in the article – Still-1",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002FVisual-assets-in-the-article-Still-1.png 730w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002FVisual-assets-in-the-article-Still-1-20x17.png 20w",mediaItemUrl:ie,mediaDetails:{file:"2024\u002F10\u002FVisual-assets-in-the-article-Still-1.png",height:V,width:W,sizes:[{file:"Visual-assets-in-the-article-Still-1-300x300.png",fileSize:156706,height:c,mimeType:o,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002FVisual-assets-in-the-article-Still-1-300x300.png",width:c},{file:"Visual-assets-in-the-article-Still-1-20x17.png",fileSize:1121,height:M,mimeType:o,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002FVisual-assets-in-the-article-Still-1-20x17.png",width:d}]}}}]}};bB.node={title:"IA : subir ou s’adapter",slug:"ia-subir-ou-sadapter",article:{tags:a,hashtags:a,imagePrincipale:{sourceUrl:if0,altText:i,mediaType:j,title:"IA : Subir ou s’adapter_Thumbnail",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-14-1000x1000.png 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-14-300x300.png 300w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-14-768x768.png 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-14-20x20.png 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-14.png 1080w",mediaItemUrl:if0,mediaDetails:{file:"2024\u002F10\u002Fimage-14.png",height:g,width:g,sizes:[{file:"image-14-1000x1000.png",fileSize:535899,height:f,mimeType:o,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-14-1000x1000.png",width:f},{file:"image-14-300x300.png",fileSize:60809,height:c,mimeType:o,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-14-300x300.png",width:c},{file:"image-14-768x768.png",fileSize:250289,height:e,mimeType:o,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-14-768x768.png",width:e},{file:"image-14-20x20.png",fileSize:aS,height:d,mimeType:o,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002Fimage-14-20x20.png",width:d}]}},isAnnouncement:a,customCta:a,vimeoId:"1015296497",vignette:a,textePrincipal:"L’intelligence artificielle (IA) s’est immiscée dans le travail de presque tout le monde sans trop faire de vagues. Mais devant une nouvelle génération d’outils (et bientôt d’agents) sur le point d’être déployés sur le nuage, comment allons-nous réagir? Le nouvel outil prometteur de génération de vidéos d’OpenAI, Sora, devrait bientôt être lancé, et je ressens plus d’anxiété que d’enthousiasme dans le secteur de la création. En tant que directeur en chef de la création d’une agence de marque et de publicité bien établie, j’estime qu’il est de mon ressort d’aider à éclaircir les choses pour ma communauté. ",enleverDeLaHome:a,presentDansLeMenu:a,presentDansPageCarriere:a,contenu:[{__typename:h,textes:"\u003Cp\u003EIl y a deux ans, je me souciais peu de l’IA. Comme la plupart d’entre nous, je me suis laissé berner par la pléthore de mains à six doigts qu’elle produisait, et je pensais que la création automatisée ne pourrait jamais remplacer la créativité humaine. J’aurais dû m’en douter. Après tout, il y a des années, j’ai travaillé sur une campagne de lancement pour Uber qui présentait exactement la dynamique actuelle – et dix ans plus tard, je vis dans une ville où des voitures autonomes conduites par l’IA transportent les gens pour une fraction du prix d’une course Uber. Alors aujourd’hui, en tant que créateur ayant en quelque sorte les mains sur le volant du taxi, je sais que ça ne sert à rien de dépenser de l’énergie à essayer d’arrêter le progrès. Je me sens obligé de réfléchir aux dix prochaines années. Je suis un rêveur, mais je ne vis pas dans un monde imaginaire.\u003C\u002Fp\u003E\n\u003Cp\u003EJ’ai donc passé la dernière année à me plonger dans les forces qui sous-tendent la révolution de l’IA afin de lever le voile mystique sur cette technologie et de mieux comprendre la trajectoire dans laquelle nous nous trouvons. Gordon Moore, cofondateur d’Intel, a été le premier à avancer cette idée que nous appelons aujourd’hui la loi de Moore, qui se résume essentiellement à la révolution actuelle de l’IA. En 1965, il a constaté que notre expérience de la technologie des réseaux serait toujours en corrélation directe avec les progrès physiques des circuits intégrés (ça semble plutôt évident, non?). Tous les deux ans, le nombre de transistors sur une puce double, ce qui double du même coup la performance de la technologie. Cette qualité exponentielle « magique » est ce qui explique la raison pour laquelle la puissance de calcul s’est transformée en ruée vers l’or aujourd’hui. À titre d’exemple, la valorisation de NVIDIA (l’un des principaux innovateurs dans le domaine des micropuces, qui produit des circuits utilisés pour des applications telles que l’informatique d’IA) a maintenant dépassé celle d’Apple. Certains analystes comme Beth Kindig (I\u002FO Fund project) ont prédit qu’elle pourrait même atteindre 10 billions de dollars d’ici 2030, si la dynamique actuelle du marché et la demande d’IA se maintiennent (tandis que celle d’Apple devrait atteindre 5 billions de dollars d’ici là). Meta disposerait d’environ 500 000 unités de puces « IA » de NVIDIA (à 40 000 $ l’unité), et OpenAi est en train d’amasser des billions pour concevoir ses propres puces (des billions!). Ces chiffres astronomiques dépassent l’entendement.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Maintenant, en quoi cela nous concerne-t-il? "},{__typename:h,textes:"\u003Cp\u003EDepuis plus de vingt ans, les entreprises accumulent des mégadonnées – en partie fournies gratuitement par nous, les utilisateurs des services offerts par les Meta de ce monde – et c’est aujourd’hui qu’elles commencent à récolter le fruit de leurs efforts, maintenant que le matériel technologique et les logiciels d’IA peuvent, ensemble, traiter ces immenses banques de données. Cela promet d’ouvrir de nouvelles possibilités jusque là inimaginables pour quiconque a les moyens d’acquérir une telle puissance de calcul. La quasi-totalité du secteur technologique (matériel et logiciel) est donc obsédée par l’idée que nous sommes à l’aube d’une percée dans le domaine du traitement des données, et les sociétés les plus riches du monde sont derrière pour l’appuyer. Comme vous vous en doutez, il ne s’agit pas d’une tendance éphémère.\u003C\u002Fp\u003E\n\u003Cp\u003ESur un plan plus personnel, je me suis mis à suivre une foule d’actualités et de discussions très approfondies et prospectives au sujet de l’IA sur X et LinkedIn, dans le but de rassembler des points de vue d’un bout à l’autre du spectre pour mieux cartographier l’éventail de résultats potentiels. En fin de compte, j’ai dû ralentir ma consommation pour préserver ma santé mentale et rester un tant soit peu fonctionnel et ancré dans la réalité actuelle. À l’heure qu’il est, la sphère de l’IA est submergée par une « énergie de rupture » écrasante à laquelle je me sens obligé de résister. L’ampleur imprévisible de cet effort technologique laisse entrevoir autant de résultats positifs que de scénarios de notre future dystopie. Les leaders de l’IA sont ni plus ni moins intoxiqués par un pouvoir divin créé par l’homme. Que l’IA permette de relever les défis les plus complexes du monde comme on nous le fait croire, qu’elle nous déçoive en créant une fortune encore plus obscène pour ses disciples, ou qu’elle se révèle être une bulle d’illusion napoléonienne autoproclamée, à ce stade, l’obligation de se conformer combinée à un manque d’humilité élémentaire ou de préoccupation envers l’équilibre fragile de nos systèmes s’apparente à une véritable dictature. Soupir… et une fois de plus, le capitalisme déroule le tapis rouge à la mégalomanie.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Après avoir pris connaissance de tout cela, est-ce que je pense que l’IA est une menace pour notre industrie créative? J’imagine qu’à présent, vous voyez où je veux en venir. "},{__typename:h,textes:"\u003Cp\u003EJe crois profondément qu’un certain niveau d’alerte est obligatoire pour nous inciter à surveiller activement tout ce qui concerne le développement de l’IA. Je n’emploierais pas le mot « alerte » si cet effort technologique était propulsé par des sociétés comme Apple, qui se targue de protéger ses adeptes de toute menace technologique, ou Adobe, dont la mission est essentiellement au service des créatifs. Malheureusement, comme on peut l’entendre dans les interviews de Sam Altman (PDG d’OpenAI), les leaders qui dictent le rythme de la révolution de l’IA sont prêts à écraser tous ceux qui ne l’acceptent pas, quitte à anéantir des entreprises, voire des secteurs professionnels en entier. Car, comme mentionné précédemment, la course à l’IA n’est pas une question de collaboration entre l’humain et la machine; c’est une course pour déterminer qui créera la forme d’IA la plus puissante qui, par définition, est conçue pour se passer progressivement de l’humain et parvenir ultimement à une autonomie totale. Je pense donc qu’il est plus prudent de supposer que l’IA sera capable de faire tout ce que moi ou mon équipe pouvons faire pour une fraction du coût. Et surtout, je pense qu’il est préférable de supposer que l’IA sera capable de le faire plus vite que nous ne pouvons l’imaginer. Alors, comment s’y préparer?\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:X},{__typename:h,textes:"\u003Cp\u003ENe misez pas uniquement sur la « protection » de votre savoir-faire. Je comprends; il y a l’énergie du combattant opprimé, l’idée qu’il y aura toujours un client prêt à payer pour un travail créatif hautement personnalisé et soigneusement élaboré avec savoir-faire, rigueur et passion humaine. C’est ce que je pensais au départ : « L’IA diluera la créativité du monde, et nous nous démarquerons et brillerons par l’authenticité de notre travail. » C’est une illusion honorable, que j’ai entretenue en me gardant la tête confortablement enfouie dans le sable, avant de prendre le temps de mesurer mes adversaires et de prendre conscience que des milliards de dollars sont déployés et cherchent à m’écraser. Ce n’est pas un combat équitable. Personnellement, j’ai adopté un état d’esprit plus progressiste, en intégrant l’IA le plus possible dans mon travail et en me rappelant que ce que l’IA ne fait pas aujourd’hui, des milliers d’ingénieurs émérites me surprendront à le faire demain. Tenez pour acquis que la valeur marchande générale perçue du travail créatif sera affectée dans les prochaines années, et que ceux qui profitent de l’efficience de l’IA seront avantagés. Et peut-être trouverez-vous du réconfort dans l’idée que vous pourriez même découvrir de nouvelles façons de faire évoluer votre propre art, signature ou raison d’être. Après tout, les outils sont nouveaux, et l’innovation créative est à la portée de tous. Il suffit de rester maître de ses moyens.\u003C\u002Fp\u003E\n",quote:"Tout d’abord",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EJe pense que les créateurs et les agences doivent voir plus loin que le simple produit final. On doit se préparer à un monde de saturation visuelle (difficile à imaginer quand on a l’impression d’être déjà saturés visuellement). Dans quelques années, même le café du coin arborera des affiches créatives originales dignes d’une publicité de Nike. Je pense que tout deviendra si parfaitement exécuté que les gens développeront une tolérance à la beauté, et que notre travail créatif perdra de sa magie. Alors, qu’est-ce qui justifiera que l’on vous embauche, vous ou votre agence? Qu’est-ce qui justifiera le choix d’un service créatif plus cher? Tandis que les marques et la publicité se heurtent de plus en plus à des regards indifférents, je pense que la capacité à susciter l’émerveillement deviendra notre principal facteur de différenciation.\u003C\u002Fp\u003E\n\u003Cp\u003EJusqu’à présent, la formule que nous avons utilisée chez TUX pour susciter l’émerveillement est une combinaison de vérité humaine, de mise en récit et de savoir-faire créatif, en gardant à l’esprit qu’au moins un de ces éléments doit avoir un facteur de nouveauté. Si aucune des trois composantes de votre projet n’apporte de nouveauté, il n’y a pas de surprise pour le destinataire et vous ne faites qu’offrir une version différente de quelque chose qu’il a déjà vu sans susciter d’émotion. Dans un monde où l’IA permettra à tous de créer des interactions visuelles infinies à la vitesse de l’éclair (vous avez probablement vu la tortue en vitrail de Sora), l’innovation visuelle ne semble pas être un moyen durable de différencier votre entreprise à long terme, à moins que celle-ci ne dispose de ses propres serveurs d’IA hors réseau et décide de les entraîner à l’abri du monde extérieur – mais c’est là un sujet pour un autre article. L’IA sera aussi très certainement en mesure d’aider à construire un million de différents arcs narratifs parmi lesquels vous aurez la possibilité de choisir l’idée la plus captivante, en fonction par exemple d’une analyse de ce qui existe déjà. À mesure que les capacités informatiques deviendront plus accessibles (parce qu’elles le deviendront), vous pourrez demander à l’IA de passer en revue toutes les publicités de marque de l’année précédente, d’en extraire le discours narratif et de proposer de nouvelles façons de construire votre arc narratif. La mise en récit est une forme d’algèbre des mots que les machines ont déjà prouvé être capables de traiter. Lorsqu’il est question de trouver la valeur humaine dans la création d’émerveillement distinctif, la seule composante qui reste est la vérité humaine. J’adore le fait que nous l’appelions déjà de cette façon; une sorte de prophétie d’agence autoréalisatrice. Et c’est tout à fait logique : les vérités humaines sont essentiellement des intuitions que nous (les humains) avons soit en observant les sous-cultures qui réagissent aux tendances et aux sentiments de masse au fil du temps, soit en ressentant nous-mêmes une certaine forme de fatigue, de surexposition ou de pression.\u003C\u002Fp\u003E\n\u003Cp\u003EEn suivant la logique établie dans cet article, on pourrait affirmer que l’IA aura la capacité de déceler les sentiments de masse et de prédire de nouveaux mouvements. Mais je pense que même si elle est capable de dresser un portrait exhaustif des résultats possibles, elle n’aura pas la capacité de pressentir lesquels se produiront ensuite sans qu’un humain lui ait mis la puce à l’oreille au préalable. C’est donc le moment où jamais de miser sur notre instinct. Ce que l’IA qualifiera probablement d’« excentricité humaine » deviendra selon moi précieux pour les marques à la recherche d’une aide créative externe. Dans un océan de contenus impeccables et de récits intelligents, les communications qui éveillent un sentiment profond et suscitent l’intérêt culturel l’emporteront. Les organisations auront besoin d’aide pour déterminer le point de bascule entre la tendance et la contre-tendance. Elles apprécieront la valeur d’un travail créatif qui explore des sentiments opportuns, alimente de belles conversations et interpelle le cœur de leurs communautés. N’oubliez pas que nous, les artistes, avons toujours été des miroirs de la société. Notre art a le pouvoir de catalyser le progrès. Maintenant, demandez-vous quel type de progrès vous souhaitez favoriser.\u003C\u002Fp\u003E\n",quote:"Ensuite",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EJe voudrais vous laisser sur cette réflexion importante. Tandis que le savoir-faire créatif se démocratisera et que nos compétences deviendront des outils communs, tandis que vous consacrerez moins de temps et d’efforts (lire « passion ») pour créer de belles choses, posez-vous la question suivante : « D’où vais-je tirer ma satisfaction créative? » Si vous ne prenez pas plaisir à susciter des sentiments sous-culturels, où trouverez-vous votre motivation créative? Certains pensent qu’au bout de cette révolution de l’IA et de l’automatisation se trouve un grand défi sociétal : si les gens n’ont plus besoin de construire des choses, ils perdront leur raison d’être. Cette idée, même s’il s’agit d’une simple pensée parmi un univers de possibilités, me donne aussi froid dans le dos qu’une catastrophe nucléaire. La seule façon pour moi d’aller de l’avant est de combattre mentalement cette guerre spirituelle avec la conviction inébranlable que le monde aura toujours besoin de plus d’émerveillement. Je ferai donc tout ce qui est en mon pouvoir pour continuer à aiguiser mon esprit créatif. Je m’adapterai, j’apprendrai et je me perfectionnerai, quelle que soit ma position apparente dans cette course. Et c’est là, pour moi, la source immuable de motivation dont j’ai besoin pour me sentir utile et en contrôle – quoi qu’il arrive ensuite.\u003C\u002Fp\u003E\n",quote:"Enfin",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:X},{__typename:q,paragrapheSpecial:"En bref "},{__typename:h,textes:"\u003Cp\u003E1. Commencez à vous dire : « Demain, l’IA excellera dans ce domaine. »\u003C\u002Fp\u003E\n\u003Cp\u003E2. Votre plan actuel n’est peut-être pas assez ambitieux; l’IA progresse plus rapidement que prévu.\u003C\u002Fp\u003E\n\u003Cp\u003E3. Prenez plaisir à découvrir les nouvelles fonctions et occasions que crée l’IA.\u003C\u002Fp\u003E\n\u003Cp\u003E4. Trouvez du réconfort en tirant parti de ce qui fait défaut à l’IA : votre intuition humaine. N’oubliez pas que votre instinct sera plus précieux que jamais.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Ce texte est de Ludwig Ciupka, co-fondateur et directeur de la création chez TUX Creative Co."}]}};bC.node={title:"Boulangerie St-Méthode : comme une ode à l’authenticité locale",slug:"boulangerie-st-methode-comme-une-ode-a-lauthenticite-locale",article:{tags:[{tag:aF}],hashtags:a,imagePrincipale:{sourceUrl:ig,altText:i,mediaType:j,title:"BSM_POSTER_JPG_1920x1080",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FPOSTER_JPG_1920x1080-1000x563.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FPOSTER_JPG_1920x1080-768x432.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FPOSTER_JPG_1920x1080-1536x864.jpg 1536w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FPOSTER_JPG_1920x1080-20x11.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FPOSTER_JPG_1920x1080.jpg 1920w",mediaItemUrl:ig,mediaDetails:{file:"2024\u002F09\u002FPOSTER_JPG_1920x1080.jpg",height:g,width:r,sizes:[{file:"POSTER_JPG_1920x1080-1000x563.jpg",fileSize:64458,height:R,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FPOSTER_JPG_1920x1080-1000x563.jpg",width:f},{file:"POSTER_JPG_1920x1080-300x300.jpg",fileSize:14253,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FPOSTER_JPG_1920x1080-300x300.jpg",width:c},{file:"POSTER_JPG_1920x1080-768x432.jpg",fileSize:40481,height:U,mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FPOSTER_JPG_1920x1080-768x432.jpg",width:e},{file:"POSTER_JPG_1920x1080-1536x864.jpg",fileSize:141247,height:S,mimeType:b,name:s,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FPOSTER_JPG_1920x1080-1536x864.jpg",width:p},{file:"POSTER_JPG_1920x1080-20x11.jpg",fileSize:bs,height:Q,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FPOSTER_JPG_1920x1080-20x11.jpg",width:d}]}},isAnnouncement:a,customCta:a,vimeoId:a,vignette:a,textePrincipal:"Des visages familiers, des paysages d’ici, et le charme authentique du village de Saint-Méthode : voilà notre méthode pour un premier et puissant message de marque fait chez nous.",enleverDeLaHome:a,presentDansLeMenu:a,presentDansPageCarriere:a,contenu:[{__typename:h,textes:"\u003Cp\u003ENous avons eu l’honneur de concevoir une campagne qui capture toute la chaleur, la simplicité et l’attachement local qui définissent le pain Saint-Méthode. Nos équipes créatives et techniques ont voyagé à travers les magnifiques paysages de Saint-Hilaire et Saint-Méthode pour capter la beauté de ces lieux, emblèmes de notre terroir québécois. Chaque prise met en lumière l’authenticité et la richesse de ces moments, avec des images à couper le souffle. Résultat : une vidéo qui reflètent à merveille l’essence de Saint-Méthode.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:F,image:{sourceUrl:ih,altText:i,mediaType:j,title:"Static_03",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FStatic_03.jpg 730w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FStatic_03-20x17.jpg 20w",mediaItemUrl:ih,mediaDetails:{file:"2024\u002F09\u002FStatic_03.jpg",height:V,width:W,sizes:[{file:"Static_03-300x300.jpg",fileSize:16414,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FStatic_03-300x300.jpg",width:c},{file:"Static_03-20x17.jpg",fileSize:832,height:M,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FStatic_03-20x17.jpg",width:d}]}}},{__typename:h,textes:"\u003Cp\u003ELa direction artistique de cette campagne a été soigneusement pensée pour refléter chacune des trois marques-filles de Saint-Méthode : Campagnolo, Les Grains et La Récolte. Que ce soit dans le choix des palettes de couleurs ou les mouvements de caméra, chaque détail fait écho à l’identité propre de ces marques. Par exemple, le mouvement circulaire de caméra autour d’un cycliste est un clin d’œil non seulement aux campagnes marquantes du passé, mais aussi au style de vie active incarné par Les Grains. Conceptuellement, l’histoire se déroule au milieu de gens qui ressemblent véritablement aux publics de ces mêmes marques, ajoutant une couche supplémentaire de proximité et d’authenticité à la campagne.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:aa,poster:{sourceUrl:ii,altText:i,mediaType:j,title:"BSM_NEW_THUMBNAIL",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FNEW_THUMBNAIL-1000x563.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FNEW_THUMBNAIL-768x432.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FNEW_THUMBNAIL-1536x864.jpg 1536w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FNEW_THUMBNAIL-20x11.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FNEW_THUMBNAIL.jpg 1920w",mediaItemUrl:ii,mediaDetails:{file:"2024\u002F09\u002FNEW_THUMBNAIL.jpg",height:g,width:r,sizes:[{file:"NEW_THUMBNAIL-1000x563.jpg",fileSize:42865,height:R,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FNEW_THUMBNAIL-1000x563.jpg",width:f},{file:"NEW_THUMBNAIL-300x300.jpg",fileSize:12014,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FNEW_THUMBNAIL-300x300.jpg",width:c},{file:"NEW_THUMBNAIL-768x432.jpg",fileSize:28351,height:U,mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FNEW_THUMBNAIL-768x432.jpg",width:e},{file:"NEW_THUMBNAIL-1536x864.jpg",fileSize:80188,height:S,mimeType:b,name:s,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FNEW_THUMBNAIL-1536x864.jpg",width:p},{file:"NEW_THUMBNAIL-20x11.jpg",fileSize:797,height:Q,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FNEW_THUMBNAIL-20x11.jpg",width:d}]}},fichierVideo:a,vimeoId:"1010624546"},{__typename:h,textes:"\u003Cp\u003EDurant la production, nous avons également eu l’immense plaisir de collaborer avec Emanuel Bilodeau, acteur bien-aimé au Québec et fervent amateur du pain Saint-Méthode. Sa voix chaleureuse et familière accompagne à merveille la campagne, ajoutant une touche de proximité et de sincérité à ce projet qui nous tient tant à cœur.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EEnfin, un superbe plan de drone, capturé par notre propre équipe dédiée, survole le village de Saint-Méthode, apportant une touche finale authentique et faite maison à cette campagne. Ce clin d’œil au savoir-faire local rappelle que, parfois, les meilleures images, tout comme les meilleurs ingrédients, viennent de tout près.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Une véritable célébration de notre héritage qui a su toucher le cœur des Québécois."},{__typename:F,image:{sourceUrl:ij,altText:i,mediaType:j,title:"Static_01",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FStatic_01.jpg 730w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FStatic_01-20x17.jpg 20w",mediaItemUrl:ij,mediaDetails:{file:"2024\u002F09\u002FStatic_01.jpg",height:V,width:W,sizes:[{file:"Static_01-300x300.jpg",fileSize:24424,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FStatic_01-300x300.jpg",width:c},{file:"Static_01-20x17.jpg",fileSize:aA,height:M,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F09\u002FStatic_01-20x17.jpg",width:d}]}}}]}};bD.node={title:"TUX remporte l’argent dans le cadre du Prix de la meilleure culture d’agence aux Ad Age Small Agency Awards 2024",slug:cc,article:{tags:[{tag:"Prix"}],hashtags:a,imagePrincipale:{sourceUrl:ik,altText:i,mediaType:j,title:"ADAGE_FINAL_FR_THUMB",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FADAGE_FINAL_FR_THUMB-1000x1000.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FADAGE_FINAL_FR_THUMB-300x300.jpg 300w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FADAGE_FINAL_FR_THUMB-768x768.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FADAGE_FINAL_FR_THUMB-20x20.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FADAGE_FINAL_FR_THUMB.jpg 1080w",mediaItemUrl:ik,mediaDetails:{file:"2024\u002F07\u002FADAGE_FINAL_FR_THUMB.jpg",height:g,width:g,sizes:[{file:"ADAGE_FINAL_FR_THUMB-1000x1000.jpg",fileSize:160721,height:f,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FADAGE_FINAL_FR_THUMB-1000x1000.jpg",width:f},{file:"ADAGE_FINAL_FR_THUMB-300x300.jpg",fileSize:27921,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FADAGE_FINAL_FR_THUMB-300x300.jpg",width:c},{file:"ADAGE_FINAL_FR_THUMB-768x768.jpg",fileSize:110385,height:e,mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FADAGE_FINAL_FR_THUMB-768x768.jpg",width:e},{file:"ADAGE_FINAL_FR_THUMB-20x20.jpg",fileSize:995,height:d,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FADAGE_FINAL_FR_THUMB-20x20.jpg",width:d}]}},isAnnouncement:a,customCta:a,vimeoId:"990118165",vignette:a,textePrincipal:"Nous sommes ravis d'annoncer que TUX Creative House a remporté l’argent dans le cadre du Prix de la meilleure culture d’agence aux Ad Age Small Agency Awards 2024.  ",enleverDeLaHome:a,presentDansLeMenu:a,presentDansPageCarriere:a,contenu:[{__typename:h,textes:"\u003Cp\u003EAd Age souhaitait mettre en lumière les agences indépendantes de plus petite taille qui, en plus de se démarquer par la qualité de leur travail, s’efforcent également de créer un environnement diversifié et enrichissant. Des agences faisant à la fois preuve d’ingéniosité, d’agilité et de polyvalence prêtes à se mesurer aux plus grands noms de l’industrie.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cspan class=\"TextRun SCXW139813612 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"\u003E\u003Cspan class=\"NormalTextRun SCXW139813612 BCX0\"\u003EFace à plusieurs \u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003Cspan class=\"TextRun SCXW139813612 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"none\"\u003E\u003Cspan class=\"NormalTextRun SCXW139813612 BCX0\"\u003Eagences d’ici et d’ailleurs\u003C\u002Fspan\u003E\u003Cspan class=\"NormalTextRun SCXW139813612 BCX0\"\u003E, \u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003Cspan class=\"TextRun SCXW139813612 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"none\"\u003E\u003Cspan class=\"NormalTextRun SCXW139813612 BCX0\"\u003ETUX a ainsi\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003Cspan class=\"TextRun SCXW139813612 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"\u003E\u003Cspan class=\"NormalTextRun SCXW139813612 BCX0\"\u003E su \u003C\u002Fspan\u003E\u003Cspan class=\"NormalTextRun SCXW139813612 BCX0\"\u003Ese \u003C\u002Fspan\u003E\u003Cspan class=\"NormalTextRun SCXW139813612 BCX0\"\u003Edémarquer en tant que leader du changement culturel au sein \u003C\u002Fspan\u003E\u003Cspan class=\"NormalTextRun SCXW139813612 BCX0\"\u003Ede l’univers du marketing\u003C\u002Fspan\u003E\u003Cspan class=\"NormalTextRun SCXW139813612 BCX0\"\u003E. \u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003Cspan class=\"EOP SCXW139813612 BCX0\" data-ccp-props=\"{"201341983":0,"335559740":276}\"\u003E \u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003E\u003Cspan class=\"TextRun SCXW147508572 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"\u003E\u003Cspan class=\"NormalTextRun SCXW147508572 BCX0\"\u003E« C’est un immense honneur pour nous d’être reconnus par les plus grands experts de l’industrie pour une chose dans laquelle nous avons mis tout notre\u003C\u002Fspan\u003E\u003Cspan class=\"NormalTextRun SCXW147508572 BCX0\"\u003E cœur et \u003C\u002Fspan\u003E\u003Cspan class=\"NormalTextRun SCXW147508572 BCX0\"\u003Etoute \u003C\u002Fspan\u003E\u003Cspan class=\"NormalTextRun SCXW147508572 BCX0\"\u003Enotre énergie\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003Cspan class=\"TextRun Highlight SCXW147508572 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"none\"\u003E\u003Cspan class=\"NormalTextRun SCXW147508572 BCX0\"\u003E. \u003C\u002Fspan\u003E\u003Cspan class=\"NormalTextRun SCXW147508572 BCX0\"\u003ENous croyons fermement que l’atteinte de l’équilibre entre travail et vie personnelle est\u003C\u002Fspan\u003E\u003Cspan class=\"NormalTextRun SCXW147508572 BCX0\"\u003E la clé de la réussite et de la créativité, aussi bien au travail qu’à la maison.\u003C\u002Fspan\u003E \u003Cspan class=\"NormalTextRun SCXW147508572 BCX0\"\u003EEt nous sommes convaincus que cela profite non seulement à notre équi\u003C\u002Fspan\u003E\u003Cspan class=\"NormalTextRun SCXW147508572 BCX0\"\u003Epe, mais aussi à nos clients \u003C\u002Fspan\u003E\u003Cspan class=\"NormalTextRun SCXW147508572 BCX0\"\u003Eet\u003C\u002Fspan\u003E\u003Cspan class=\"NormalTextRun SCXW147508572 BCX0\"\u003E à l’ensemble de notre industrie\u003C\u002Fspan\u003E\u003Cspan class=\"NormalTextRun SCXW147508572 BCX0\"\u003E.\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003Cspan class=\"TextRun SCXW147508572 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"\u003E\u003Cspan class=\"NormalTextRun SCXW147508572 BCX0\"\u003E »\u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n",quote:"Dominic Tremblay, cofondateur et PDG, TUX Creative House",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:F,image:{sourceUrl:il,altText:i,mediaType:j,title:"Image",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FImage-1000x750.jpeg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FImage-2000x1500.jpeg 2000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FImage-768x576.jpeg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FImage-1536x1152.jpeg 1536w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FImage-2048x1536.jpeg 2048w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FImage-20x15.jpeg 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culture inclusive, stimulante et innovante est pour nous une grande source de fierté, et nous sommes ravis qu’elle puisse bénéficier non seulement aux incroyables membres de notre équipe, mais aussi à nos clients, à notre communauté et à l’ensemble de notre industrie. En tant que pionniers de la semaine de travail de quatre jours (que nous avons instaurée il y a déjà deux ans), agence certifiée LGBTQ+ et B Corp, et de par notre implication dans diverses initiatives communautaires par l’entremise de la Fondation Karma, nous comprenons l’impact de notre travail et les responsabilités que cela suppose.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:F,image:{sourceUrl:im,altText:i,mediaType:j,title:"ADAGE_Badge_FINAL",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FADAGE_Badge_FINAL-1000x1000.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FADAGE_Badge_FINAL-300x300.jpg 300w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FADAGE_Badge_FINAL-768x768.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FADAGE_Badge_FINAL-20x20.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FADAGE_Badge_FINAL.jpg 1080w",mediaItemUrl:im,mediaDetails:{file:"2024\u002F07\u002FADAGE_Badge_FINAL.jpg",height:g,width:g,sizes:[{file:"ADAGE_Badge_FINAL-1000x1000.jpg",fileSize:64750,height:f,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FADAGE_Badge_FINAL-1000x1000.jpg",width:f},{file:"ADAGE_Badge_FINAL-300x300.jpg",fileSize:12648,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FADAGE_Badge_FINAL-300x300.jpg",width:c},{file:"ADAGE_Badge_FINAL-768x768.jpg",fileSize:45231,height:e,mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FADAGE_Badge_FINAL-768x768.jpg",width:e},{file:"ADAGE_Badge_FINAL-20x20.jpg",fileSize:ah,height:d,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FADAGE_Badge_FINAL-20x20.jpg",width:d}]}}},{__typename:h,textes:"\u003Cp\u003ENous sommes bien plus qu’une agence marketing intégrée; nous sommes avant tout des acteurs de changement positif dont l’impact se fait sentir bien au-delà de nos murs. C’est notre approche unique, axée sur notre mission, le bien-être des membres de notre équipe ainsi que l’engagement communautaire, qui nous définit. Alors que nous continuons de grandir et d’évoluer, nous restons fidèles à nos racines et à la promesse que nous nous sommes faite d’amener la créativité toujours plus loin, d’améliorer le quotidien de tout un chacun et de faire une réelle différence dans le monde.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:"https:\u002F\u002Fadage.com\u002Farticle\u002Fspecial-report-small-agency-conference-and-awards\u002Ftux-creative-house-best-small-agencies-2024\u002F2565096",texteBouton:"Lire la nouvelle",lienVersFichier:a}]}};bE.node={title:"Polo 67 : une campagne tout en puissance avec Ben Shelton",slug:"polo-67-une-campagne-tout-en-puissance-avec-ben-shelton",article:{tags:[{tag:aF}],hashtags:[{hashtag:"Polo67"}],imagePrincipale:{sourceUrl:in0,altText:i,mediaType:j,title:"NEWSLETTER_SHELTON_STILL_01",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FNEWSLETTER_SHELTON_STILL_01-1000x1000.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FNEWSLETTER_SHELTON_STILL_01-300x300.jpg 300w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FNEWSLETTER_SHELTON_STILL_01-768x768.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FNEWSLETTER_SHELTON_STILL_01-20x20.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FNEWSLETTER_SHELTON_STILL_01.jpg 1080w",mediaItemUrl:in0,mediaDetails:{file:"2024\u002F07\u002FNEWSLETTER_SHELTON_STILL_01.jpg",height:g,width:g,sizes:[{file:"NEWSLETTER_SHELTON_STILL_01-1000x1000.jpg",fileSize:180177,height:f,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FNEWSLETTER_SHELTON_STILL_01-1000x1000.jpg",width:f},{file:"NEWSLETTER_SHELTON_STILL_01-300x300.jpg",fileSize:io,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FNEWSLETTER_SHELTON_STILL_01-300x300.jpg",width:c},{file:"NEWSLETTER_SHELTON_STILL_01-768x768.jpg",fileSize:108777,height:e,mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FNEWSLETTER_SHELTON_STILL_01-768x768.jpg",width:e},{file:"NEWSLETTER_SHELTON_STILL_01-20x20.jpg",fileSize:1007,height:d,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FNEWSLETTER_SHELTON_STILL_01-20x20.jpg",width:d}]}},isAnnouncement:a,customCta:a,vimeoId:"988949531",vignette:a,textePrincipal:"Un parfum audacieux peut-il réellement nous faire rêver? L’athlète professionnel de haut niveau Ben Shelton nous prouve que oui! ",enleverDeLaHome:a,presentDansLeMenu:a,presentDansPageCarriere:a,contenu:[{__typename:h,textes:"\u003Cp\u003ENous avons récemment reçu le mandat de créer une campagne sociale digne de l’intensité, de la richesse et de la puissance caractéristiques de Polo 67. Nos équipes de création et de production ont capturer l’essence de ses légendaires courts de terre battue italiens dans le cadre d’une journée de tournage bien remplie. Afin de faire ressortir toute l’élégance et l’intensité du tennis comme du parfum, nous avons mis l’accent sur les mouvements de Ben, sur leur rapidité et leur puissance. Résultat : des photos et vidéos de la plus haute qualité, sans parler d’une animation virale mettant en vedette Ben Shelton et Polo 67.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:"https:\u002F\u002Ftux.co\u002Ffr\u002Fprojets\u002Fdetail\u002Fpolo-67-ben-shelton\u002F",texteBouton:"Voir le projet",lienVersFichier:a},{__typename:aa,poster:{sourceUrl:ip,altText:i,mediaType:j,title:"NEWSLETTER_SHELTON_STILL_02",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FNEWSLETTER_SHELTON_STILL_02-1000x1000.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FNEWSLETTER_SHELTON_STILL_02-300x300.jpg 300w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FNEWSLETTER_SHELTON_STILL_02-768x768.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FNEWSLETTER_SHELTON_STILL_02-20x20.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FNEWSLETTER_SHELTON_STILL_02.jpg 1080w",mediaItemUrl:ip,mediaDetails:{file:"2024\u002F07\u002FNEWSLETTER_SHELTON_STILL_02.jpg",height:g,width:g,sizes:[{file:"NEWSLETTER_SHELTON_STILL_02-1000x1000.jpg",fileSize:96682,height:f,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FNEWSLETTER_SHELTON_STILL_02-1000x1000.jpg",width:f},{file:"NEWSLETTER_SHELTON_STILL_02-300x300.jpg",fileSize:13728,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FNEWSLETTER_SHELTON_STILL_02-300x300.jpg",width:c},{file:"NEWSLETTER_SHELTON_STILL_02-768x768.jpg",fileSize:58948,height:e,mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FNEWSLETTER_SHELTON_STILL_02-768x768.jpg",width:e},{file:"NEWSLETTER_SHELTON_STILL_02-20x20.jpg",fileSize:931,height:d,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FNEWSLETTER_SHELTON_STILL_02-20x20.jpg",width:d}]}},fichierVideo:a,vimeoId:"988953996"},{__typename:F,image:{sourceUrl:iq,altText:i,mediaType:j,title:"POLO67_GIF_07-ezgif.com-optimize",srcSet:a,mediaItemUrl:iq,mediaDetails:{file:"2024\u002F07\u002FPOLO67_GIF_07-ezgif.com-optimize.gif",height:ir,width:ir,sizes:[{file:"POLO67_GIF_07-ezgif.com-optimize-300x300.gif",fileSize:49148,height:c,mimeType:J,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FPOLO67_GIF_07-ezgif.com-optimize-300x300.gif",width:c},{file:"POLO67_GIF_07-ezgif.com-optimize-20x20.gif",fileSize:1177,height:d,mimeType:J,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FPOLO67_GIF_07-ezgif.com-optimize-20x20.gif",width:d}]}}},{__typename:F,image:{sourceUrl:is,altText:i,mediaType:j,title:"POLO67_GIF_08-ezgif.com-optimize",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FPOLO67_GIF_08-ezgif.com-optimize-1000x1000.gif 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FPOLO67_GIF_08-ezgif.com-optimize-300x300.gif 300w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FPOLO67_GIF_08-ezgif.com-optimize-768x768.gif 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FPOLO67_GIF_08-ezgif.com-optimize-20x20.gif 20w",mediaItemUrl:is,mediaDetails:{file:"2024\u002F07\u002FPOLO67_GIF_08-ezgif.com-optimize.gif",height:g,width:g,sizes:[{file:"POLO67_GIF_08-ezgif.com-optimize-1000x1000.gif",fileSize:433936,height:f,mimeType:J,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FPOLO67_GIF_08-ezgif.com-optimize-1000x1000.gif",width:f},{file:"POLO67_GIF_08-ezgif.com-optimize-300x300.gif",fileSize:40360,height:c,mimeType:J,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FPOLO67_GIF_08-ezgif.com-optimize-300x300.gif",width:c},{file:"POLO67_GIF_08-ezgif.com-optimize-768x768.gif",fileSize:253562,height:e,mimeType:J,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FPOLO67_GIF_08-ezgif.com-optimize-768x768.gif",width:e},{file:"POLO67_GIF_08-ezgif.com-optimize-20x20.gif",fileSize:hT,height:d,mimeType:J,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FPOLO67_GIF_08-ezgif.com-optimize-20x20.gif",width:d}]}}},{__typename:h,textes:"\u003Cp\u003ETandis que Ben nous parlait de son parcours, nous avons pu constater à quel point il était proche de son père, Bryan Shelton, un ancien joueur de tennis professionnel. Ensemble, ils ont discuté de leur relation père-fils, du lien particulier qui unit un joueur à son entraîneur, ainsi que des similitudes et des différences entre leurs styles de jeu. Cet échange sincère, diffusé à l’occasion de la fête des Pères, offre un bel aperçu de la persévérance et de la constance nécessaires pour quiconque souhaite réaliser ses rêves.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:aa,poster:{sourceUrl:it,altText:i,mediaType:j,title:"POLO67_STILL_01",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FPOLO67_STILL_01-563x1000.jpg 563w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FPOLO67_STILL_01-768x1365.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FPOLO67_STILL_01-864x1536.jpg 864w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FPOLO67_STILL_01-11x20.jpg 11w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FPOLO67_STILL_01.jpg 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certaine, pour oser rêver, il faut avant tout aimer profondément ce que l’on fait, comme c’est le cas pour Ben, pour Ralph Lauren et pour nous.\u003C\u002Fp\u003E\n\u003Cp\u003EEnfin, nous en avons profité pour créer une balle de tennis personnalisée, reflétant l’authenticité de la campagne Polo 67, qui a connu un franc succès!\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:F,image:{sourceUrl:iu,altText:i,mediaType:j,title:"POLO67_GIF_05",srcSet:a,mediaItemUrl:iu,mediaDetails:{file:"2024\u002F07\u002FPOLO67_GIF_05.gif",height:aC,width:gq,sizes:[{file:"POLO67_GIF_05-300x300.gif",fileSize:37536,height:c,mimeType:J,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FPOLO67_GIF_05-300x300.gif",width:c},{file:"POLO67_GIF_05-17x20.gif",fileSize:675,height:d,mimeType:J,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FPOLO67_GIF_05-17x20.gif",width:M}]}}}]}};bF.node={title:"Plongez dans l’été avec la nouvelle campagne d’Innisfree",slug:"plongez-dans-lete-avec-la-nouvelle-campagne-dinnisfree",article:{tags:[{tag:aF}],hashtags:a,imagePrincipale:{sourceUrl:iv,altText:i,mediaType:j,title:"STATIC_1920_1080",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FSTATIC_1920_1080-1000x563.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FSTATIC_1920_1080-768x432.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FSTATIC_1920_1080-1536x864.jpg 1536w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FSTATIC_1920_1080-20x11.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FSTATIC_1920_1080.jpg 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nous sommes récemment vu confier le mandat de rafraîchir la présence d’Innisfree sur les réseaux sociaux par l’entremise d’une campagne estivale mettant en vedette trois de leurs meilleurs vendeurs. En travaillant avec l'une des plus grandes marques de soins de la peau naturels au monde, notre défi était de rejoindre nos diverses cibles à l’aide d’une plateforme simple, mais vivifiante qui serait à la fois inspirante visuellement et conceptuellement et dont la durée de vie dépasserait la seule période estivale. ",enleverDeLaHome:a,presentDansLeMenu:a,presentDansPageCarriere:a,contenu:[{__typename:F,image:{sourceUrl:iw,altText:i,mediaType:j,title:"Innisfree-packaging",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FThumbnail.jpg 730w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FThumbnail-20x17.jpg 20w",mediaItemUrl:iw,mediaDetails:{file:"2024\u002F07\u002FThumbnail.jpg",height:V,width:W,sizes:[{file:"Thumbnail-300x300.jpg",fileSize:24622,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FThumbnail-300x300.jpg",width:c},{file:"Thumbnail-20x17.jpg",fileSize:ay,height:M,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FThumbnail-20x17.jpg",width:d}]}}},{__typename:h,textes:"\u003Cp\u003ENous avons ainsi su tirer parti d’une unique journée de tournage en extérieur (et ce, malgré un mercure avoisinant les 40 °C) afin de produire autant de matériel que possible. Pour ce faire, nous avons eu l’aide de deux vidéastes et de multiples caméras, dont une Insta360 et une Blackmagic, ainsi que d’un appareil argentique pour la prise de photos. Nous nous sommes efforcés de capturer des angles dynamiques et audacieux (allant même jusqu’à confier la caméra à nos modèles à quelques occasions) et de créer des transitions fluides pour un rendu des plus captivants.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:F,image:{sourceUrl:ix,altText:i,mediaType:j,title:"VITAMINC_2_small",srcSet:a,mediaItemUrl:ix,mediaDetails:{file:"2024\u002F07\u002FVITAMINC_2_small.gif",height:V,width:W,sizes:[{file:"VITAMINC_2_small-300x300.gif",fileSize:56959,height:c,mimeType:J,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FVITAMINC_2_small-300x300.gif",width:c},{file:"VITAMINC_2_small-20x17.gif",fileSize:1183,height:M,mimeType:J,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FVITAMINC_2_small-20x17.gif",width:d}]}}},{__typename:h,textes:"\u003Cp\u003ENous avons ainsi obtenu, à partir de tout le matériel produit pendant notre journée de tournage (vidéos et photos) ainsi que des éléments 3D mis à notre disposition, 15 pièces différentes présentant toutes un traitement postproduction unique.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:F,image:{sourceUrl:iy,altText:i,mediaType:j,title:"Innisfree-Portray",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FThumbnail-15.jpg 730w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FThumbnail-15-20x17.jpg 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votre bouche : une nouvelle approche de l’hygiène buccodentaire signée quip",slug:"liberez-votre-bouche-une-nouvelle-approche-de-lhygiene-buccodentaire-signee-quip",article:{tags:[{tag:aF}],hashtags:[{hashtag:co}],imagePrincipale:{sourceUrl:aG,altText:i,mediaType:j,title:iA,srcSet:iB,mediaItemUrl:aG,mediaDetails:{file:iC,height:g,width:r,sizes:[{file:iD,fileSize:iE,height:R,mimeType:b,name:n,sourceUrl:iF,width:f},{file:iG,fileSize:iH,height:c,mimeType:b,name:k,sourceUrl:iI,width:c},{file:iJ,fileSize:iK,height:U,mimeType:b,name:m,sourceUrl:iL,width:e},{file:iM,fileSize:iN,height:S,mimeType:b,name:s,sourceUrl:iO,width:p},{file:iP,fileSize:iQ,height:Q,mimeType:b,name:l,sourceUrl:iR,width:d}]}},isAnnouncement:a,customCta:a,vimeoId:"988441227",vignette:a,textePrincipal:"Comment parvenir à se démarquer et à changer les perceptions dans une industrie aussi traditionnelle que celle de l’hygiène buccodentaire? En effectuant un virage à 360 degrés. Oui, oui, 360 degrés!  ",enleverDeLaHome:a,presentDansLeMenu:a,presentDansPageCarriere:a,contenu:[{__typename:h,textes:"\u003Cp\u003ENous avons récemment reçu le mandat d’assister quip dans le cadre du lancement de sa nouvelle brosse à dents oscillante. Nous avons donc mis sur pied une campagne 360 inspirée du mouvement de rotation de la brosse elle-même. Grâce à un film publicitaire d’une durée de 60 secondes comprenant des rotations de caméra sur 360 degrés, un cadrage rond de type « fisheye » et des mouvements circulaires et dynamiques, nous sommes parvenus à donner une nouvelle tournure à une routine que nous connaissons tous par cœur.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:F,image:{sourceUrl:iS,altText:i,mediaType:j,title:"WEBSITE_GIF-Qui",srcSet:a,mediaItemUrl:iS,mediaDetails:{file:"2024\u002F07\u002FWEBSITE_GIF-ezgif.com-optimize-1.gif",height:V,width:W,sizes:[{file:"WEBSITE_GIF-ezgif.com-optimize-1-300x300.gif",fileSize:45990,height:c,mimeType:J,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FWEBSITE_GIF-ezgif.com-optimize-1-300x300.gif",width:c},{file:"WEBSITE_GIF-ezgif.com-optimize-1-20x17.gif",fileSize:1171,height:M,mimeType:J,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FWEBSITE_GIF-ezgif.com-optimize-1-20x17.gif",width:d}]}}},{__typename:h,textes:"\u003Cp\u003ELa mission de quip s’est également déclinée sur d’autres plateformes, entre autres grâce à de courtes vidéos destinées aux réseaux sociaux et mettant de l’avant l’univers invitant créé pour la brosse à dents.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:aa,poster:{sourceUrl:aG,altText:i,mediaType:j,title:iA,srcSet:iB,mediaItemUrl:aG,mediaDetails:{file:iC,height:g,width:r,sizes:[{file:iD,fileSize:iE,height:R,mimeType:b,name:n,sourceUrl:iF,width:f},{file:iG,fileSize:iH,height:c,mimeType:b,name:k,sourceUrl:iI,width:c},{file:iJ,fileSize:iK,height:U,mimeType:b,name:m,sourceUrl:iL,width:e},{file:iM,fileSize:iN,height:S,mimeType:b,name:s,sourceUrl:iO,width:p},{file:iP,fileSize:iQ,height:Q,mimeType:b,name:l,sourceUrl:iR,width:d}]}},fichierVideo:a,vimeoId:"986771672"},{__typename:h,textes:"\u003Cp\u003ENous avons également répondu à la demande de quip visant à rajeunir sa signature visuelle en effectuant une refonte 360 de son image numérique et sociale. En insufflant âme et énergie à la marque, nous avons pu créer de nouveaux visuels évocateurs et distinctifs.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:F,image:{sourceUrl:iT,altText:i,mediaType:j,title:"WEBSITE_STILL_QUIP",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FWEBSITE_STILL_QUIP.jpg 730w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FWEBSITE_STILL_QUIP-20x17.jpg 20w",mediaItemUrl:iT,mediaDetails:{file:"2024\u002F07\u002FWEBSITE_STILL_QUIP.jpg",height:V,width:W,sizes:[{file:"WEBSITE_STILL_QUIP-300x300.jpg",fileSize:17675,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FWEBSITE_STILL_QUIP-300x300.jpg",width:c},{file:"WEBSITE_STILL_QUIP-20x17.jpg",fileSize:az,height:M,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F07\u002FWEBSITE_STILL_QUIP-20x17.jpg",width:d}]}}},{__typename:q,paragrapheSpecial:"De quoi faire tourner les têtes!"}]}};bH.node={title:"Nous grandissons! TUX acquiert l’agence Another Creative, basée à Los Angeles",slug:"nous-grandissons-tux-acquiert-lagence-another-creative-basee-a-los-angeles",article:{tags:[{tag:"Nouvelle"}],hashtags:[{hashtag:"Acquisition"},{hashtag:"USA"}],imagePrincipale:{sourceUrl:iU,altText:i,mediaType:j,title:"01_ANOTHER_HEADER_STATIC",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F01_ANOTHER_HEADER_STATIC-1000x673.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F01_ANOTHER_HEADER_STATIC-2000x1346.jpg 2000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F01_ANOTHER_HEADER_STATIC-768x517.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F01_ANOTHER_HEADER_STATIC-1536x1034.jpg 1536w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F01_ANOTHER_HEADER_STATIC-2048x1379.jpg 2048w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F01_ANOTHER_HEADER_STATIC-20x13.jpg 20w",mediaItemUrl:iU,mediaDetails:{file:"2024\u002F02\u002F01_ANOTHER_HEADER_STATIC.jpg",height:iV,width:iW,sizes:[{file:"01_ANOTHER_HEADER_STATIC-1000x673.jpg",fileSize:127290,height:iX,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F01_ANOTHER_HEADER_STATIC-1000x673.jpg",width:f},{file:"01_ANOTHER_HEADER_STATIC-2000x1346.jpg",fileSize:632899,height:iY,mimeType:b,name:ab,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F01_ANOTHER_HEADER_STATIC-2000x1346.jpg",width:Y},{file:"01_ANOTHER_HEADER_STATIC-300x300.jpg",fileSize:13823,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F01_ANOTHER_HEADER_STATIC-300x300.jpg",width:c},{file:"01_ANOTHER_HEADER_STATIC-768x517.jpg",fileSize:65424,height:iZ,mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F01_ANOTHER_HEADER_STATIC-768x517.jpg",width:e},{file:"01_ANOTHER_HEADER_STATIC-1536x1034.jpg",fileSize:355317,height:i_,mimeType:b,name:s,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F01_ANOTHER_HEADER_STATIC-1536x1034.jpg",width:p},{file:"01_ANOTHER_HEADER_STATIC-2048x1379.jpg",fileSize:665230,height:i$,mimeType:b,name:ac,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F01_ANOTHER_HEADER_STATIC-2048x1379.jpg",width:Z},{file:"01_ANOTHER_HEADER_STATIC-20x13.jpg",fileSize:bj,height:aH,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F01_ANOTHER_HEADER_STATIC-20x13.jpg",width:d}]}},isAnnouncement:a,customCta:a,vimeoId:"913440365",vignette:{sourceUrl:ja,altText:i,mediaType:j,title:"00_ANOTHER_THUMBNAIL",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F00_ANOTHER_THUMBNAIL-1000x1000.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F00_ANOTHER_THUMBNAIL-300x300.jpg 300w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F00_ANOTHER_THUMBNAIL-768x768.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F00_ANOTHER_THUMBNAIL-20x20.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F00_ANOTHER_THUMBNAIL.jpg 1080w",mediaItemUrl:ja,mediaDetails:{file:"2024\u002F02\u002F00_ANOTHER_THUMBNAIL.jpg",height:g,width:g,sizes:[{file:"00_ANOTHER_THUMBNAIL-1000x1000.jpg",fileSize:32343,height:f,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F00_ANOTHER_THUMBNAIL-1000x1000.jpg",width:f},{file:"00_ANOTHER_THUMBNAIL-300x300.jpg",fileSize:eJ,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F00_ANOTHER_THUMBNAIL-300x300.jpg",width:c},{file:"00_ANOTHER_THUMBNAIL-768x768.jpg",fileSize:21622,height:e,mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F00_ANOTHER_THUMBNAIL-768x768.jpg",width:e},{file:"00_ANOTHER_THUMBNAIL-20x20.jpg",fileSize:829,height:d,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F00_ANOTHER_THUMBNAIL-20x20.jpg",width:d}]}},textePrincipal:"Un peu moins de deux ans après le lancement de notre bureau à Los Angeles, nous avons le plaisir d’annoncer l’arrivée de Another Creative au sein de TUX! C’est le début d’un nouveau chapitre qui renforcera notre présence à l’international : nous doublons notre équipe américaine, élargissons notre équipe de direction, et accueillons des marques de premier plan telles que Nike USA, Perry Ellis et YouTube.",enleverDeLaHome:a,presentDansLeMenu:u,presentDansPageCarriere:a,contenu:[{__typename:h,textes:"\u003Cp\u003EChelsea Matthews, fondatrice de l’agence Another Creative, rejoindra les rangs de la direction de TUX à titre de vice-présidente de la création et partenaire d’affaires pour le marché américain. La riche expérience de Chelsea ainsi que sa vision novatrice contribueront sans aucun doute à façonner la future direction créative de l’entreprise. Toute son équipe se joindra d’ailleurs à elle chez TUX. Une surcharge de talents!\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"« Nous sommes vraiment ravis d’accueillir Chelsea et toute son équipe dans la famille TUX » dit Dominic Tremblay, PDG et cofondateur de TUX."},{__typename:F,image:{sourceUrl:jb,altText:i,mediaType:j,title:"02_NEWSLETTER_WORK_01_LR",srcSet:a,mediaItemUrl:jb,mediaDetails:{file:"2024\u002F02\u002F02_NEWSLETTER_WORK_01_LR.gif",height:jc,width:jc,sizes:[{file:"02_NEWSLETTER_WORK_01_LR-300x300.gif",fileSize:44889,height:c,mimeType:J,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F02_NEWSLETTER_WORK_01_LR-300x300.gif",width:c},{file:"02_NEWSLETTER_WORK_01_LR-768x768.gif",fileSize:262091,height:e,mimeType:J,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F02_NEWSLETTER_WORK_01_LR-768x768.gif",width:e},{file:"02_NEWSLETTER_WORK_01_LR-20x20.gif",fileSize:691,height:d,mimeType:J,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F02_NEWSLETTER_WORK_01_LR-20x20.gif",width:d}]}}},{__typename:h,textes:"\u003Cp\u003E« Nous sommes vraiment ravis d’accueillir Chelsea et toute son équipe dans la famille TUX. Ils font un travail exemplaire et ont forgé de solides relations avec leurs clients partout aux États-Unis. Il est évident que nos équipes partagent les mêmes valeurs et le même talent; c’est donc un mariage parfait! Ensemble, nous continuerons d’offrir une expérience inégalée intégrant créativité, production, volet numérique et médias dans une offre clés en main, le tout dans un cadre d’agence à taille humaine. »\u003C\u002Fp\u003E\n",quote:"Dominic Tremblay, PDG et cofondateur de TUX",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003E« Après dix années passées à la tête de mon propre studio, l’opportunité de grandir, de collaborer et d’apprendre auprès du groupe TUX, avec lequel je partage une vision commune, m’est apparue comme une évidence. J’ai toujours eu une profonde admiration et un grand respect pour le travail de Dominic et Ludwig et l’entreprise qu’ils ont bâtie, et je suis ravie de me joindre à eux pour écrire ensemble ce nouveau chapitre aux États-Unis. »\u003C\u002Fp\u003E\n",quote:"Chelsea Matthews, fondatrice et directrice de création de Another Creative",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:aa,poster:{sourceUrl:jd,altText:i,mediaType:j,title:"ANOTHER_TRANSITION",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FANOTHER_TRANSITION-1000x563.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FANOTHER_TRANSITION-768x432.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FANOTHER_TRANSITION-1536x864.jpg 1536w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FANOTHER_TRANSITION-20x11.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FANOTHER_TRANSITION.jpg 1920w",mediaItemUrl:jd,mediaDetails:{file:"2024\u002F02\u002FANOTHER_TRANSITION.jpg",height:g,width:r,sizes:[{file:"ANOTHER_TRANSITION-1000x563.jpg",fileSize:71008,height:R,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FANOTHER_TRANSITION-1000x563.jpg",width:f},{file:"ANOTHER_TRANSITION-300x300.jpg",fileSize:17474,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FANOTHER_TRANSITION-300x300.jpg",width:c},{file:"ANOTHER_TRANSITION-768x432.jpg",fileSize:46808,height:U,mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FANOTHER_TRANSITION-768x432.jpg",width:e},{file:"ANOTHER_TRANSITION-1536x864.jpg",fileSize:131712,height:S,mimeType:b,name:s,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FANOTHER_TRANSITION-1536x864.jpg",width:p},{file:"ANOTHER_TRANSITION-20x11.jpg",fileSize:br,height:Q,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FANOTHER_TRANSITION-20x11.jpg",width:d}]}},fichierVideo:{mediaItemUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002F03_ANOTHER_TRANSITION.mp4"},vimeoId:a},{__typename:h,textes:"\u003Cp\u003EAvec encore plus de talents et d’expériences partagées à collaborer avec les grandes marques, nous sommes plus que jamais équipé.e.s pour offrir des services créatifs hors pair ainsi qu’une approche progressive du marketing dans des secteurs variés tels que la beauté, la mode, la santé et le bien-être, l’alimentation, la technologie et la finance.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003E« Nous sommes enthousiastes à l’idée d’unir les cultures et de rassembler des talents qui collaborent à accomplir un travail de calibre mondial. C’est dans cette étroite synergie que nous continuerons d’avancer, avec une équipe de gestion unie qui transcendera les frontières pour encourager la formation d’une communauté créative internationale. Nous sommes absolument emballés à l’idée que nos clients et nos équipes puissent profiter des bénéfices de cette nouvelle énergie créative. »\u003C\u002Fp\u003E\n",quote:"Pierre-André Vigneault, associé et vice-président exécutif de TUX",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:F,image:{sourceUrl:je,altText:i,mediaType:j,title:"ANOTHER_WORK_04",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FANOTHER_WORK_04-1000x563.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FANOTHER_WORK_04-768x432.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FANOTHER_WORK_04-1536x864.jpg 1536w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FANOTHER_WORK_04-20x11.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FANOTHER_WORK_04.jpg 1920w",mediaItemUrl:je,mediaDetails:{file:"2024\u002F02\u002FANOTHER_WORK_04.jpg",height:g,width:r,sizes:[{file:"ANOTHER_WORK_04-1000x563.jpg",fileSize:93512,height:R,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FANOTHER_WORK_04-1000x563.jpg",width:f},{file:"ANOTHER_WORK_04-300x300.jpg",fileSize:18101,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FANOTHER_WORK_04-300x300.jpg",width:c},{file:"ANOTHER_WORK_04-768x432.jpg",fileSize:57783,height:U,mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FANOTHER_WORK_04-768x432.jpg",width:e},{file:"ANOTHER_WORK_04-1536x864.jpg",fileSize:193302,height:S,mimeType:b,name:s,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FANOTHER_WORK_04-1536x864.jpg",width:p},{file:"ANOTHER_WORK_04-20x11.jpg",fileSize:836,height:Q,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F02\u002FANOTHER_WORK_04-20x11.jpg",width:d}]}}},{__typename:q,paragrapheSpecial:"Préparez-vous à vivre une expérience TUX encore plus excitante! 🚀"}]}};bI.node={title:"”On vit ensemble, c’est pour ça qu’il est important de se voir ensemble”",slug:"on-vit-ensemble-cest-pour-ca-quil-est-important-de-se-voir-ensemble",article:{tags:[{tag:"RokhayaDiallo"},{tag:"JEDI"}],hashtags:[{hashtag:"JUSTICE"},{hashtag:"ÉQUITÉ"},{hashtag:"DIVERSITÉ"},{hashtag:"INCLUSION"}],imagePrincipale:{sourceUrl:jf,altText:i,mediaType:j,title:"remous",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fremous-1000x879.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fremous-768x675.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fremous-1536x1350.jpg 1536w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fremous-20x18.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fremous.jpg 1920w",mediaItemUrl:jf,mediaDetails:{file:"2023\u002F06\u002Fremous.jpg",height:1688,width:r,sizes:[{file:"remous-1000x879.jpg",fileSize:95049,height:"879",mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fremous-1000x879.jpg",width:f},{file:"remous-300x300.jpg",fileSize:12255,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fremous-300x300.jpg",width:c},{file:"remous-768x675.jpg",fileSize:56099,height:"675",mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fremous-768x675.jpg",width:e},{file:"remous-1536x1350.jpg",fileSize:225269,height:"1350",mimeType:b,name:s,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fremous-1536x1350.jpg",width:p},{file:"remous-20x18.jpg",fileSize:dk,height:ai,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002Fremous-20x18.jpg",width:d}]}},isAnnouncement:a,customCta:a,vimeoId:a,vignette:a,textePrincipal:"Le 4 avril dernier, le studio de TUX Creative House lançait la première édition de Remous avec la projection du documentaire ''Où sont les Noirs?'' de Rokhaya Diallo. Parce qu'on en est ressorti grandi.e.s, nous vous partageons 5 enseignements tirés de l’événement. ",enleverDeLaHome:a,presentDansLeMenu:a,presentDansPageCarriere:a,contenu:[{__typename:h,textes:"\u003Cp\u003ESarah Patier\u003Cbr \u002F\u003E\nLead, Engagements éco-responsables\u003C\u002Fp\u003E\n",quote:"Par",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:X},{__typename:h,textes:"\u003Cp\u003ECe soir-là, je regarde autour de moi. On est combien? 70 personnes peut-être? Toutes réunies dans les studios de TUX Creative House sur la Plaza St-Hubert. Je remarque parmi elles différents âges, différents genres. Surtout, pour la première fois en quinze ans de carrière dans l’industrie publicitaire, dont la moitié passée à Paris et l’autre ici, à Montréal, je remarque un auditoire dont la composition ethnoculturelle ressemble à celle de la ville dans laquelle je vis.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Comprendre : jusque-là, lors d’événements professionnels, j’ai quasiment toujours été l’une des rares personnes participantes non blanches."},{__typename:h,textes:"\u003Cp\u003EPour les gens qui prétendent ne pas voir les couleurs, c’est peut-être un détail; mais pour les autres, on sait combien le symbole est fort, tout particulièrement dans notre milieu. Au Québec, le monde de la pub est formé à 90 % de personnes blanches*, alors que de son côté, l’île de Montréal compte 39 % d’habitant.e.s qui s’identifiaient comme membres d’une ”minorité visible” lors du dernier recensement de 2021.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"C’est justement parce que les barrières à l’entrée de notre industrie sont encore trop grandes que nous avons créé Remous."},{__typename:h,textes:"\u003Cp\u003EL’objectif de cette série d’événements est de briser l’isolement, d’encourager les rencontres et de provoquer des conversations qui bousculent les mentalités et nous font cheminer.\u003C\u002Fp\u003E\n\u003Cp\u003EChez TUX, comme nous espérons que ce type d’exceptions devienne la norme dans notre industrie et ailleurs, nous passons en mode \u003Cem\u003Eopen source\u003C\u002Fem\u003E et partageons 5 bonnes pratiques tirées de la première édition de Remous. Voici donc un modeste résumé de ce que la projection du documentaire ”Où sont les Noirs?” de Rokhaya Diallo nous a appris, ainsi que les échanges entre nos panélistes montréalais.e.s : Alliah Fafin, Ayana O’Shun, Eric Idriss-Kanago et Stéphanie Germain.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:X},{__typename:q,paragrapheSpecial:"1. Laisser la place aux autres et à leurs histoires"},{__typename:h,textes:"\u003Cp\u003EPour cette première édition de Remous, nous avons choisi d’aborder un sujet récurrent tant à l’interne qu’avec les marques avec lesquelles nous travaillons : la représentation à l’écran des communautés marginalisées.\u003C\u002Fp\u003E\n\u003Cp\u003EPuisque les mieux placées pour en parler sont les personnes concernées, nous avons choisi de diffuser le documentaire ”Où sont les Noirs?” de la célèbre Rokhaya Diallo; cette intellectuelle, journaliste, éditorialiste et réalisatrice française noire devenue incontournable. À travers une succession d’entrevues de professionnel.le.s du cinéma en France, noir.e.s pour la plupart, Rokhaya Diallo nous invite à explorer la façon dont ces communautés sont encore trop souvent représentées à travers des rôles caricaturaux (prostituée, panthère \u002F femme à la sexualité débridée, personnel d’entretien, trafiquant de drogue), quand elles ne sont pas tout simplement absentes de l’écran.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Le public comprend surtout que, dans l’Hexagone, un peu plus de 150 ans après l’abolition de l’esclavage, et 46 ans après que Djibouti devienne la dernière colonie française en Afrique à arracher son indépendance, le poids de l’Histoire coloniale, impérialiste et esclavagiste pèse encore sur les acteur.rice.s noir.e.s."},{__typename:h,textes:"\u003Cp\u003EAujourd’hui, même si Omar Sy n’est plus seul en scène, rejoint notamment par Ahmed Sylla ou Fadily Camara depuis peu, la liste des acteur.rice.s noir.e.s et connu.e.s demeure assez courte.\u003C\u002Fp\u003E\n\u003Cp\u003ECôté réalisation, les talents français issus de communautés noires reçoivent enfin une reconnaissance et une médiatisation, qui étaient jusque-là rarissimes. Depuis 2019, il y a ainsi eu Ladj Ly avec ”Les Misérables” et Mati Diop avec ”Atlantique”, deux films récompensés à Cannes la même année; Maïmouna Doucouré, qui a fait voyager ”Mignonnes”, avec des distinctions à Sundance, à Berlin et aux Césars, avant une diffusion sur Netflix; Alice Diop qui, avec ”Saint Omer”, a été récompensée à Venise pour ensuite représenter la France aux Oscars; ou encore Ramata Toulaye-Sy, qui montait en mai dernier les marches de Cannes afin de présenter « Banel et Adama ». Si ces artistes sont de plus en plus nombreux.ses sous les projecteurs, on les présente toujours de la même manière: comme des parcours exceptionnels.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cem\u003EGood to know\u003C\u002Fem\u003E, me direz-vous en bon français. Mais après tout, on est au Québec icitte. Alors, pourquoi avons-nous consacré une soirée entière à un documentaire sur la représentation des noir.e.s en France?\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:X},{__typename:q,paragrapheSpecial:"2.\tTourner le regard vers l’autre pour mieux réfléchir sur soi "},{__typename:h,textes:"\u003Cp\u003EMalgré des avancées majeures et une plus grande facilité à Montréal que dans d’autres endroits du monde, parler de questions raciales en 2023 reste épineux. Comment aborder le sujet, sous quel angle, avec quels termes et avec qui? Entre le risque de perpétuer des stéréotypes et celui de froisser les groupes dominants, on peut vite avoir le sentiment de marcher sur des œufs.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Afin de faciliter la réflexion critique, nous avons décidé de recourir à un procédé justement utilisé à foison au cinéma : parler de ce qui existe chez les autres pour mieux réfléchir sur soi. "},{__typename:h,textes:"\u003Cp\u003EC’est la raison pour laquelle TUX, une entreprise créative d’ici, a convié des artistes noir.e.s d’ici afin de les entendre réagir à un documentaire sur le cinéma français. C’est ainsi que pendant plus d’une heure, les réalisatrices Alliah Fafin (”Amani”, 2021) et Ayana O’Shun (”Le Mythe de la femme noire”, 2023**), le producteur Eric Iriss-Kanago, fondateur de Yzanakio et cofondateur Black on Black Films, ainsi que Coalition Média*** ont répondu aux questions de l’animatrice et médiatrice culturelle Stéphanie Germain.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:F,image:{sourceUrl:jg,altText:i,mediaType:j,title:"Remous guest copy",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002FRemous-guest-copy-1000x607.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002FRemous-guest-copy-768x466.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002FRemous-guest-copy-1536x932.jpg 1536w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002FRemous-guest-copy-20x12.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002FRemous-guest-copy.jpg 1664w",mediaItemUrl:jg,mediaDetails:{file:"2023\u002F06\u002FRemous-guest-copy.jpg",height:1010,width:1664,sizes:[{file:"Remous-guest-copy-1000x607.jpg",fileSize:64196,height:"607",mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002FRemous-guest-copy-1000x607.jpg",width:f},{file:"Remous-guest-copy-300x300.jpg",fileSize:15675,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002FRemous-guest-copy-300x300.jpg",width:c},{file:"Remous-guest-copy-768x466.jpg",fileSize:42900,height:"466",mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002FRemous-guest-copy-768x466.jpg",width:e},{file:"Remous-guest-copy-1536x932.jpg",fileSize:127205,height:"932",mimeType:b,name:s,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002FRemous-guest-copy-1536x932.jpg",width:p},{file:"Remous-guest-copy-20x12.jpg",fileSize:gm,height:"12",mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2023\u002F06\u002FRemous-guest-copy-20x12.jpg",width:d}]}}},{__typename:h,textes:"\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003ERésultat? Sur de nombreux points, la situation en France et au Québec est malheureusement similaire :\u003C\u002Fp\u003E\n\u003Cp\u003E– Des deux côtés de l’Atlantique, les noir.e.s sont enfermé.e.s dans les mêmes stéréotypes. C’est ce que révèle ”Le Mythe de la femme noire”, long-métrage documentaire sorti en janvier dernier et réalisé par Ayana O’Shun, qui démontre comment, dans la Belle Province, l’image de la femme noire hypersexualisée, de la nounou (forcément grosse et maternante), ou de la femme noire en colère hante les rôles proposés aux actrices noires***.\u003C\u002Fp\u003E\n\u003Cp\u003E– Aujourd’hui, ici comme en France, la plupart des noir.e.s qui travaillent dans le milieu du cinéma racontent que, au moins une fois dans leur vie, on les a dissuadé.e.s de se lancer dans ce domaine, sous prétexte que ni leur profil ni leurs histoires n’intéresseraient le grand public.\u003C\u002Fp\u003E\n\u003Cp\u003EAlliah Fafin a ainsi partagé sa propre expérience dans notre studio. Produire son court-métrage, ”Amani”, lui a demandé de nombreuses années de labeur, tant ses demandes de subventions allaient de refus en refus.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"La raison évoquée par les bailleurs de fonds provinciaux? ''Amani'' ne trouverait jamais d’écho au Québec. Pourtant, entre 2021 et 2022, le film d’Alliah Fafin a été primé à 5 reprises, dont 4 fois au Canada : à Montréal, en Alberta et en Ontario, notamment dans la catégorie du meilleur court canadien au Festival de Kingston. ''La clé, c’est la persévérance'', confirme Ayana O’Shun."},{__typename:h,textes:"\u003Cp\u003E– Partout, les noir.e.s sont sous-représenté.e.s à l’écran (on a fait le test live : difficile de citer de mémoire plus de trois acteur.rice.s noir.e.s de France ou du Québec).\u003C\u002Fp\u003E\n\u003Cp\u003E– En raison de leur rare présence à l’écran, les artistes noir.e.s ressentent une immense pression : l’erreur ne leur est pas permise.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"''Laissez-nous le droit de nous tromper, de faire de mauvais films. Et qu’on puisse recommencer, se tromper encore'', demande Eric Idriss-Kanago. "},{__typename:q,paragrapheSpecial:"Alliah Fafin abonde en son sens: ''Il faut qu’au Québec, on nous laisse la possibilité de faire nos premières expériences pour prouver ce qu’on est capable de faire. Il faut faire confiance [aux communautés issues de la] diversité.''"},{__typename:h,textes:"\u003Cp\u003E– Parce qu’il est encore nécessaire de le rappeler, et nos invité.e.s l’ont exprimé clairement : pas besoin d’être noir.e pour se reconnaître dans un personnage noir ou une histoire écrite par une personne noire.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Un film ''qui touche la grâce'', pour reprendre les mots d’Eric Idriss-Kanago, c’est une œuvre qui ''arrive à montrer le plus petit dénominateur commun qui relie un.e Autochtone du Québec, un.e noir.e d’Afrique Centrale et une personne blanche de Montréal : leur humanité, peu importe [si ces gens] élèvent leurs enfants différemment, mangent des choses différentes ou parlent une langue différente''."},{__typename:h,textes:"\u003Cp\u003E– Enfin, le manque de représentation nuit à toutes les communautés qui grandissent et évoluent sans se voir dans la culture populaire, ou en ne s’y retrouvant que sous une forme caricaturale. ”On vit ensemble, c’est pour ça qu’il est important de se voir ensemble”, rappelle Rokhaya Diallo. Eric Idriss-Kanago va encore plus loin : ”le fait de se reconnaître dans les images projetées à l’écran, c’est presque aussi important que de boire ou de manger”.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"À l’inverse, effacer une partie de la population de nos écrans revient à la rayer de notre imaginaire collectif, à la confiner en marge de nos représentations mentales. C’est nier son droit d’exister et de participer à la société."},{__typename:X},{__typename:q,paragrapheSpecial:"3.\tBriser la bulle de notre industrie, pour vrai"},{__typename:h,textes:"\u003Cp\u003EÉvidemment, les équipes de TUX ont convié leurs client.e.s actuel.le.s et passé.e.s à la première édition de Remous. Mais afin de donner un petit coup de pouce au destin, et pour s’assurer que le public allait être autant que possible à l’image de sa métropole; elles ont également invité des personnes issues des communautés noires de Montréal et ne travaillant pas en agence de publicité. C’est ainsi que des membres d’organismes communautaires, des étudiant.e.s au CÉGEP, des leaders d’opinion, des artistes, des intellectuel.le.s, ou encore des responsables de la diversité, de l’équité et de l’inclusion d’institutions publiques nous ont fait le plaisir de se joindre à nous.\u003Cbr \u002F\u003E\nNotre objectif pour les prochaines éditions : créer toujours plus de rencontres et de brassage d’idées.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:a},{__typename:X},{__typename:q,paragrapheSpecial:"4.\tReconnaître la valeur de l’activisme "},{__typename:q,paragrapheSpecial:"Nous croyons que sensibiliser le monde de la publicité constitue un travail à part entière. C’est notamment grâce à ce travail que nous pouvons prendre conscience de l’immense pouvoir qui est entre nos mains : celui de mettre fin à des stéréotypes, de faire avancer le progrès en matière d’équité, et ainsi d’obtenir plus de justice."},{__typename:h,textes:"\u003Cp\u003EC’est la raison pour laquelle nous avons pris la décision d’indemniser nos panélistes : l’évolution de notre secteur ne peut pas uniquement reposer sur leur générosité, et notre reconnaissance ne doit pas rester simplement symbolique.\u003Cbr \u002F\u003E\nDans une même logique, les membres du comité J.E.D.I ont imaginé et préparé la soirée Remous durant leurs heures de travail rémunérées.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:X},{__typename:q,paragrapheSpecial:"5.\tMesurer les résultats"},{__typename:h,textes:"\u003Cp\u003EParce que le cordonnier est toujours le plus mal chaussé, nous avons omis de compter le nombre de participant.e.s le soir de l’événement. Raté, donc, pour les résultats quantitatifs.\u003Cbr \u002F\u003E\nEn revanche, côté qualitatif, c’est avec une grande joie que nous affirmons que moins d’un mois plus tard, l’impact de l’événement se fait déjà ressentir. La première édition de Remous a en effet permis de sortir les problématiques de représentation du cercle restreint du comité J.E.D.I pour rejoindre d’autres talents clés de TUX. Depuis le 4 avril dernier, nous avons le bonheur de voir la liste des allié.e.s s’allonger; certaines personnes affirmant même que la soirée a provoqué un véritable déclic en elles :\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"''Cette soirée a été un eye-opener pour moi, et je crois mieux comprendre comment les communautés peuvent se sentir devant cette sous-représentation.''"},{__typename:h,textes:"\u003Cp\u003E“Le film et la causerie m’ont vraiment marquée. J’espère que désormais, on se sentira tou.te.s extra motivé.e.s pour diversifier les histoires partagées dans les médias et éviter les stéréotypes.”\u003C\u002Fp\u003E\n",quote:bJ,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003E“Comprendre comment ces professionnel.le.s établi.e.s font face à des enjeux que l’on retrouve dans notre industrie va m’aider dans mon travail à moi.”\u003C\u002Fp\u003E\n",quote:bJ,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003E”J’ai réalisé à quel point ce que les personnes noires vivent faisait écho à la réalité d’autres communautés marginalisées et sous-représentées que je connais plus personnellement.”\u003C\u002Fp\u003E\n",quote:bJ,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003ERendez-vous le 10 août prochain pour le deuxième volet de Remous, qui sera sous le thème de la Fierté. On vous attend!\u003C\u002Fp\u003E\n\u003Cp\u003ECet article vous a donné du FOMO? Cliquez et découvrez le balado de la soirée, réalisé par Dim Sound\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:"https:\u002F\u002Fopen.spotify.com\u002Fepisode\u002F5uOCucSffkxxkrh4prMtGO?si=86c355f826834d2c",texteBouton:"Balado Remous",lienVersFichier:a},{__typename:X},{__typename:h,textes:"\u003Cp\u003E* \u003Ca href=\"http:\u002F\u002Fa2c.quebec\" target=\"_blank\" rel=\"noopener\"\u003EA2C, 2022\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E** \u003Ca href=\"https:\u002F\u002Fvimeo.com\u002Fondemand\u002Flemythedelafemmenoire\" target=\"_blank\" rel=\"noopener\"\u003ELe mythe de la femme noire est disponible ici à la location\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E*** \u003Ca href=\"https:\u002F\u002Fcoalition.media\" target=\"_blank\" rel=\"noopener\"\u003EPar ici pour découvrir la Coalition Média\u003C\u002Fa\u003E\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n",quote:"Sources:",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a}]}};bK.node={title:"90 jours pour passer à la semaine de quatre jours",slug:bV,article:{tags:[{tag:"REPOS ACTIF"}],hashtags:[{hashtag:"EQUILIBRE"},{hashtag:"4j\u002Fsemaine"}],imagePrincipale:{sourceUrl:jl,altText:i,mediaType:j,title:"folio.tux.work-59400276790086010",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffolio.tux_.work-59400276790086010-979x1000.jpg 979w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffolio.tux_.work-59400276790086010-768x784.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffolio.tux_.work-59400276790086010-20x20.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffolio.tux_.work-59400276790086010.jpg 1266w",mediaItemUrl:jl,mediaDetails:{file:"2022\u002F08\u002Ffolio.tux_.work-59400276790086010.jpg",height:1293,width:1266,sizes:[{file:"folio.tux_.work-59400276790086010-979x1000.jpg",fileSize:146235,height:f,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffolio.tux_.work-59400276790086010-979x1000.jpg",width:"979"},{file:"folio.tux_.work-59400276790086010-300x300.jpg",fileSize:23386,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffolio.tux_.work-59400276790086010-300x300.jpg",width:c},{file:"folio.tux_.work-59400276790086010-768x784.jpg",fileSize:101325,height:"784",mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffolio.tux_.work-59400276790086010-768x784.jpg",width:e},{file:"folio.tux_.work-59400276790086010-20x20.jpg",fileSize:987,height:d,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffolio.tux_.work-59400276790086010-20x20.jpg",width:d}]}},isAnnouncement:a,customCta:a,vimeoId:a,vignette:a,textePrincipal:"Il est temps de remettre en question le système dont nous avons hérité et de redéfinir nos normes. Travailler de 9 à 5, du lundi au vendredi, en fournissant une énergie et des idées illimitées, semaine après semaine, tout en jonglant avec les complexités de la vie... Cela n’a tout simplement pas de sens! Dolly Parton avait raison : « Il y a de quoi devenir fou si on se laisse faire». ",enleverDeLaHome:a,presentDansLeMenu:a,presentDansPageCarriere:u,contenu:[{__typename:h,textes:"\u003Cp\u003ENous avons tous besoin de plus de temps à consacrer aux choses qui nous motivent et nous inspirent. Nous avons tous besoin d’un repos plus actif pour mettre en avant notre « moi » le plus créatif. C’est la raison pour laquelle nous adoptons la semaine de quatre jours sans compromettre la rémunération et en attribuant des charges de travail qui reflètent cette réduction des heures de travail. Il s’agit ici d’un véritable équilibre entre vie professionnelle et vie privée, et non d’un sprint de 40 heures en 4 jours. La plupart d’entre nous ne sont pas des athlètes de sports extrêmes.\u003C\u002Fp\u003E\n\u003Cp\u003ENous voulons que l’équilibre entre vie professionnelle et vie privée soit repensé à tous les niveaux de la société. Peut-être que pour certaines entreprises, cela ressemblera à la semaine de quatre jours de travail. Voilà pourquoi nous allons rendre public notre parcours pour arriver à la semaine de travail de quatre jours. Tous les outils et conseils que nous avons trouvés au fil du temps, soigneusement rassemblés, de notre équipe à la vôtre, dans le but de donner à chacun des moyens de créer des lieux de travail plus dynamiques.\u003C\u002Fp\u003E\n\u003Cp\u003EInscrivez-vous à notre infolettre afin de recevoir la boîte à outils dans les prochaines semaines.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a}]}};bL.node={title:"TUX Karma : une fondation pour mettre nos profits à profit",slug:"tux-karma-une-fondation-pour-mettre-nos-profits-a-profit",article:{tags:[{tag:em}],hashtags:[{hashtag:"redonner"}],imagePrincipale:{sourceUrl:aI,altText:i,mediaType:j,title:bh,srcSet:jm,mediaItemUrl:aI,mediaDetails:{file:jn,height:T,width:T,sizes:[{file:jo,fileSize:jp,height:c,mimeType:o,name:k,sourceUrl:jq,width:c},{file:jr,fileSize:js,height:e,mimeType:o,name:m,sourceUrl:jt,width:e},{file:ju,fileSize:jv,height:d,mimeType:o,name:l,sourceUrl:jw,width:d}]}},isAnnouncement:a,customCta:a,vimeoId:a,vignette:{sourceUrl:aI,altText:i,mediaType:j,title:bh,srcSet:jm,mediaItemUrl:aI,mediaDetails:{file:jn,height:T,width:T,sizes:[{file:jo,fileSize:jp,height:c,mimeType:o,name:k,sourceUrl:jq,width:c},{file:jr,fileSize:js,height:e,mimeType:o,name:m,sourceUrl:jt,width:e},{file:ju,fileSize:jv,height:d,mimeType:o,name:l,sourceUrl:jw,width:d}]}},textePrincipal:"En 2020, TUX a lancé la fondation TUX Karma. L’objectif annoncé : “mettre à profit les profits de la compagnie en utilisant la création comme solution aux problèmes qui nous entourent.” On a demandé à Sarah, Lead Développement et Opérations chez TUX Karma, de choisir trois termes qui décrivent le mieux l’organisation.",enleverDeLaHome:a,presentDansLeMenu:a,presentDansPageCarriere:a,contenu:[{__typename:I,texteLigne1:N,texteLigne2:N},{__typename:q,paragrapheSpecial:"Pérennité"},{__typename:h,textes:"\u003Cp\u003E“C’est la vision pérenne derrière TUX Karma qui m’a fait embarquer dans l’aventure et c’est elle qui fait que j’y crois toujours. TUX Karma a été imaginée pour répondre à une question concrète : que peut-on faire de plus face à une société et une planète en crise ? La prémisse de ce projet est, en soi, pleine d’optimisme -on part du principe qu’on a encore du pouvoir sur le cours des choses.”\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"“TUX Karma est un refus du fatalisme […] avec, en fin de compte, des idées et des projets créatifs qui généreront un impact positif.” "},{__typename:h,textes:"\u003Cp\u003E“TUX Karma est un refus du fatalisme et de certains discours ambiants selon lesquels « tout serait déjà perdu », « rien ne changera jamais » ou encore « à notre échelle on ne peut rien faire ». Comprendre comment je peux moi-même donner de la force aux causes en lesquelles je crois est ma façon de trouver du sens dans cette époque parfois révoltante et anxiogène. En redistribuant chaque année une partie des profits de TUX aux communautés qui nous entourent, TUX Karma répond à un besoin similaire, mais à l’échelle d’une compagnie. Concrètement, ça se traduit par le fait de donner un certain nombre d’heures aux talents de TUX pour accompagner des organismes de bienfaisance enregistrés et tenter de répondre à des enjeux de justice sociale et environnementale. Avec, en fin de compte, des idées et des projets créatifs qui génèreront un impact positif.”\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"“TUX Karma s’inscrit dans une vision de long terme. C’est un engagement formel à investir dans le bien commun pour les 5, 10, 15 prochaines années.”  "},{__typename:h,textes:"\u003Cp\u003E“Depuis quelques années, se prétendre engagé est devenu “cool”. Résultat, il y a beaucoup de feux de paille – des beaux discours, des promesses, quelques chèques et trois mois après on passe à autre chose. On l’a vu au moment du meurtre de George Floyd. Tout un tas de gens et de compagnies qui ignoraient (ou refusaient de voir) l’existence de la brutalité policière et du racisme systémique se sont réveillé.e.s et ont promis de faire leur part. Finalement, qu’est ce qui reste, 2 ans après ? TUX Karma s’inscrit au contraire dans une vision de long terme. C’est un engagement formel à investir dans le bien commun pour les 5, 10, 15 prochaines années et plus.”\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:F,image:{sourceUrl:jx,altText:"Sarah TUX Karma fondation",mediaType:j,title:"Sarah_Karma_TUX",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F0c9c1182-c7be-4de9-9abd-a9b54b0afbbb.jpg 659w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F0c9c1182-c7be-4de9-9abd-a9b54b0afbbb-16x20.jpg 16w",mediaItemUrl:jx,mediaDetails:{file:"2022\u002F06\u002F0c9c1182-c7be-4de9-9abd-a9b54b0afbbb.jpg",height:bt,width:659,sizes:[{file:"0c9c1182-c7be-4de9-9abd-a9b54b0afbbb-300x300.jpg",fileSize:12011,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F0c9c1182-c7be-4de9-9abd-a9b54b0afbbb-300x300.jpg",width:c},{file:"0c9c1182-c7be-4de9-9abd-a9b54b0afbbb-16x20.jpg",fileSize:bg,height:d,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002F0c9c1182-c7be-4de9-9abd-a9b54b0afbbb-16x20.jpg",width:bA}]}}},{__typename:q,paragrapheSpecial:"“Est-ce qu’on tient le bon format ? (…) On s’en reparle dans quelques mois !” "},{__typename:I,texteLigne1:N,texteLigne2:N},{__typename:q,paragrapheSpecial:"Essai-erreur"},{__typename:h,textes:"\u003Cp\u003E“Lancer une nouvelle structure est un sacré défi : tu essaies des choses, tu vois si ça fonctionne, et surtout tu apprends parce que tu fais des erreurs. Ça demande beaucoup de patience -de notre part, de la part de nos partenaires, des talents de TUX. Depuis 2020, on a par exemple changé déjà deux fois de processus de sélection des projets. Au départ, on l’avait organisé comme un jury de concours : les équipes présentent leurs projets, puis les membres du conseil d’administration et des talents de TUX les évaluent et votent. Depuis, on a voulu essayer autre chose : en juin dernier, on a organisé une journée de brainstorming pendant laquelle on a proposé différents briefs aux talents de TUX participants. Écoféminisme, inégalités sociales et raciales, écologie et surconsommation… il y avait de nombreuses problématiques sur la table, appuyées par un gros travail de recherche et des entretiens avec plusieurs organismes qui ont eu la générosité de répondre à nos questions. J’en profite pour remercier l’Organisation Bleue, la Coalition des Familles LGBT+ ou encore Médecins du monde qui ont ouvert nos perspectives grâce à leur expertise. L’objectif était, à la fin de la journée, d’avoir des embryons d’idées à polir et à approfondir par la suite. On en a retenu six, puis trois, puis deux; d’ici quelques semaines, le conseil d’administration de TUX Karma en choisira une. Est-ce qu’on tient le bon format ? Peut-être, je ne sais pas encore. On s’en reparle dans quelques mois !”\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003E“De la même manière, au départ, l’ambition de TUX Karma était de développer 4 projets par an. 18 mois plus tard, on se rend compte qu’on ne peut pas attendre d’une structure comme TUX Karma de rouler aussi vite qu’une agence. Résultat : pour l’année prochaine, on a décidé de lever le pied de l’accélérateur. On va se concentrer principalement sur un gros projet et, dès qu’on aura trouvé la recette qui fonctionne et qui nous ressemble, on révisera nos ambitions à la hausse.”\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"TUX Karma rassemble autour d’une même table des profils différents et tous talentueux : ça provoque forcément une intelligence collective fabuleuse, mais aussi de belles connexions humaines."},{__typename:I,texteLigne1:N,texteLigne2:N},{__typename:q,paragrapheSpecial:"Rassembleuse"},{__typename:h,textes:"\u003Cp\u003E“TUX Karma crée des rencontres, des passerelles et des alliances. En interne d’abord, puisque c’est l’occasion pour les talents de TUX de collaborer avec des personnes qu’ielles n’ont pas l’occasion de côtoyer dans leurs projets de tous les jours. C’est super enrichissant. Ensuite, TUX Karma rassemble autour d’une même table des profils différents : ça provoque forcément une intelligence collective fabuleuse, mais aussi de belles connexions humaines.”\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:F,image:{sourceUrl:jy,altText:i,mediaType:j,title:"Karma-board-members",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002FKarma-Linkedin-1200X-bw-1000x1000.png 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002FKarma-Linkedin-1200X-bw-300x300.png 300w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002FKarma-Linkedin-1200X-bw-768x768.png 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002FKarma-Linkedin-1200X-bw-20x20.png 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002FKarma-Linkedin-1200X-bw.png 1200w",mediaItemUrl:jy,mediaDetails:{file:"2022\u002F06\u002FKarma-Linkedin-1200X-bw.png",height:bx,width:bx,sizes:[{file:"Karma-Linkedin-1200X-bw-1000x1000.png",fileSize:1238183,height:f,mimeType:o,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002FKarma-Linkedin-1200X-bw-1000x1000.png",width:f},{file:"Karma-Linkedin-1200X-bw-300x300.png",fileSize:122627,height:c,mimeType:o,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002FKarma-Linkedin-1200X-bw-300x300.png",width:c},{file:"Karma-Linkedin-1200X-bw-768x768.png",fileSize:734717,height:e,mimeType:o,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002FKarma-Linkedin-1200X-bw-768x768.png",width:e},{file:"Karma-Linkedin-1200X-bw-20x20.png",fileSize:dq,height:d,mimeType:o,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002FKarma-Linkedin-1200X-bw-20x20.png",width:d}]}}},{__typename:q,paragrapheSpecial:"“TUX Karma est un incubateur d’idées pleines de sens, portées par des personnalités talentueuses et déterminées à utiliser le pouvoir de la créativité pour que les choses évoluent.” "},{__typename:h,textes:"\u003Cp\u003E”Notre conseil d’administration est assez représentatif de ça : il réunit des gens qui ont de jolis parcours dans l’entreprenariat et le monde des affaires -Sophie Bellanger, Dominic Tremblay, Ludwig Ciupka, Azamit ; une grande connaissance du monde de la philanthropie et des arts -Danielle Champagne ; et un désir commun de mettre la créativité au service d’un monde plus juste et plus responsable. Même chose pour nos premières collaborations. Je pense à celle avec Dawn Williams, cette femme lumineuse et brillante qui co-préside BELI, un jeune organisme dont la mission est de propulser les talents Noirs vers les postes de direction du secteur corporatif grâce à un service gratuit de mentorat ; ou à celle avec Olivier Bonnard, cet artiste multidisciplinaire aussi humble qu’engagé pour la protection de l’environnement. TUX Karma est un incubateur d’idées pleines de sens, portées par des personnalités talentueuses et déterminées à utiliser le pouvoir de la créativité pour que les choses évoluent. C’est inspirant et motivant de voir toute cette énergie mise en commun pour des causes justes.”\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:F,image:{sourceUrl:jz,altText:"Groupe BELI Karma",mediaType:j,title:"BELI_GROUPE_V2",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002FBELI_GROUPE_V2-1000x696.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002FBELI_GROUPE_V2-2000x1392.jpg 2000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002FBELI_GROUPE_V2-768x535.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002FBELI_GROUPE_V2-1536x1069.jpg 1536w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F06\u002FBELI_GROUPE_V2-2048x1426.jpg 2048w, 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Patier, Lead Développement et Opérations chez TUX Karma\u003C\u002Fp\u003E\n\u003Cp\u003ELes membres du C.A. de TUX Karma: Azamit, Sophie Belanger Danielle Champagne, Ludwig Ciupka, Dominic Tremblay\u003C\u002Fp\u003E\n\u003Cp\u003EL’équipe fondatrice de BELI : Ronald Williams, Camille (Isaacs) Morrell, Dawn Williams, Yves Pierre-Louis, Colin Worrel\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a}]}};bN.node={title:"Essayez notre défi 7 jours de méditation",slug:"essayez-notre-defi-7-jours-de-meditation",article:{tags:[{tag:"Repos actif"}],hashtags:[{hashtag:"podcast"},{hashtag:"méditation"}],imagePrincipale:{sourceUrl:jB,altText:i,mediaType:j,title:"meditation_podcast",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FScreen-Shot-2022-08-14-at-4.24.44-PM-741x1000.png 741w, 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dernières années ont été particulièrement épuisantes, nous en avons bien conscience. Afin de vous offrir du repos, notre équipe et Alice Stip (@stipette), notre prof de méditation, avons créé une série de 7 méditations.",enleverDeLaHome:a,presentDansLeMenu:a,presentDansPageCarriere:u,contenu:[{__typename:h,textes:"\u003Cp\u003EOn vous lance le défi de faire 7 jours de méditation à l’aide de notre série de 7 épisodes offerts sur Spotify! Nous espérons que nos séances de méditations vous amèneront de l’apaisement.\u003C\u002Fp\u003E\n\u003Cp\u003EBonne méditation!\u003C\u002Fp\u003E\n\u003Cp\u003ENous remercions @supersavant.music pour les enregistrements!\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:"https:\u002F\u002Fopen.spotify.com\u002Fplaylist\u002F4ICrfEmg2Ld8N2A3eKAPLr",texteBouton:"Écouter les podcasts",lienVersFichier:a}]}};bP.node={title:"La mentalité généraliste TUX",slug:"la-mentalite-generaliste-tux",article:{tags:[{tag:"article"}],hashtags:[{hashtag:"agilité"},{hashtag:jF}],imagePrincipale:{sourceUrl:jG,altText:i,mediaType:j,title:"generalist_FR_rect",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fgeneralist_FR_rect-1000x774.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fgeneralist_FR_rect-768x595.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fgeneralist_FR_rect-1536x1190.jpg 1536w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fgeneralist_FR_rect-20x15.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fgeneralist_FR_rect.jpg 1920w",mediaItemUrl:jG,mediaDetails:{file:"2022\u002F08\u002Fgeneralist_FR_rect.jpg",height:1487,width:r,sizes:[{file:"generalist_FR_rect-1000x774.jpg",fileSize:43807,height:"774",mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fgeneralist_FR_rect-1000x774.jpg",width:f},{file:"generalist_FR_rect-300x300.jpg",fileSize:8385,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fgeneralist_FR_rect-300x300.jpg",width:c},{file:"generalist_FR_rect-768x595.jpg",fileSize:30981,height:"595",mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fgeneralist_FR_rect-768x595.jpg",width:e},{file:"generalist_FR_rect-1536x1190.jpg",fileSize:79412,height:"1190",mimeType:b,name:s,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fgeneralist_FR_rect-1536x1190.jpg",width:p},{file:"generalist_FR_rect-20x15.jpg",fileSize:786,height:aE,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fgeneralist_FR_rect-20x15.jpg",width:d}]}},isAnnouncement:a,customCta:a,vimeoId:a,vignette:{sourceUrl:jH,altText:i,mediaType:j,title:"generalist_fr_carre",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fgeneralist_fr_carre-1000x1000.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fgeneralist_fr_carre-300x300.jpg 300w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fgeneralist_fr_carre-768x768.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fgeneralist_fr_carre-20x20.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fgeneralist_fr_carre.jpg 1080w",mediaItemUrl:jH,mediaDetails:{file:"2022\u002F08\u002Fgeneralist_fr_carre.jpg",height:g,width:g,sizes:[{file:"generalist_fr_carre-1000x1000.jpg",fileSize:41247,height:f,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fgeneralist_fr_carre-1000x1000.jpg",width:f},{file:"generalist_fr_carre-300x300.jpg",fileSize:7227,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fgeneralist_fr_carre-300x300.jpg",width:c},{file:"generalist_fr_carre-768x768.jpg",fileSize:28268,height:e,mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fgeneralist_fr_carre-768x768.jpg",width:e},{file:"generalist_fr_carre-20x20.jpg",fileSize:784,height:d,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fgeneralist_fr_carre-20x20.jpg",width:d}]}},textePrincipal:"Qu’est-ce qui est le mieux, un généraliste ou un spécialiste? ",enleverDeLaHome:a,presentDansLeMenu:a,presentDansPageCarriere:a,contenu:[{__typename:h,textes:"\u003Cp\u003ELudwig Ciupka, co-fondateur et chef de la création\u003C\u002Fp\u003E\n",quote:bO,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003ESi vous avez répondu spécialiste, vous ne faites pas exception. Nous vivons dans un monde d’expertise et de spécialités étroitement ciblées. Après tout, nous avons été endoctrinés à croire qu’il faut se spécialiser pour être un véritable expert. Vous devez vous concentrer sur une seule chose et devenir très bon dans ce domaine, car les spécialistes gagnent plus d’argent. Les gens veulent travailler avec un spécialiste. Après tout, iriez-vous voir un médecin généraliste si vous aviez besoin d’être traité pour un cancer? Bien sûr que non!\u003C\u002Fp\u003E\n\u003Cp\u003EEn tant que fondateur de TUX, j’ai lutté contre cette notion pendant des années. J’ai dû faire face à un sentiment de honte de ne pas être un créatif spécialisé. Je ne suis pas issu du monde des agences et je ne m’attendais pas à atterrir ici. Mais qui s’y attend, vraiment? Je ne me souviens pas d’avoir rencontré quelqu’un dans ce secteur qui avait suivi un chemin tracé vers la publicité. Il semble que tous les directeurs artistiques que je connais étaient censés faire autre chose, mais ont fini par travailler pour une agence. Alors, si prendre un chemin indirect est fréquent dans ce secteur, pourquoi en avoir honte?\u003C\u002Fp\u003E\n\u003Cp\u003EEn 2008, une publication de l’industrie a écrit un article à mon sujet, intitulé « Un touche-à-tout pressé ». Mon jeune ego était ravi de cette belle page laminée, mais je réalise aujourd’hui que l’article a suscité un sentiment persistant qui est resté en moi. Avec le recul, cet article suggérait que je ne prenais pas le temps nécessaire pour parfaire mon expertise, comme si c’était une erreur de me consacrer à tous ces centres d’intérêt. Cela m’a donné l’impression d’être un imposteur. Pour la première fois, on me qualifiait de « généraliste », et l’étiquette semblait vraiment péjorative.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Mais voici la vérité. J’ai appris depuis qu’être un généraliste n’est pas aussi mauvais que tout le monde le pense. En fait, je pourrais même vous faire changer d’avis par rapport à ce qui est le mieux."},{__typename:I,texteLigne1:D,texteLigne2:D},{__typename:q,paragrapheSpecial:"Un généraliste dans un monde de spécialistes"},{__typename:h,textes:"\u003Cp\u003EÀ mi-chemin de mon parcours d’entrepreneur, j’ai rencontré par hasard un jeune duo qui travaillait dans le domaine du design graphique et que j’estimais vraiment. Même si j’avais alors constitué une équipe pluridisciplinaire de trente personnes, ce duo a réussi à raviver en moi un profond sentiment de doute.\u003C\u002Fp\u003E\n\u003Cp\u003ENous étions en train de discuter amicalement de nos réalités professionnelles lorsqu’une phrase lourde de sens m’a été lancée. La voici : « Je ne pense pas que tu le réalises, mais nous ne faisons pas la même chose. » Ce duo possédait un studio de design graphique qui proposait des services d’identité de marque, mais nous proposions également ces services; alors en quoi étions-nous différents?\u003C\u002Fp\u003E\n\u003Cp\u003EIls sous-entendaient que chez TUX, nous étions des touche-à-tout, mais que nous n’étions experts dans aucun domaine. C’est à ce moment-là que j’ai décidé qu’on me regardait de haut pour la dernière fois. Au fond de moi, je savais que mon parcours « non conventionnel » me donnait en quelque sorte un avantage concurrentiel, et j’allais le prouver. Aujourd’hui, je dirige avec succès une entreprise de soixante-quinze généralistes talentueux, et je veux mettre fin aux idées préconçues associées aux « non-experts ».\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:I,texteLigne1:D,texteLigne2:D},{__typename:q,paragrapheSpecial:"Le parcours du généraliste"},{__typename:h,textes:"\u003Cp\u003ELe parcours pour devenir un expert-généraliste n’est pas de tout repos. Toutes ces années de « pratique variable » font que la croissance professionnelle semble plus lente au départ. Il peut être frustrant de voir que d’autres se spécialisent et affinent rapidement leur art, puis sont récompensés pour cette raison. Mais vous devez comprendre que si les spécialistes connaissent une croissance professionnelle logarithmique, les connaissances cumulées des généralistes, elles, finissent par devenir exponentielles. Au cours de leur première phase exploratoire, les généralistes rassemblent une vaste gamme de connaissances flexibles qui débloquent finalement le superpouvoir du transfert. Il s’agit de la capacité à cerner la structure profonde d’un problème plutôt que de se contenter de plonger tête première et d’exécuter des procédures répétées un million de fois.\u003C\u002Fp\u003E\n\u003Cp\u003ELes généralistes ne mettent pas en œuvre des solutions à l’emporte-pièce; ils s’entraînent à rechercher les causes des problèmes et à les résoudre en trouvant ou en créant la bonne solution. Ce que nous offrons chez TUX, c’est un système de réflexion plus robuste qui s’appuie sur une variété d’outils et d’expériences. Pour un projet donné, vous rencontrez des planificateurs, des designers, des codeurs, des producteurs et des spécialistes médias – qui ont tous développé une pensée généraliste et sont capables de transférer leurs connaissances. Mon équipe a compris que le temps des idées toutes faites est révolu.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Pas assez convaincant? Ne me croyez pas sur parole. "},{__typename:h,textes:"\u003Cp\u003EL’auteur David Epstein a écrit un livre intitulé Range: Why Generalists Triumph in a Specialized World (Range : Le règne des généralistes – Pourquoi ils triomphent dans un monde de spécialistes). Dans cet essai, il déclare : « un examen plus approfondi des recherches sur les meilleurs exécutants du monde, des athlètes professionnels aux lauréats d’un prix Nobel, montre que la spécialisation précoce est l’exception, et non la règle ». Dans les rares cas des musiciens classiques ou d’autres professions où la répétition d’un mouvement exact est nécessaire, les spécialistes sont des exceptions.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:I,texteLigne1:D,texteLigne2:D},{__typename:q,paragrapheSpecial:"Résoudre les problèmes épineux de votre équipe "},{__typename:h,textes:"\u003Cp\u003EGrâce à notre expérience de généraliste et à nos connaissances, nous n’avons pas seulement créé une méthode de travail unique destinée à nos clients; nous nous en servons aussi pour nous attaquer à des problèmes « épineux ». Ces problèmes sont ceux qui affligent les entreprises dans des environnements incertains, lorsqu’elles doivent relever des défis mal définis, avec peu de règles et en changements constants. Au cours des dernières années, il n’a pas été difficile de recenser les problèmes épineux – ils semblent être partout. L’étendue de l’expérience est inestimable pour résoudre ces problèmes complexes, car nous sommes en mesure d’utiliser « des compétences en matière de raisonnement conceptuel qui permettent de mettre en relation de nouvelles idées et de travailler dans différents contextes ».\u003C\u002Fp\u003E\n\u003Cp\u003ENos clients n’ont pas toujours les équipes nécessaires en place ou n’ont pas suffisamment de recul ou de perspective sur leurs activités pour optimiser leurs résultats et repérer les correctifs structurels les plus essentiels.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Nous pouvons vous garantir que nous analyserons vos besoins et vos activités et que nous déploierons nos efforts uniquement là où ils auront le plus grand impact sur votre entreprise."},{__typename:h,textes:"\u003Cp\u003EEn tant qu’équipe de généralistes, nous disposons d’une plus grande flexibilité, ce qui nous permet de réagir au fur et à mesure que nous découvrons des informations structurelles. Votre équipe dédiée sera toujours la bonne. Nous vous invitons à ouvrir vos horizons à 360 degrés et à faire appel à notre expérience collective.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a}]}};bQ.node={title:"“J’ai choisi TUX pour sa détermination à faire des affaires différemment”",slug:bW,article:{tags:[{tag:ji}],hashtags:[{hashtag:jI},{hashtag:"ECORESPONSABLE"}],imagePrincipale:{sourceUrl:jJ,altText:i,mediaType:j,title:"Indice de bonheur tux",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Findice_bonheur-2-1000x1000.png 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Findice_bonheur-2-300x300.png 300w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Findice_bonheur-2-768x768.png 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Findice_bonheur-2-1536x1536.png 1536w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Findice_bonheur-2-20x20.png 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Findice_bonheur-2.png 1646w",mediaItemUrl:jJ,mediaDetails:{file:"2022\u002F08\u002Findice_bonheur-2.png",height:jK,width:jK,sizes:[{file:"indice_bonheur-2-1000x1000.png",fileSize:679003,height:f,mimeType:o,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Findice_bonheur-2-1000x1000.png",width:f},{file:"indice_bonheur-2-300x300.png",fileSize:69387,height:c,mimeType:o,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Findice_bonheur-2-300x300.png",width:c},{file:"indice_bonheur-2-768x768.png",fileSize:391856,height:e,mimeType:o,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Findice_bonheur-2-768x768.png",width:e},{file:"indice_bonheur-2-1536x1536.png",fileSize:1292022,height:p,mimeType:o,name:s,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Findice_bonheur-2-1536x1536.png",width:p},{file:"indice_bonheur-2-20x20.png",fileSize:870,height:d,mimeType:o,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Findice_bonheur-2-20x20.png",width:d}]}},isAnnouncement:a,customCta:a,vimeoId:a,vignette:a,textePrincipal:"C’est vrai: on est pas mal fièr.e.s de nos certifications B CORP ET ECORESPONSABLEmc (niveau 1. Engagement). On vous explique comment elles impactent notre modèle d’affaire et plus largement, notre culture d’entreprise. ",enleverDeLaHome:a,presentDansLeMenu:a,presentDansPageCarriere:a,contenu:[{__typename:h,textes:"\u003Cp\u003EC’est long et fastidieux, mais le jeu en vaut la chandelle : faire certifier TUX nous a permis de nous doter d’une méthode formelle et reconnue pour développer des pratiques d’affaires plus responsables et plus équitables. C’est comme ça que nos bonnes intentions de départ ont pu être complétées par des objectifs précis et mesurables, des délais à respecter et des outils de suivi de nos progrès. Enfin, en nous imposant un audit externe, nos certifications nous contraignent à rendre des comptes -elles font de nous des ÉCOLEADERS crédibles.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003E“En tant que compagnie, quand on commence à remettre en cause nos manières de faire, on a vite l’impression de faire face à une montagne infranchissable. Ce qui est un peu paniquant quand on prend le virage de la responsabilité sociale, c’est aussi qu’on crée un genre de (très beau) monstre: il y a sans cesse de nouvelles politiques ou pratiques à questionner, à ajuster ou juste à supprimer. On peut facilement avoir le sentiment de se noyer ou pire, se décourager.”\u003C\u002Fp\u003E\n",quote:aj,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003ELes certifications B Corp et ÉCORESPONSABLE🅪 nous poussent à remodeler notre modèle d’affaires en :\u003C\u002Fp\u003E\n\u003Cp\u003E1. Plaçant le social et l’environnement au cœur de notre culture et de notre vision.\u003C\u002Fp\u003E\n\u003Cp\u003E2. Adoptant un modèle de gouvernance transparent, horizontal, diversifié et équitable.\u003C\u002Fp\u003E\n\u003Cp\u003E3. Démocratisant le changement organisationnel et les processus décisionnels, via nos comités Écoresponsable, J.E.D.I, Volontariat, Bien-être et Environnement. Ces équipes rassemblent des talents TUX de différents niveaux et horizons, et travaillent activement à bâtir notre entreprise.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003E“J’ai pu constater ce que devenir une entreprise certifiée B CORP et ÉCORESPONSABLE🅪 a changé pour nous. Nous n’étions pas encore certifié.e.s quand j’ai commencé à travailler chez TUX, ce qui m’a permis de voir l’évolution au fil des ans. C’est incroyable la manière dont nos certifications nous ont aidé.e.s à rassembler les membres de l’équipe autour d’une vision commune et à créer une culture d’entreprise unique. Elles ont renforcé notre soif de changements et nous ont donné les moyens de structurer notre démarche. Étant moi-même très concernée par la question de la justice climatique, être capable de faire une différence sur mon lieu de travail me rend optimiste pour l’avenir.”\u003C\u002Fp\u003E\n",quote:"Sandra",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:I,texteLigne1:D,texteLigne2:D},{__typename:q,paragrapheSpecial:"« TUX n’est pas vraiment le genre de compagnie à reculer devant les défis. »"},{__typename:h,textes:"\u003Cp\u003ENous sommes une compagnie créative: nos talents font notre force. Alors forcément, nous avons toujours pris à cœur de faire de leurs besoins et leur épanouissement notre priorité. Aujourd’hui, grâce à nos certifications, nous mettons en place des processus et des politiques qui formalisent cette philosophie, et la poussent un cran plus loin. Jour après jour, nous accompagnons le développement de leurs compétences dans un environnement bienveillant, conscient, équitable et sain grâce à :\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003EDes formations coordonnées par l’équipe J.E.D.I., qui sensibilisent nos talents à différents enjeux sociaux.\u003C\u002Fli\u003E\n\u003Cli\u003EUn système de protection des lanceur.euse.s d’alerte, qui permet à chacun.e de dénoncer toute forme de harcèlement ou de malversation dans l’entreprise, sans inquiétude.\u003C\u002Fli\u003E\n\u003Cli\u003EUne plateforme de santé en ligne, Dialogue, qui fournit un soutien médical à tous nos talents ainsi qu’à leur famille.\u003C\u002Fli\u003E\n\u003Cli\u003EDu temps pour prendre part à du bénévolat -tous nos talents ont droit, chaque année, à 20 heures rémunérées à mettre à disposition d’organismes communautaires ou caritatifs, dont TUX Karma.\u003C\u002Fli\u003E\n\u003Cli\u003EUn programme de bien-être qui s’étend sur toute l’année et comprend un boot camp, des sorties en vélo, des cours de méditation et des 5 à 7 hebdomadaires.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:I,texteLigne1:D,texteLigne2:D},{__typename:q,paragrapheSpecial:"…pour ne citer que quelques exemples!"},{__typename:h,textes:"\u003Cp\u003E“J’ai choisi TUX pour sa détermination à faire des affaires différemment. M’étant impliquée dans le comité J.E.D.I dès le premier jour, j’ai vu les progrès réalisés par nos équipes, qu’il s’agisse d’ajuster nos politiques internes ou d’influencer nos mandats clients. Ce n’est certes pas un long fleuve tranquille, mais TUX n’est pas vraiment le genre de compagnie à reculer devant les défis.”\u003C\u002Fp\u003E\n",quote:ae,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EDécouvrez notre charte ECORESPONSABLE🅪\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:"Télécharger",lienVersFichier:{mediaItemUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002F1_Charte-TUX_2020_SIGNEE.pdf"}},{__typename:h,textes:"\u003Cp\u003EPour en savoir plus sur notre score d’impact BCORP\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:"https:\u002F\u002Fwww.bcorporation.net\u002Fen-us\u002Ffind-a-b-corp\u002Fcompany\u002Ftux",texteBouton:"Score BCORP",lienVersFichier:a},{__typename:F,image:{sourceUrl:jL,altText:"Logo eco responsable",mediaType:j,title:"Logo Eco 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terrain de jeu pour nos expertises diversifiées",slug:"collaboration",article:{tags:[{tag:jM}],hashtags:[{hashtag:"COLLABORATION"},{hashtag:"INNOVATION"}],imagePrincipale:{sourceUrl:jN,altText:i,mediaType:j,title:"playground",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fplayground-1000x679.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fplayground-768x522.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fplayground-1536x1043.jpg 1536w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fplayground-20x14.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fplayground.jpg 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1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fcollab_carre-300x300.jpg 300w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fcollab_carre-768x768.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fcollab_carre-20x20.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fcollab_carre.jpg 1080w",mediaItemUrl:jS,mediaDetails:{file:"2022\u002F08\u002Fcollab_carre.jpg",height:g,width:g,sizes:[{file:"collab_carre-1000x1000.jpg",fileSize:185159,height:f,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fcollab_carre-1000x1000.jpg",width:f},{file:"collab_carre-300x300.jpg",fileSize:26817,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fcollab_carre-300x300.jpg",width:c},{file:"collab_carre-768x768.jpg",fileSize:121375,height:e,mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fcollab_carre-768x768.jpg",width:e},{file:"collab_carre-20x20.jpg",fileSize:962,height:d,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fcollab_carre-20x20.jpg",width:d}]}},textePrincipal:"Comment nous combinons des expertises diversifiées pour créer des plateformes de marque innovantes pour nos clients.",enleverDeLaHome:a,presentDansLeMenu:a,presentDansPageCarriere:a,contenu:[{__typename:h,textes:"\u003Cp\u003ESimon Chénier Gauvreau, VP Création\u003C\u002Fp\u003E\n",quote:bO,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EUne recherche rapide sur le site Web de n’importe quelle agence permet de découvrir l’utilisation répétée du mot « collaboration », mais il existe peu de mentions, ou même aucune, à propos des complexités et des difficultés réelles de la collaboration. C’est peut-être parce que la plupart des gens ne collaborent pas vraiment. Puisque j’ai de l’expérience avec une agence d’un grand groupe, et en tant que vice-président, Création chez TUX, je reconnais qu’il existe différentes approches concernant la collaboration.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:I,texteLigne1:N,texteLigne2:N},{__typename:q,paragrapheSpecial:"L’innovation par la collaboration synchrone"},{__typename:h,textes:"\u003Cp\u003ECe qui nous intéresse chez TUX, c’est la collaboration synchrone, où un groupe d’experts se réunissent pour déterminer un problème et contribuer à la première étape d’un processus organique et défini en équipe, tout en s’appuyant sur des réévaluations périodiques de pistes solides pour parvenir à une solution. Plutôt que de suivre un processus descendant prédéterminé, nous laissons le défi influencer la manière dont le travail passe d’un groupe d’experts à un autre. Notre objectif est d’obtenir un résultat, et non seulement d’accomplir une tâche.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EComme le souligne Charlène, notre directrice de création, Design : « Ce type de collaboration nous permet de trouver des solutions plus profondes et plus significatives qui semblent souvent nouvelles parce qu’elles relient deux idées ou techniques étrangères issues de différents groupes d’experts. Par exemple, pour créer une plateforme de marque disruptive pour un nouveau client natif du numérique, une solution peut consister à systématiser l’ensemble de l’identité de marque et à la générer à partir de données pour créer une marque dynamique saisissante dont le rendu est déterminé quotidiennement par l’activité des consommateurs sur sa plateforme. En permettant dès le départ aux directeurs artistiques de résoudre les problèmes de manière synchrone avec les codeurs et les producteurs créatifs, nous favorisons l’émergence d’une telle magie. Pour mettre les choses en perspective, la démarche attendue normalement est de confier à un designer graphique la conception d’un logo et de le transmettre à un directeur artistique pour qu’il déploie une plateforme de marque. Le résultat que vous obtenez avec ce processus conventionnel est généralement loin d’être magique. »\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EEt le plus surprenant dans tout ça? Je me suis rendu compte que la collaboration n’est pas naturelle. C’est probablement la raison pour laquelle, dans les grandes entreprises, on trouve généralement des types de collaboration linéaires, avec peu d’interactions, où les collègues se concentrent sur leurs tâches individuelles, et où le travail est simplement transmis de manière séquentielle, comme une série d’envois latéraux de courriels. Le travail qui en résulte peut être acceptable, mais je vous parie qu’il ne surprendra personne.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EPour se dissocier du travail en silo, votre entreprise doit reconnaître la valeur de la collaboration synchrone et s’engager à la pratiquer. Pour amener un groupe diversifié de penseurs et de créateurs à partager un processus, il faut de la patience et des compétences générales.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:I,texteLigne1:N,texteLigne2:N},{__typename:q,paragrapheSpecial:"S’engager à offrir plus de pouvoir d’expertise croisée"},{__typename:h,textes:"\u003Cp\u003EIl est facile pour les petits studios de proposer une collaboration synchrone, car elle se produit de manière organique à petite échelle (pensez à quelques personnes qui travaillent régulièrement ensemble sur des projets). Mais si vous avez de grandes ambitions pour votre projet, si vous voulez innover ou perturber une catégorie, vous avez besoin de la puissance synchrone d’une plus grande équipe disposant de multiples expertises. L’indépendance de TUX (\u003Ca href=\"about:blank\"\u003Elire notre article Proudly Indie\u003C\u002Fa\u003E) nous permet d’aller au-delà de l’offre cloisonnée des grandes agences traditionnelles et d’investir dans des pratiques de collaboration synchrone. Qu’il s’agisse de l’implication active de la direction dans le suivi ou l’optimisation de notre processus de collaboration, de la gestion quotidienne des connaissances et des expériences par les directeurs de création spécialisés, de la \u003Cem\u003Ecuisine TUX \u003C\u002Fem\u003E(un outil de collaboration unifié en temps réel pour le partage des processus et des données entre tous les groupes d’experts) ou de l’investissement dans des rallyes d’idées interdisciplinaires appelés \u003Cem\u003EBlitzes for each project\u003C\u002Fem\u003E (Blitzes pour chaque projet\u003Cem\u003E)\u003C\u002Fem\u003E, notre entreprise s’investit réellement pour maintenir des normes élevées de collaboration et en tirer le meilleur parti pour nos clients.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:I,texteLigne1:N,texteLigne2:N},{__typename:q,paragrapheSpecial:"Des experts aux juniors, un parcours d’altruisme"},{__typename:h,textes:"\u003Cp\u003EEn tant qu’êtres humains, nous avons tendance à choisir la voie la plus facile. Combien de fois ai-je dit ou entendu : « Je vais le faire moi-même, ce sera plus rapide »? En tant que vice-président, Création, l’un de mes rôles consiste à encourager l’altruisme créatif. Lorsque des experts de différents domaines travaillent ensemble au sein d’un processus, il arrive que les talents seniors évoluent vers une nouvelle expertise avec de nouvelles règles et, par conséquent, leurs outils habituels ne fonctionnent plus, et ils finissent par se sentir comme des juniors. Cette lutte égoïste empêche souvent les gens de vouloir collaborer. Une fois que vous les aidez à reconnaître cette posture situationnelle, ils concentrent leur perspective impartiale de « junior » sur le problème, qu’ils abordent avec des réflexes très différents de ceux des experts traditionnels. D’après mon expérience, c’est en créant des relations grâce à la collaboration synchrone entre divers experts que vous débloquez la possibilité de générer un travail innovant.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EIl y aurait probablement quelque chose à rajouter sur les effets que ce type de pensée pourrait avoir sur le monde si nous nous ouvrions davantage aux autres et étions moins individualistes dans nos démarches. Mais ce sera le sujet d’un autre article.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a}]}};cd.node={title:"Polo Red",slug:"polo-red",uri:"\u002Ffr\u002Fprojets\u002Fdetail\u002Fpolo-red\u002F",categories:{edges:[{node:{id:A,name:B}},{node:{id:C,name:z}},{node:{id:K,name:L}}]},projet:{imagePrincipale:{sourceUrl:ce,altText:i,mediaType:j,title:"01-hero-polored",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002F01-hero-polored-1000x1000.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002F01-hero-polored-300x300.jpg 300w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002F01-hero-polored-768x768.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002F01-hero-polored-1536x1536.jpg 1536w, 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Notre campagne, \"Sneakers Reimagined\", célèbre un esprit intrépide et une imagination débordante. En utilisant la CGI associée à la capture d'actions en direct, nous avons construit une narration visuelle qui reliait la chaussure aux détails du maillot de bain.",projetArchive:a,projetHidden:a,ligneTitre1:"Sneakers ",ligneTitre2:"Reimagined",ligneTitre3:a}};jh.node={title:"Ici on entreprend avec amour",slug:bT,article:{tags:[{tag:ji}],hashtags:[{hashtag:"LGBTQIA2+"},{hashtag:"LGBTBE"},{hashtag:"CGLCC"}],imagePrincipale:{sourceUrl:jj,altText:i,mediaType:j,title:"Love",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FLove-1-1000x673.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FLove-1-2000x1346.jpg 2000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FLove-1-768x517.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FLove-1-1536x1034.jpg 1536w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FLove-1-2048x1379.jpg 2048w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FLove-1-20x13.jpg 20w",mediaItemUrl:jj,mediaDetails:{file:"2022\u002F08\u002FLove-1.jpg",height:iV,width:iW,sizes:[{file:"Love-1-1000x673.jpg",fileSize:103272,height:iX,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FLove-1-1000x673.jpg",width:f},{file:"Love-1-2000x1346.jpg",fileSize:341475,height:iY,mimeType:b,name:ab,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FLove-1-2000x1346.jpg",width:Y},{file:"Love-1-300x300.jpg",fileSize:21721,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FLove-1-300x300.jpg",width:c},{file:"Love-1-768x517.jpg",fileSize:66712,height:iZ,mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FLove-1-768x517.jpg",width:e},{file:"Love-1-1536x1034.jpg",fileSize:214535,height:i_,mimeType:b,name:s,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FLove-1-1536x1034.jpg",width:p},{file:"Love-1-2048x1379.jpg",fileSize:358609,height:i$,mimeType:b,name:ac,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FLove-1-2048x1379.jpg",width:Z},{file:"Love-1-20x13.jpg",fileSize:bg,height:aH,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FLove-1-20x13.jpg",width:d}]}},isAnnouncement:a,customCta:a,vimeoId:a,vignette:{sourceUrl:jk,altText:i,mediaType:j,title:"love_carre",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Flove_carre-1000x1000.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Flove_carre-300x300.jpg 300w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Flove_carre-768x768.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Flove_carre-20x20.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Flove_carre.jpg 1080w",mediaItemUrl:jk,mediaDetails:{file:"2022\u002F08\u002Flove_carre.jpg",height:g,width:g,sizes:[{file:"love_carre-1000x1000.jpg",fileSize:143134,height:f,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Flove_carre-1000x1000.jpg",width:f},{file:"love_carre-300x300.jpg",fileSize:io,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Flove_carre-300x300.jpg",width:c},{file:"love_carre-768x768.jpg",fileSize:93752,height:e,mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Flove_carre-768x768.jpg",width:e},{file:"love_carre-20x20.jpg",fileSize:dg,height:d,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Flove_carre-20x20.jpg",width:d}]}},textePrincipal:"“Ça change quoi, concrètement, d’affirmer haut et fort que vos fondateurs et actionnaires majoritaires sont issus de la communauté LGBT?”. ",enleverDeLaHome:u,presentDansLeMenu:u,presentDansPageCarriere:a,contenu:[{__typename:h,textes:"\u003Cp\u003EOn s’y est peut-être habitué.e.s aujourd’hui, mais lorsque Dominic Tremblay et Ludwig Ciupka, dits Dom et Lud, ont lancé TUX, les concepts de “visibilité” ou de “leadership” LGBTQIA2+ étaient inexistants. Leur rêve à l’époque: voir éclore des modèles qui prouvent que s’afficher ouvertement LGBT et diriger une entreprise, c’est possible.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"“J’ai la chance d’occuper un poste qui me permet de faire une différence et de prendre position publiquement —en tant que chef d’entreprise, en tant qu’homme gai qui a épousé l’amour de sa vie et lancé une compagnie avec lui, en tant que père de famille homoparentale.” "},{__typename:h,textes:"\u003Cp\u003EConvaincus qu’une meilleure représentation de toutes les communautés marginalisées signifierait un monde du travail plus juste, donc une société plus équitable ; les co-fondateurs de TUX ont commencé par montrer l’exemple. “Je souhaite que les futures générations —à commencer par mes enfants, évoluent dans un monde plus bienveillant et accueillant de toutes les identités que celui dans lequel moi j’ai grandi”, explique Dom. “Aujourd’hui, j’ai la chance d’occuper un poste qui me permet de faire une différence et de prendre position publiquement —en tant que chef d’entreprise, en tant qu’homme gai qui a épousé l’amour de sa vie et lancé une compagnie avec lui, en tant que père de famille homoparentale… J’ai espoir que nos talents LGBTQ et, de façon plus générale, toutes les personnes issues de minorités, sentent qu’ielles ont autant leur place chez TUX que quelqu’un qui serait straight, valide, blanc, neurotypique et doté d’une maîtrise.”.\u003C\u002Fp\u003E\n\u003Cp\u003ELes bonnes intentions et les grands discours comptent, mais, chez TUX, on croit aussi au pouvoir de l’engagement formel et public. C’est la raison pour laquelle nous nous sommes rapproché.e.s de la Chambre de Commerce Gaie et Lesbienne du Canada (CGLCC) pour obtenir la certification LGBTBE —une façon de plus de briser les codes et de prouver que le monde des affaires appartient à tou.te.s.\u003Cbr \u002F\u003E\nAprès 12 ans sur le marché, nous avons pu observer combien cette diversité des profils renforce aussi bien notre créativité que notre culture, avec une communauté LGBTQIA2+ fortement représentée à tous les niveaux de la compagnie :\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003E1 talent sur 5 s’identifie comme tel\u003C\u002Fli\u003E\n\u003Cli\u003E60% de nos talents LGBTQIA2+ sont en position de séniorité, ou occupent un poste de direction, VP ou exécutif*\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E*Source: Enquête Nous Sommes TUX, 2021\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EEt on ne compte pas s’arrêter là. En matière d’équité et d’inclusion, on essaie d’aller toujours plus loin. Je le vois de mes yeux à chaque jour: travailler avec des talents qui appartiennent à différentes communautés impacte directement la richesse de notre travail. À ma propre échelle, je constate à quel point ça m’ouvre et me fait grandir”.\u003C\u002Fp\u003E\n",quote:"Pierre-André Vigneault, associé et vice-président exécutif",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003E“Tu ne peux pas ne pas le remarquer quand tu entres ici: venir travailler dans une tenue qui défie les standards binaires du genre, avec des cheveux naturels ou des tresses collées est perçu comme “normal” -au sens où c’est vu comme absolument valide et acceptable, plutôt que choquant ou inapproprié”, abonde Sarah, en charge de la responsabilité sociale chez TUX. “En tant qu’entreprise, nous travaillons activement et quotidiennement à nourrir une culture du “safe space”, c’est-à-dire d’un espace sécurisant. Ça demande du travail mais c’est possible -pourquoi n’est-ce pas déjà le cas partout?”\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"“Pour s’épanouir au travail, il faut pouvoir être pleinement soi-même. Aucune compagnie ne devrait nous inciter à mettre nos identités au placard.”"},{__typename:h,textes:"\u003Cp\u003ECette culture d’entreprise est intimement liée à l’histoire qui unit nos co-fondateurs, Lud et Dom. Quand, il y a 15 ans, ils font connaissance dans le cadre d’une collaboration sur un projet pro-bono, ni l’un ni l’autre ne s’attend à ce qui va suivre : un coup de foudre et une envie de tout bâtir ensemble. Depuis, Dom et Lud sont mariés, papas de deux enfants et d’un autre (grand) bébé, TUX. “Je vois mal comment on aurait pu partir notre compagnie sans assumer cette part là de notre histoire -ou alors on l’aurait payé en étant malheureux”, confie Lud. “Notre conviction de départ est simple : pour s’épanouir au travail, il faut pouvoir être pleinement soi-même. Aucune compagnie ne devrait nous inciter à mettre nos identités au placard.”\u003C\u002Fp\u003E\n\u003Cp\u003ETrès vite, cette soif de liberté dépasse le couple et son identité pour venir nourrir le modèle d’affaires de TUX. Alors que ni Dom ni Lud ne provient d’agence de publicité, le premier ayant fait ses armes chez ING puis L’Oréal, et le second ayant amorcé sa carrière comme photographe de mode; ils imaginent TUX sans idée préconçue. Une approche déterminante pour le développement de l’entreprise, qui passe de “partenaire créatif” à “compagnie créative” au fur et à mesure que la vision de Dom et Lud se précise. “C’est à cette vision affranchie des carcans traditionnels que j’ai adhéré en quittant l’agence dans laquelle je travaillais à l’époque pour rejoindre TUX”, affirme Pierre-André, dit P-A, troisième associé et vice-président exécutif.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"“Ça peut avoir l’air anodin, mais ce côté “born out of love” influence aujourd’hui tout ce qu’on fait et comment on le fait.”"},{__typename:h,textes:"\u003Cp\u003E“Quand j’ai fait la connaissance de Dom et Lud, je me souviens avoir eu le sentiment de rencontrer deux gars clairement talentueux, mais surtout, deux vrais bons humains inspirants, là l’un pour l’autre, et soucieux du bien-être des gens qui les entourent. Je voyais du vrai “care”. C’est rare et précieux. J’ai senti qu’ensemble on pourrait créer l’environnement de travail du futur, un lieu où on est à notre meilleur parce qu’on a tou.t.es “le back” les un.e.s des autres. Ça peut avoir l’air anodin, mais ce côté “born out of love” influence aujourd’hui tout ce qu’on fait et comment on le fait. Ça m’a guidé dans ma manière de bâtir et diriger l’équipe de stratégie, puis maintenant TUX dans son ensemble. Oui, on est une entreprise, oui, on fait des affaires et on veut être rentables. Mais la question qu’on se pose le matin au réveil n’est pas : “comment faire plus de cash, comment croître plus rapidement?”. On se demande plutôt “est-ce qu’on prend soin de nos équipes comme il faut?”, et plus largement, “comment est-ce qu’on peut utiliser TUX pour prendre soin du monde autour de nous ?”\u003C\u002Fp\u003E\n",quote:"Pierre-André ",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EC’est d’ailleurs dans l’idée de ne pas se laisser enfermer dans le moule d’une agence traditionnelle que, en 2020, Dom, Lud et P-A décident de quitter le centre-ville pour installer nos nouveaux bureaux sur la Plaza St-Hubert, à même un immeuble dans lequel TUX a depuis ouvert sa buvette, Brouillon, et accueille un studio suffisamment grand pour y organiser des séances photos, bien sûr, mais aussi des évènements. Depuis les appels à projets de la fondation TUX Karma jusqu’à des expositions ouvertes au grand public —la première était consacrée à Jason Cantoro, en passant par des projections de courts-métrages organisées par notre collectif JEDI ; nos bureaux sont à l’image de la compagnie : hybrides. De la même manière, une carrière chez nous est elle aussi malléable, perméable au changement en fonction de ce chacun.e aime et souhaite accomplir.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"“Voir les gens trouver leur X parce que ta compagnie est suffisamment souple pour le leur permettre, (…) c’est le rêve de tout.e entrepreneur.e.”"},{__typename:h,textes:"\u003Cp\u003E“Les talents issus de grandes agences connaissent souvent des parcours très codifiés —qu’il s’agisse de leur rôle, de leur autonomie, de la possibilité d’exprimer leur personnalité au travail ou même de la structure décisionnelle.” précise Lud. “Notre but est de leur permettre de grandir organiquement, en leur laissant toute la liberté de se projeter dans des rôles plus ouverts, définis en fonction de ce qui leur tient vraiment à cœur. Quand leur projet est clair, on en discute, on voit si c’est possible et, si oui, on essaie de mettre en place leur vision. Plusieurs personnes ont d’ailleurs fait des “moves” latéraux chez nous: elles avaient le goût de tenter autre chose, de s’épanouir ailleurs sans quitter TUX. Parfois, elles réalisent qu’elles étaient plus heureuses dans leur précédent poste et y reviennent avec la satisfaction d’avoir essayé. Il arrive aussi que le “gap” entre ce qui a été imaginé et la vraie vie soit énorme. Mais, à l’inverse quand le “move” fonctionne, c’est beau ! Voir les gens trouver leur X parce que ta compagnie est suffisamment souple pour le leur permettre ; c’est le rêve de tout.e entrepreneur.e.”\u003C\u002Fp\u003E\n\u003Cp\u003ECe souci de rester à l’écoute des talents et de leurs désirs se retrouve jusque dans la stratégie de croissance de TUX, puisque celle-ci repose fortement sur leur implication dans le développement de l’entreprise.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003E“On développe TUX avec nos talents. En étant transparents sur la santé de TUX —on fait le point sur les chiffres une fois par mois ; en les impliquant et en leur donnant l’espace qu’ielles souhaitent prendre. On veut partir une fondation ? On les consulte sur les sujets qu’ielles souhaiteraient voir abordés. On veut aller plus loin dans nos engagements responsables ? On les laisse prendre les rênes des comités Ecoresponsable, Justice Équité Diversité Inclusion, Bénévolat et Environnement. Au final, ça permet de faire de TUX une entreprise qui grandit de manière organique, portée par tou.te.s, avec le cœur.”\u003C\u002Fp\u003E\n",quote:"Dom",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"“Après Montréal, quel meilleur endroit que la Californie, l’état du progressisme américain, pour réaliser la vision de TUX?”"},{__typename:h,textes:"\u003Cp\u003EC’est peut-être ce souffle “rooted in love” qui nous définit le mieux. Il nous donne l’élan dont nous avons besoin pour parvenir à entraîner l’industrie dans un virage nécessaire -celui où l’impact social et environnemental compte plus que la création de profits, où nos retombées bénéficient à toute la société : aussi bien à nos partenaires d’affaires qu’aux communautés vulnérables et à la planète. Est-ce que c’est ce qui a fait germer l’idée d’ouvrir notre deuxième bureau à Los Angeles ? Probablement –“après Montréal, quel meilleur endroit que la Californie, l’état du progressisme américain, pour réaliser la vision de TUX ?” s’interroge Lud, le sourire aux lèvres.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a}]}};jC.node={title:"Nous sommes fièrement “indie”",slug:bU,article:{tags:[{tag:"ARTICLE"}],hashtags:[{hashtag:"indépendant"}],imagePrincipale:{sourceUrl:jD,altText:i,mediaType:j,title:"TUX_PROUDLY_INDIE_0139 copy",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FTUX_PROUDLY_INDIE_0139-copy-777x1000.jpg 777w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FTUX_PROUDLY_INDIE_0139-copy-768x988.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FTUX_PROUDLY_INDIE_0139-copy-1193x1536.jpg 1193w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FTUX_PROUDLY_INDIE_0139-copy-16x20.jpg 16w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FTUX_PROUDLY_INDIE_0139-copy.jpg 1317w",mediaItemUrl:jD,mediaDetails:{file:"2022\u002F08\u002FTUX_PROUDLY_INDIE_0139-copy.jpg",height:1695,width:1317,sizes:[{file:"TUX_PROUDLY_INDIE_0139-copy-777x1000.jpg",fileSize:95123,height:f,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FTUX_PROUDLY_INDIE_0139-copy-777x1000.jpg",width:"777"},{file:"TUX_PROUDLY_INDIE_0139-copy-300x300.jpg",fileSize:18539,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FTUX_PROUDLY_INDIE_0139-copy-300x300.jpg",width:c},{file:"TUX_PROUDLY_INDIE_0139-copy-768x988.jpg",fileSize:93156,height:"988",mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FTUX_PROUDLY_INDIE_0139-copy-768x988.jpg",width:e},{file:"TUX_PROUDLY_INDIE_0139-copy-1193x1536.jpg",fileSize:186382,height:p,mimeType:b,name:s,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FTUX_PROUDLY_INDIE_0139-copy-1193x1536.jpg",width:"1193"},{file:"TUX_PROUDLY_INDIE_0139-copy-16x20.jpg",fileSize:ax,height:d,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FTUX_PROUDLY_INDIE_0139-copy-16x20.jpg",width:bA}]}},isAnnouncement:a,customCta:a,vimeoId:a,vignette:{sourceUrl:jE,altText:i,mediaType:j,title:"INDIE_CARRE",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FINDIE_CARRE-1000x1000.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FINDIE_CARRE-300x300.jpg 300w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FINDIE_CARRE-768x768.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FINDIE_CARRE-20x20.jpg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FINDIE_CARRE.jpg 1080w",mediaItemUrl:jE,mediaDetails:{file:"2022\u002F08\u002FINDIE_CARRE.jpg",height:g,width:g,sizes:[{file:"INDIE_CARRE-1000x1000.jpg",fileSize:102521,height:f,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FINDIE_CARRE-1000x1000.jpg",width:f},{file:"INDIE_CARRE-300x300.jpg",fileSize:14777,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FINDIE_CARRE-300x300.jpg",width:c},{file:"INDIE_CARRE-768x768.jpg",fileSize:65936,height:e,mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FINDIE_CARRE-768x768.jpg",width:e},{file:"INDIE_CARRE-20x20.jpg",fileSize:893,height:d,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002FINDIE_CARRE-20x20.jpg",width:d}]}},textePrincipal:"Rester indépendant en tant qu’entreprise est non négociable pour nous. Cela nous permet de fonctionner en définissant nos propres critères de réussite plutôt que de nous les faire imposer. Et pour nous, le succès a toujours été de favoriser une culture de la créativité, du bien-être et des valeurs progressistes; ce à quoi le monde corporatif a tendance à être allergique.",enleverDeLaHome:u,presentDansLeMenu:a,presentDansPageCarriere:a,contenu:[{__typename:h,textes:"\u003Cp\u003EStacy Gagnidze, stratège senior\u003Cbr \u002F\u003E\nPierre-André Vigneault, associé & vice president exécutif\u003C\u002Fp\u003E\n",quote:bO,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003E« L’idée avec \u003Cstrong\u003ETUX\u003C\u002Fstrong\u003E n’a jamais été de faire croître l’entreprise à tout prix pour revendre et passer à autre chose. Pour nous, il a toujours été question de construire une vision alternative de ce que le “travail” pourrait être pour nos talents – résolument quelque chose de plus libérateur et positif. »\u003C\u002Fp\u003E\n",quote:"Pierre-André",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EChez TUX, chaque personne fait profiter l’entreprise de son éventail de compétences. Certains passent du temps à expérimenter créativement, d’autres sont des magiciens Excel, mais tous ont le temps de se concentrer sur ce qu’ils savent faire de mieux. On accorde beaucoup d’importance à s’allouer suffisamment d’espace mental pour nous permettre d’approfondir, de nous concentrer et d’aller au fond des choses (d’une manière saine) pour créer des projets qui nous rendent autant fiers.ères du travail accompli que du processus pour y arriver.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003E« Nous avons appris à nos dépens ce qui se passe lorsque nous réunissons des talents dans une pièce, mais que nous ne leur laissons pas suffisamment de temps pour explorer, requestionner, recommencer. Nous planifions les projets avec une grande considération des besoins de nos talents On voit les bienfaits sur la qualité du travail et de leur bien-être. »\u003C\u002Fp\u003E\n",quote:"Frédérique, Directrice des opérations",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"TUX ne se définit pas comme une entreprise où l’on se réalise en solitaire. On réalise notre meilleur travail lorsqu’on collabore en groupe, lorsqu’on y met tous du nôtre. \r\n"},{__typename:h,textes:"\u003Cp\u003E« Si vous regardiez notre organigramme, vous remarqueriez qu’il est assez plat. C’est parce qu’on souhaite que TUX soit un lieu qui encourage la collaboration plutôt que la compétition, et le leadership de tous plutôt que celui d’un groupe de privilégiés.ées. On ne laisse aucune place à l’égo, ni à l’ambiance toxique hiérarchique. »\u003C\u002Fp\u003E\n",quote:"Peggy, VP Culture & Talents",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"On aime bien notre yoga sur l’heure du dîner, mais le bien-être est beaucoup plus profond pour nous."},{__typename:h,textes:"\u003Cp\u003EIl s’agit de se doter d’une structure pour avoir une meilleure conscience des sentiments personnels de nos talents, de leurs pensées, et de toutes les choses intangibles qui ont tendance à être négligées, mais qui importent le plus. Nous organisons de nombreuses assemblées générales, nous mettons en place des comités et nous réalisons des sondages afin que les décisions soient prises en tenant compte de nombreuses perspectives.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003E« Nous avons instauré la \u003Ca href=\"https:\u002F\u002Ffolio.tux.work\u002Farticles\u002F90-jours-pour-passer-a-la-semaine-de-quatre-jours\u002F\" target=\"_blank\" rel=\"noopener\"\u003Esemaine de travail de 4 jours\u003C\u002Fa\u003E parce que dans notre domaine, les frontières sont toujours floues. Votre identité personnelle et la façon dont vous occupez votre temps représentent votre inspiration, c’est ce qui alimente votre productivité – il est donc tout à fait réaliste pour nous de faire plus de place au repos actif, car un court week-end ne suffit simplement plus. »\u003C\u002Fp\u003E\n",quote:"Pierre-André, Associé et VP exécutif",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003E« Nous étudions actuellement la question des congés sabbatiques. Nous avons réalisé que nous voulions donner plus de flexibilité aux gens pour qu’ils puissent s’intéresser à des choses qui les fascinent et à des projets qui les passionnent. Nous sommes en train de créer notre modèle de congé sabbatique avec la participation de tous les employés de TUX – littéralement tout le monde! Nous avons présenté l’idée lors d’assemblées générales et recueilli des commentaires par le biais de sondages. De cette façon, nous pouvons créer quelque chose de viable et d’intéressant pour chacun d’entre nous. »\u003C\u002Fp\u003E\n",quote:"Dominic, Cofondateur et PDG",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003ELe résultat? Des talents plutôt heureux! Nous sommes fiers de constater que nos actions portent leurs fruits avec un Indice de bonheur moyen de 84 % en 2022! 🙂\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Mettons les choses au clair. Perpétuer des idées dépassées et toxiques ou encourager la consommation inutile dans le cadre de notre travail nous donne un petit sentiment de dégoût. Et nous voulons travailler avec des gens qui partagent ce sentiment, qu’il s’agisse de nos talents ou de nos clients."},{__typename:h,textes:"\u003Cp\u003EEn tenant compte des besoins des clients, des consommateurs et des actionnaires, mais aussi des talents, des fournisseurs, des communautés locales et de la planète, nous repensons le design, la stratégie de marque et la communication afin de générer des retombées économiques, sociales et environnementales plus significatives pour tous.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003E« Il y a beaucoup de gens chez TUX qui ne considèrent pas notre métier comme acquis. Ils se soucient de l’éthique des marques. Ils se soucient de la pollution. De la protection des données personnelles. Et c’est formidable! Nous avons besoin de cet engagement ça pour aider les entreprises à être plus responsables. »\u003C\u002Fp\u003E\n",quote:"Stacy, Stratège sénior",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Notre mission est d'exercer une influence positive sur la société en rendant la créativité plus responsable. "},{__typename:h,textes:"\u003Cp\u003EAu fil des années, nous avons créé de plus en plus d’occasions de travailler d’une manière qui nous offre la possibilité d’avoir un impact positif. Nous avons recruté davantage de clients qui partagent nos valeurs et nos attitudes progressistes. Nous avons investi dans des comités internes dédiés à la défense de certaines causes, notamment avec nos équipes \u003Ca href=\"https:\u002F\u002Ffolio.tux.work\u002Farticles\u002Fdid-you-say-j-e-d-i\u002F\" target=\"_blank\" rel=\"noopener\"\u003EJEDI\u003C\u002Fa\u003E, Bénévolat et Bien-être personnel. Nous avons même créé une fondation, \u003Ca href=\"https:\u002F\u002Ffolio.tux.work\u002Farticles\u002Ftux-karma-une-fondation-pour-mettre-nos-profits-a-profit\u002F\" target=\"_blank\" rel=\"noopener\"\u003ETUX Karma\u003C\u002Fa\u003E, afin de pousser à faire encore plus de bien.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003E« En tant que professionnels de la création, nos compétences en storytelling jouent un rôle influent dans la société, pour le meilleur et pour le pire. L’une des façons les plus efficaces d’utiliser ces compétences est de les orienter vers des initiatives qui ont pour objectif de faire rayonner les histoires des parties prenantes de la communauté et de refléter leurs préoccupations. »\u003C\u002Fp\u003E\n",quote:"Lochlan, Artiste numérique",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a}]}};jT.node={title:"Changer l’entreprise pour changer le monde, Ép. 1",slug:"changer-lentreprise-pour-changer-le-monde-ep-1",article:{tags:[{tag:jU}],hashtags:[{hashtag:"mission"}],imagePrincipale:{sourceUrl:jV,altText:"TUX rencontre mission",mediaType:j,title:jW,srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-45-1000x679.jpeg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-45-768x522.jpeg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-45-1536x1043.jpeg 1536w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-45-20x14.jpeg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-45.jpeg 1920w",mediaItemUrl:jV,mediaDetails:{file:"2022\u002F10\u002FMicrosoftTeams-image-45.jpeg",height:jO,width:r,sizes:[{file:"MicrosoftTeams-image-45-1000x679.jpeg",fileSize:131434,height:jP,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-45-1000x679.jpeg",width:f},{file:"MicrosoftTeams-image-45-300x300.jpeg",fileSize:13238,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-45-300x300.jpeg",width:c},{file:"MicrosoftTeams-image-45-768x522.jpeg",fileSize:69200,height:jQ,mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-45-768x522.jpeg",width:e},{file:"MicrosoftTeams-image-45-1536x1043.jpeg",fileSize:357670,height:jR,mimeType:b,name:s,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-45-1536x1043.jpeg",width:p},{file:"MicrosoftTeams-image-45-20x14.jpeg",fileSize:br,height:bM,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-45-20x14.jpeg",width:d}]}},isAnnouncement:a,customCta:a,vimeoId:a,vignette:{sourceUrl:jX,altText:"TUX Rencontre mission",mediaType:j,title:jW,srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-47-1000x1000.jpeg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-47-300x300.jpeg 300w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-47-768x768.jpeg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-47-20x20.jpeg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-47.jpeg 1080w",mediaItemUrl:jX,mediaDetails:{file:"2022\u002F10\u002FMicrosoftTeams-image-47.jpeg",height:g,width:g,sizes:[{file:"MicrosoftTeams-image-47-1000x1000.jpeg",fileSize:225229,height:f,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-47-1000x1000.jpeg",width:f},{file:"MicrosoftTeams-image-47-300x300.jpeg",fileSize:13864,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-47-300x300.jpeg",width:c},{file:"MicrosoftTeams-image-47-768x768.jpeg",fileSize:128090,height:e,mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-47-768x768.jpeg",width:e},{file:"MicrosoftTeams-image-47-20x20.jpeg",fileSize:dA,height:d,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-47-20x20.jpeg",width:d}]}},textePrincipal:"Parce que la croissance économique ne peut plus être l’unique priorité des professionnel.le.s de la créativité, dans le premier article de cette série, Sarah Patier, Lead Engagements Responsables, nous raconte comment TUX a revu sa mission, et finalement sa manière de faire des affaires.",enleverDeLaHome:u,presentDansLeMenu:u,presentDansPageCarriere:a,contenu:[{__typename:h,textes:"\u003Cp\u003EDepuis les dix dernières années, le monde a changé, et très vite. Pensons aux 99 %, à #metoo, aux marches pour le climat, aux soulèvements qui ont suivi les décès de George Floyd et Joyce Echaquan, ou aux événements qui sont survenus lors de la vague #AsianHate pendant la pandémie… Si le monde évolue si rapidement, c’est sans aucun doute parce que la question des injustices systémiques devient un peu plus grand public lors de chaque nouveau mouvement social.\u003C\u002Fp\u003E\n\u003Cp\u003ECependant, cette accélération n’est pas seulement le fait d’individus, seuls ou constitués en ONG, partis politiques ou organismes communautaires. Un autre groupe a -enfin- massivement embarqué dans le train du progrès social et environnemental : les entreprises. C’est ce que nous disent les 4 000 d’entre elles certifiées B-Corp à travers le monde; celles qui ont décidé de se constituer en coopératives ou de se lancer dans l’économie sociale et solidaire. C’est aussi ce dont témoignent les récentes lois qui, au Canada, en France et ailleurs, s’emploient à appliquer le statut de ‘‘société à mission’’, inspiré des Benefit Corporations américaines. C’est enfin le signal que nous a envoyé Yvon Chouinard, lorsqu’il a annoncé avoir transféré l’essentiel de ses parts de Patagonia – donc des profits – à des structures consacrées à la protection de l’environnement.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"L’évolution que connaît TUX depuis plusieurs années est à l’image de ces transformations de fond. Notre compagnie a vu le jour en 2012 : comment pourrions-nous appartenir à la génération Alpha et vivre déconnecté.e.s des changements de paradigme en cours?  "},{__typename:h,textes:"\u003Cp\u003ESi les professionnel.le.s de notre industrie sont privilégié.e.s à de nombreux égards (salaires, avantages sociaux…), iels ne s’en trouvent pas moins ébranlé.e.s par les évolutions en cours – c’est le constat quasi quotidien que je fais dans mon métier. Ici aussi, la crise climatique angoisse et paralyse; le racisme systémique, le patriarcat, les écarts de richesse et l’homophobie révoltent, tandis que le rôle à jouer pour faire sa part déclenche des remises en question. Je n’apprendrai à personne que les ‘‘bullshit jobs’’ ou les emplois ‘‘qui font partie du problème’’ attirent de moins en moins de candidat.e.s. À notre époque révolutionnaire correspond une révolution des attentes envers les entreprises : dans notre secteur aussi, les talents s’attendent à ce que les compagnies soient à la hauteur des enjeux de notre temps.\u003Cbr \u002F\u003E\nC’est exactement ce que nous travaillons à mettre en place chez TUX, depuis presque cinq ans maintenant. Nos certifications B-Corp et ÉCOResponsableMC ne représentent que la pointe émergée de l’iceberg. Sous ce dernier, ce sont nos comités ÉcoResponsable, JEDI, Vert et Bénévolat qui, soutenus par la haute direction, s’assurent que nos politiques et pratiques s’améliorent à longueur d’année.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"À notre époque révolutionnaire correspond une révolution des attentes envers les entreprises : dans notre secteur aussi, les talents s’attendent à ce que les compagnies soient à la hauteur des enjeux de notre temps."},{__typename:h,textes:"\u003Cp\u003EC’est exactement ce que nous travaillons à mettre en place chez TUX, depuis presque cinq ans maintenant. Nos certifications B-Corp et ÉCOResponsableMC ne représentent que la pointe émergée de l’iceberg. Sous ce dernier, ce sont nos comités ÉcoResponsable, JEDI, Vert et Bénévolat qui, soutenus par la haute direction, s’assurent que nos politiques et pratiques s’améliorent à longueur d’année.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Au-delà des étiquettes et des prises de position publiques, il est nécessaire d’accomplir des changements structurels, qui touchent au fonctionnement même de l’entreprise. "},{__typename:F,image:{sourceUrl:jY,altText:"TUX Bureau",mediaType:j,title:"TUX-Culture-Mission-Bureau",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-46-1-1000x1000.jpeg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-46-1-300x300.jpeg 300w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-46-1-768x768.jpeg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-46-1-20x20.jpeg 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-46-1.jpeg 1080w",mediaItemUrl:jY,mediaDetails:{file:"2022\u002F10\u002FMicrosoftTeams-image-46-1.jpeg",height:g,width:g,sizes:[{file:"MicrosoftTeams-image-46-1-1000x1000.jpeg",fileSize:100633,height:f,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-46-1-1000x1000.jpeg",width:f},{file:"MicrosoftTeams-image-46-1-300x300.jpeg",fileSize:15553,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-46-1-300x300.jpeg",width:c},{file:"MicrosoftTeams-image-46-1-768x768.jpeg",fileSize:66517,height:e,mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-46-1-768x768.jpeg",width:e},{file:"MicrosoftTeams-image-46-1-20x20.jpeg",fileSize:ag,height:d,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F10\u002FMicrosoftTeams-image-46-1-20x20.jpeg",width:d}]}}},{__typename:h,textes:"\u003Cp\u003ETout au long de l’année, nous mettons en application le fameux changement de paradigme que B-Corp appelle de ses vœux : ‘‘\u003Cem\u003Emake business work for everyone\u003C\u002Fem\u003E’’, que l’on pourrait traduire par ‘‘\u003Cem\u003Epour que les affaires profitent à tou.te.s\u003C\u002Fem\u003E’’. Par exemple…:\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003E…quand TUX instaure des pratiques inclusives inspirées des Petits Comités. Ces rencontres annuelles en non-mixité permettent aux talents issus de communautés marginalisées et sous-représentées de partager leur vécu au travail en toute confiance et éclairent le comité JEDI sur les choses à améliorer;\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003E…quand nous décidons d’assurer à nos équipes un meilleur équilibre travail\u002Fvie personnelle grâce à la semaine de 4 jours;\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003E…quand nous finançons une formation de six mois sur la carboneutralité aux membres du Comité Vert pour leur permettre de guider notre transition écologique;\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003E…ou quand nous nous fixons comme objectif de mettre en place, d’ici 2023, un plan d’équité salariale pour les pigistes racisé.e.s et LGBTQIA2+ avec lesquel.le.s nous travaillons\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003EAu fil des années et avec les progrès réalisés, nous avons constaté que notre mission elle-même avait changé. TUX ne se contente plus d’assurer aux marques de la créativité et du succès :\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Désormais, notre mission va plus loin pour tenter d’exercer une influence positive sur la société, en rendant la créativité plus solidaire de celles et ceux qui l’entourent.  "},{__typename:h,textes:"\u003Cp\u003ETrop longtemps, la solidarité est restée associée au domaine de la bienfaisance et du communautaire. Ce que les partisan.e.s du développement durable prônent depuis plusieurs décennies se révèle pourtant chaque jour un peu plus vrai, un peu plus urgent : le monde des affaires a le devoir de soutenir activement les collectivités locales et de prendre soin de la planète.\u003C\u002Fp\u003E\n\u003Cp\u003EChez TUX, passer de la parole aux actes s’est traduit par l’application d’un des principes clés de la responsabilité socio-environnementale des entreprises : écouter à part égale non seulement les besoins des clients et des actionnaires, mais aussi ceux des talents, des fournisseur.euse.s, des pigistes, des communautés marginalisées autour de nous et de la planète. Pour, ensuite, intégrer le fruit de cette écoute à nos processus de travail, nos produits et services, afin que ceux-ci deviennent toujours plus responsables.\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cp\u003ECette approche a un impact pour tous les métiers présents chez TUX, puisque c’est grâce à elle que… :\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003E…les stratèges transforment un brief de communication en occasion d’ouvrir une conversation sur la responsabilité sociale chez nos clients. C’est ce que fait actuellement l’équipe en charge de repositionner les pharmacies Brunet, explorant ainsi les possibilités d’approfondir l’implication de l’enseigne au sein de ses communautés\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003E…les équipes de création assurent une meilleure représentation de communautés marginalisées historiquement exclues des communications de certaines industries, alors même que ces populations comptent parmi leur clientèle. Avec notre client \u003Ca href=\"https:\u002F\u002Ftux.co\u002Ffr\u002Fprojets\u002Fdetail\u002Faltitude-sports\u002F\"\u003EAltitude Sport\u003C\u002Fa\u003E, par exemple, nous avons pris le parti d’être plus fidèles à la réalité – non, la randonnée pédestre et les sports de plein air en général ne sont pas uniquement pratiqués par des personnes blanches\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003E…l’équipe de production réfléchit à une rémunération des artistes-influenceurs qui prenne en compte les discriminations systémiques et leurs répercussions sur la valeur de leur travail. Dans ce cas tout particulièrement, c’est même grâce à deux artistes qui ont eu le courage de contester nos grilles tarifaires que nous avons pu progresser – et nous les en remercions;\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003E…les équipes de gouvernance valident régulièrement de nouvelles pratiques et politiques plus progressistes.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"L’objectif d’une créativité « plus solidaire » est donc d’adopter une approche du design, de l’image de marque et des communications qui génère un plus grand impact économique, social et environnemental pour tou.te.s. "},{__typename:h,textes:"\u003Cp\u003EEst-ce à dire que nous avons déjà réussi cette transition? Ou que nous sommes irréprochables? Non, évidemment. Même si nous avons amorcé notre travail de déconstruction et de transformation; la route sera encore longue.\u003C\u002Fp\u003E\n\u003Cp\u003EOutre le fait qu’un certain nombre de pratiques ‘‘historiques’’ de nos métiers reste à revoir; nous ne nous montrerons jamais aussi rapides que les changements éthiques de notre siècle. De choses considérées hier comme acceptables sont devenues, en quelques années seulement, unanimement perçues comme inadmissibles -et c’est tant mieux. À nous de trouver la meilleure manière de continuer à s’adapter sans céder à la panique ni se retrouver tétanisé.e.s par ce qu’on pourrait faire ou pas, dire ou taire.\u003C\u002Fp\u003E\n\u003Cp\u003EC’est toute une culture organisationnelle qui est à inventer -on s’y attèle.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a}]}};jZ.node={title:"Déployer, mesurer, optimiser: pourquoi faire de l’identité itérative?",slug:"adaptive-brand-platforms",article:{tags:[{tag:jF}],hashtags:[{hashtag:"data"},{hashtag:"identité"}],imagePrincipale:{sourceUrl:j_,altText:i,mediaType:j,title:"adapte_large",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fadapte_large-1000x874.png 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fadapte_large-768x672.png 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fadapte_large-1536x1343.png 1536w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fadapte_large-20x17.png 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fadapte_large.png 1920w",mediaItemUrl:j_,mediaDetails:{file:"2022\u002F08\u002Fadapte_large.png",height:1679,width:r,sizes:[{file:"adapte_large-1000x874.png",fileSize:170629,height:"874",mimeType:o,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fadapte_large-1000x874.png",width:f},{file:"adapte_large-300x300.png",fileSize:64626,height:c,mimeType:o,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fadapte_large-300x300.png",width:c},{file:"adapte_large-768x672.png",fileSize:26730,height:id,mimeType:o,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fadapte_large-768x672.png",width:e},{file:"adapte_large-1536x1343.png",fileSize:60923,height:"1343",mimeType:o,name:s,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fadapte_large-1536x1343.png",width:p},{file:"adapte_large-20x17.png",fileSize:296,height:M,mimeType:o,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fadapte_large-20x17.png",width:d}]}},isAnnouncement:a,customCta:a,vimeoId:a,vignette:{sourceUrl:j$,altText:i,mediaType:j,title:"identité-itérative",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fidentité-itérative-1000x1000.png 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fidentité-itérative-300x300.png 300w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fidentité-itérative-768x768.png 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fidentité-itérative-20x20.png 20w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fidentité-itérative.png 1080w",mediaItemUrl:j$,mediaDetails:{file:"2022\u002F08\u002Fidentité-itérative.png",height:g,width:g,sizes:[{file:"identité-itérative-1000x1000.png",fileSize:179993,height:f,mimeType:o,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fidentité-itérative-1000x1000.png",width:f},{file:"identité-itérative-300x300.png",fileSize:12758,height:c,mimeType:o,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fidentité-itérative-300x300.png",width:c},{file:"identité-itérative-768x768.png",fileSize:15986,height:e,mimeType:o,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fidentité-itérative-768x768.png",width:e},{file:"identité-itérative-20x20.png",fileSize:316,height:d,mimeType:o,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fidentité-itérative-20x20.png",width:d}]}},textePrincipal:"La façon dont nous donnons aux marques un avantage concurrentiel grâce à des plateformes itératives connectées aux consommateurs via les médias numériques.",enleverDeLaHome:u,presentDansLeMenu:u,presentDansPageCarriere:a,contenu:[{__typename:h,textes:"\u003Cp\u003ELes initiatives de marketing n’ont jamais été aussi importantes pour les entreprises. De l’identité de marque aux campagnes créatives, la croissance dans la sphère numérique en constante évolution nécessite une approche tactique, créative et stratégique pour se frayer un chemin à travers tout ce brouhaha. Il faut de l’agilité, de la perspicacité et des renseignements fondés sur des données pour nous adapter et être aussi réactifs que les marques les plus prospères qui connaissent la croissance la plus rapide de la planète.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EAprès vingt ans de carrière à la tête d’équipes et de budgets marketing pour de multiples marques de produits de consommation, je comprends la nécessité d’un modèle d’agence marketing plus agile et plus efficace. D’après mon expérience, les agences partenaires sont trop petites ou spécialisées pour fournir une expertise neutre de haute qualité et des solutions clés en main mesurées par les résultats, ou alors elles sont trop grandes, lentes ou peu rentables pour fournir le service réactif et réfléchi dont les marques ont besoin pour prospérer.\u003C\u002Fp\u003E\n",quote:"Dominic Tremblay, Co-fondateur et président",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003ESans une stratégie holistique de mise sur le marché, même les agences d’image de marque les plus réputées ne font que tâtonner. Chez TUX, nous pensons qu’une approche globale est l’élément clé pour vous offrir un avantage concurrentiel. Les trois piliers décrits ci-dessous constituent le fondement même de notre approche.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Nous élaborons les systèmes de communication à points de contact multiples nécessaires à la réussite des marques."},{__typename:h,textes:"\u003Cp\u003EIl s’agit de tests et d’analyses en temps réel, réalisés à l’interne pour chaque point de contact décisionnel, et pour chaque étape du processus. En analysant l’ensemble de l’écosystème marketing à travers de multiples points de contact, nous exploitons les données des clients afin de pouvoir réagir rapidement, ce qui vous permet de conserver votre avantage concurrentiel et d’assurer la croissance de votre entreprise à long terme.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003ELa différence gagnante consiste à comprendre le « pourquoi » du début à la fin. C’est ainsi que nous créons des liens significatifs avec vos consommateurs, que nous développons la fidélité à la marque, que nous maintenons son intégrité et que nous favorisons une croissance exponentielle. Tout se résume à la mise en œuvre des connaissances issues du comportement des consommateurs. Notre approche holistique pour exploiter les données provenant du public cible de votre marque ne représente pas seulement la méthode la plus efficace, elle est aussi de loin la plus efficiente.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Nous disposons des compétences de production à l’interne pour contrôler le processus, atteindre une agilité maximale et proposer des innovations."},{__typename:h,textes:"\u003Cp\u003ENotre production interne nous offre une plus grande souplesse lorsqu’il s’agit de donner vie à des idées. Nous maîtrisons notre métier, ce qui amplifie notre capacité à explorer et à innover. Par conséquent, nous nous adaptons à la complexité et sommes capables d’analyser et de développer des écosystèmes marketing complets. Et comme nous sommes indépendants des canaux, nous sommes également en mesure de donner des conseils objectifs sur les meilleurs moyens d’agir, ce qui signifie qu’il n’y a pas de préjugés ni de « solutions toutes faites ».\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003ENous avons toujours pensé que les marques devaient avoir de l’espace pour évoluer. Les méthodes numériques d’aujourd’hui permettent de recueillir les commentaires des consommateurs en temps réel. C’est pourquoi nous appliquons notre expertise des médias à l’ensemble du processus créatif afin de valider les choix et d’optimiser les plateformes pour obtenir un véritable impact.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003ELes commentaires des consommateurs en temps réel ne représentent pas notre seul avantage. Nous avons toujours une longueur d’avance. Notre équipe créative est composée de spécialistes qui élaborent une stratégie complète, analysée sous tous ses angles, afin de garantir un avenir prometteur pour chaque projet.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Nous tirons parti de la stratégie des médias payants pour optimiser l’efficacité du système de marketing de votre marque."},{__typename:h,textes:"\u003Cp\u003ENotre travail ne s’arrête pas à la présentation de votre stratégie : nous nous occupons également du plan d’action de mise en marché. Tout d’abord, grâce à l’utilisation de médias numériques payants, nous lançons notre hypothèse de marque sur le marché. Ensuite, nous continuons à optimiser la plateforme – cela comprend la création, le message, l’interface utilisateur du site Web, les ajustements par rapport à  l’audience, etc. – en utilisant le retour d’information en temps réel de nos placements et les interactions avec les consommateurs tout au long du parcours que nous avons créé.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EAlors que nous nous tournons vers un présent en mutation rapide et un avenir incertain, il est plus clair que jamais que l’agilité représente le pouvoir. Et le style ne fait pas de mal non plus.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a}]}};ka.node={title:"Tout se joue dans la manière dont les idées sont réalisées",slug:"lapproche-de-production-interne-de-tux",article:{tags:[{tag:jM}],hashtags:[{hashtag:z},{hashtag:"Agilité"}],imagePrincipale:{sourceUrl:kb,altText:i,mediaType:j,title:"folio.tux.work-59400282622799576",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffolio.tux_.work-59400282622799576-867x1000.jpg 867w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffolio.tux_.work-59400282622799576-768x886.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffolio.tux_.work-59400282622799576-1332x1536.jpg 1332w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffolio.tux_.work-59400282622799576-17x20.jpg 17w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffolio.tux_.work-59400282622799576.jpg 1390w",mediaItemUrl:kb,mediaDetails:{file:"2022\u002F08\u002Ffolio.tux_.work-59400282622799576.jpg",height:1603,width:kc,sizes:[{file:"folio.tux_.work-59400282622799576-867x1000.jpg",fileSize:123119,height:f,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffolio.tux_.work-59400282622799576-867x1000.jpg",width:"867"},{file:"folio.tux_.work-59400282622799576-300x300.jpg",fileSize:20150,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffolio.tux_.work-59400282622799576-300x300.jpg",width:c},{file:"folio.tux_.work-59400282622799576-768x886.jpg",fileSize:101357,height:"886",mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffolio.tux_.work-59400282622799576-768x886.jpg",width:e},{file:"folio.tux_.work-59400282622799576-1332x1536.jpg",fileSize:235229,height:p,mimeType:b,name:s,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffolio.tux_.work-59400282622799576-1332x1536.jpg",width:"1332"},{file:"folio.tux_.work-59400282622799576-17x20.jpg",fileSize:aP,height:d,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Ffolio.tux_.work-59400282622799576-17x20.jpg",width:M}]}},isAnnouncement:a,customCta:a,vimeoId:a,vignette:a,textePrincipal:"Selon nous, les spécialistes auront une durée de vie limitée dans notre secteur. En effet, le secteur évolue et les barrières entre les agences et les maisons de production s’estompent, engendrant un besoin accru d’agilité et de responsabilisation.",enleverDeLaHome:u,presentDansLeMenu:a,presentDansPageCarriere:a,contenu:[{__typename:h,textes:"\u003Cp\u003ENous sommes fiers de dire que nous sommes en avance dans cette transition. Notre capacité de production et de postproduction à l’interne est une caractéristique unique qui nous distingue de la plupart des autres agences du secteur. Nous avons vraiment le pouvoir et les ressources nécessaires pour réaliser toutes les idées que nous imaginons. Pour les clients de notre agence, cela signifie un guichet unique offrant un meilleur contrôle et un meilleur rapport qualité-prix.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:I,texteLigne1:D,texteLigne2:D},{__typename:q,paragrapheSpecial:"La qualité avant tout"},{__typename:h,textes:"\u003Cp\u003ELa compétitivité se résume à la qualité. Nous savons qu’avec la technologie, la qualité du contenu est en hausse. C’est pourquoi nous ne tournons jamais les coins ronds et ne donnons jamais le contrôle à une équipe extérieure à TUX. Le fait de tout garder à l’interne nous donne non seulement plus de contrôle à chaque étape, mais aussi un meilleur processus de reddition de comptes.\u003C\u002Fp\u003E\n\u003Cp\u003ENotre expérience et nos conversations avec les clients et les talents créatifs nous ont appris que les agences traditionnelles ont tendance à proposer des idées géniales qui ratent la cible, sont trop dispendieuses ou même impossibles à réaliser. C’est parce que la plupart des agences ne comprennent pas la nécessité d’être en mesure de s’adapter rapidement. Même si elles ont des producteurs à l’interne, elles délèguent souvent la production à des fournisseurs externes. Cette perte de contrôle et cette rupture dans les communications ne conviennent pas au rythme rapide de notre secteur d’activité.\u003C\u002Fp\u003E\n\u003Cp\u003ETUX fait tout à l’interne, et les producteurs sont mobilisés dès le premier jour, ce qui nous assure que nous concrétisons nos idées. Il n’y a rien de pire que d’avoir une idée et de la vendre à un client… pour ensuite devoir revenir en arrière et lui dire que ce n’est pas possible. C’est pour cette raison que nous ne le faisons jamais!\u003C\u002Fp\u003E\n\u003Cp\u003EAprès tout, la qualité ne se limite pas au produit final livré. C’est la qualité du processus, les attentes du client et le produit qui viennent créer une expérience complète.\u003C\u002Fp\u003E\n\u003Cp\u003EPensez-y. Si tout est exactement pareil entre les agences, alors nous devenons une marchandise, et la seule chose qui nous différencie est le prix. Or, une expérience plus riche – plus profonde – a plus de valeur. Notre objectif est de créer cette expérience, de créer une valeur ajoutée.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:I,texteLigne1:D,texteLigne2:D},{__typename:q,paragrapheSpecial:"Le contexte élargi"},{__typename:h,textes:"\u003Cp\u003EAlors, comment faire pour que notre processus soit distinct et que l’expérience soit tout aussi fluide que mémorable? Tout est une question de commodités, d’équipe et d’expérience!\u003C\u002Fp\u003E\n\u003Cul\u003E\n\u003Cli\u003ENous disposons d’un studio à l’interne de 4 000 pi2 et d’équipements de postproduction, notamment pour le son, l’image de synthèse, l’étalonnage des couleurs et la composition. En somme, tout est créé et édité sous le toit de TUX. Nous n’envoyons rien à l’externe pour l’édition.\u003C\u002Fli\u003E\n\u003Cli\u003ENous disposons d’une équipe dévouée de producteurs et de coordinateurs de production, d’un directeur de la création pour la vidéo et les images de synthèse, de réalisateurs de films, d’artistes 3D, d’artistes hors-ligne, et plus encore!\u003C\u002Fli\u003E\n\u003Cli\u003ENos producteurs cumulent des décennies d’expérience et de relations avec les meilleurs du secteur. Si nous ne pouvons pas le faire ou l’imaginer, il est possible que l’idée ne soit simplement pas réalisable. Oui : nous sommes vraiment confiants!\u003C\u002Fli\u003E\n\u003Cli\u003EFaites vos bagages – nous partons en voyage! Nous sommes en mesure de produire n’importe où entre Montréal et Los Angeles; et nous le ferons!\u003C\u002Fli\u003E\n\u003Cli\u003ENous sommes capables de travailler avec tous les types de médias et de respecter tous les types de budgets. Nous nous occupons de tout, du contenu des réseaux sociaux aux campagnes d’un million de dollars qui ferment les rues de Soho.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Nous avons travaillé d’arrache-pied pour nous assurer de trouver des solutions qui répondent aux besoins de nos clients. L’un des plus grands changements a été d’être à la fine pointe du contrôle du processus, du premier jour jusqu’à la livraison. En gardant tout à l’interne, nous pouvons être plus agiles et nous adapter aux besoins de nos clients."}]}};kd.node={title:"Le comité JEDI est notre façon de construire le monde que nous voulons voir demain.",slug:"justice-equity-diversity-and-inclusion",article:{tags:[{tag:jU}],hashtags:[{hashtag:"Justice"},{hashtag:"Équité"},{hashtag:"Diversité"},{hashtag:"Inclusion"}],imagePrincipale:{sourceUrl:ke,altText:i,mediaType:j,title:"jedi",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fjedi-894x1000.jpg 894w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fjedi-768x859.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fjedi-1374x1536.jpg 1374w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fjedi-18x20.jpg 18w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fjedi.jpg 1390w",mediaItemUrl:ke,mediaDetails:{file:"2022\u002F08\u002Fjedi.jpg",height:1554,width:kc,sizes:[{file:"jedi-894x1000.jpg",fileSize:151221,height:f,mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fjedi-894x1000.jpg",width:"894"},{file:"jedi-300x300.jpg",fileSize:21866,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fjedi-300x300.jpg",width:c},{file:"jedi-768x859.jpg",fileSize:115388,height:"859",mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fjedi-768x859.jpg",width:e},{file:"jedi-1374x1536.jpg",fileSize:312898,height:p,mimeType:b,name:s,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fjedi-1374x1536.jpg",width:"1374"},{file:"jedi-18x20.jpg",fileSize:998,height:d,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F08\u002Fjedi-18x20.jpg",width:ai}]}},isAnnouncement:a,customCta:a,vimeoId:a,vignette:a,textePrincipal:"Au cours des trois dernières années, nous nous sommes sérieusement engagé.e.s à repenser notre manière de faire des affaires, afin que celles-ci profitent davantage à l’ensemble de la société. Une de nos initiatives clés pour y parvenir : notre comité Justice Équité Diversité Inclusion —dit JEDI. Nous avons demandé à nos huit membres de réfléchir à leurs efforts et expériences au fil des ans. Voici Cristo, Charlotte, Marie-Laurence, Sarah, Stacy, Rafik et Reatchy :) ",enleverDeLaHome:u,presentDansLeMenu:a,presentDansPageCarriere:u,contenu:[{__typename:q,paragrapheSpecial:"C’est quoi, le comité JEDI? "},{__typename:h,textes:"\u003Cp\u003EBeaucoup d’entreprises contribuent à créer de l’injustice : ça peut être de façon interne, en raison de leur culture organisationnelle; ou de façon externe, par leurs produits et services. Depuis si longtemps, une grande partie du “monde des affaires” vit dans une bulle et est complétement déconnectée de la société qui l’entoure! C’est pourquoi avoir un comité JEDI est important — pour faire éclater cette bulle. C’est même pour ça que je me suis joint au comité.\u003C\u002Fp\u003E\n\u003Cp\u003ENotre rêve (mon rêve!) est de construire une entreprise qui soit redevable à la communauté. Ça implique d’avoir une direction engagée à créer de vrais changements ainsi qu’une équipe prête à déconstruire ses préjugés et à remettre en question des habitudes nuisibles -mais malheureusement bien installées.\u003C\u002Fp\u003E\n",quote:af,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Le comité JEDI, c’est notre façon de construire aujourd’hui une micro-version du monde auquel on aspire pour demain."},{__typename:h,textes:"\u003Cp\u003EEn un mot, le comité JEDI, c’est notre façon de construire aujourd’hui une micro-version du monde auquel on aspire pour demain. Un monde diversifié, sans préjugés et juste, où chacun.e se sent à sa place.\u003C\u002Fp\u003E\n",quote:aJ,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:I,texteLigne1:D,texteLigne2:D},{__typename:q,paragrapheSpecial:"Et pourquoi c’est important dans votre industrie? "},{__typename:h,textes:"\u003Cp\u003EC’est facile d’oublier la nature politique du design et des communications. Les entreprises créatives comme la nôtre créent de l’image et génèrent des profits. Et si ce n’est pas fait de manière responsable, on risque de perpétuer des idées et des préjugés dommageables qui marginalisent encore plus les communautés vulnérables. Notre travail consiste à représenter les gens; mais souvent, notre vision des gens est limitée parce que notre industrie manque de représentation diversifiée.\u003C\u002Fp\u003E\n",quote:ak,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Il est évident que notre industrie n'est pas un reflet fidèle de la société qu’elle est censée représenter."},{__typename:h,textes:"\u003Cp\u003ELe problème c’est que la population hétéro, blanche et cis est vraiment surreprésentée dans notre industrie : celle-ci est blanche à 86 %, alors que les personnes blanches ne représentent « que » 66 % de la population de Montréal*. Et seulement 10 % de l’industrie est de la communauté LGBTQIA2+! Il est évident que notre industrie n’est pas un reflet fidèle de la société qu’elle est censée représenter.\u003C\u002Fp\u003E\n\u003Cp\u003E*Source : A2C\u003C\u002Fp\u003E\n",quote:ae,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Après le meurtre de George Floyd, comme de nombreuses autres personnes et entreprises, on a commencé à prendre beaucoup plus au sérieux notre contribution à la perpétuation de la domination blanche et du racisme systémique. "},{__typename:I,texteLigne1:D,texteLigne2:D},{__typename:q,paragrapheSpecial:"Comment a-t-il vu le jour? "},{__typename:h,textes:"\u003Cp\u003EAprès le meurtre de George Floyd, comme beaucoup d’autres personnes et entreprises, on a commencé à prendre beaucoup plus au sérieux notre contribution au maintien de la domination blanche et du racisme systémique. Le comité a commencé comme une conversation organique sur Teams, puis s’est formalisé après six mois, avec le feu vert de la direction.\u003C\u002Fp\u003E\n",quote:ae,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EPlusieurs personnes qui travaillent chez TUX sont aussi militantes, donc on avait déjà organisé des initiatives ici et là, mais après l’été 2020, on a commencé à agir à l’échelle de l’entreprise, pour encourager une prise de responsabilité et un changement structurel.le.s. Ça passait par le fait de récolter des données concrètes sur notre gestion de la compagnie, les identités qui y sont représentées, sur ce que ressentent les gens qui travaillent ici, et sur les façons dont notre travail perpétue ou déconstruit les préjugés.\u003C\u002Fp\u003E\n",quote:aK,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Dans une société où les minorités n'ont majoritairement pas leur mot à dire, on veut générer une nouvelle dynamique.  "},{__typename:I,texteLigne1:D,texteLigne2:D},{__typename:q,paragrapheSpecial:"Comment est-ce que l’équipe est structurée? "},{__typename:h,textes:"\u003Cp\u003EDans une société où les minorités n’ont majoritairement pas leur mot à dire, on veut générer une nouvelle dynamique. Notre comité s’assure que 80 % des membres soient issu.e.s de communautés marginalisées. Ça ne veut évidemment (et heureusement!) pas dire qu’on demande un test d’ADN ou toute autre preuve d’identité! On fonctionne sur la confiance. Notre objectif est de cultiver un espace sécurisant et bienveillant pour que les gens puissent parler librement et ouvertement de leurs expériences vécues, sans jugement ni justification.\u003C\u002Fp\u003E\n",quote:aj,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EQuand on a imaginé cette structure, on n’était pas certain.e.s qu’elle serait acceptée à 100 % par les groupes non minoritaires. Elle aurait pu être vue comme étant « excluante ». C’est délicat à mettre en place, notamment quand des personnes non marginalisées et pleines de bonnes intentions veulent sincèrement devenir des allié.e.s. Mais il est nécessaire de garantir un espace à celles et ceux qui n’en ont beaucoup dans la vie de tous les jours.\u003C\u002Fp\u003E\n\u003Cp\u003EEn fin de compte, une des choses les plus percutantes que le comité m’a enseignée, c’est que quand deux personnes ont vraiment la justice à cœur, elles peuvent aborder n’importe quel sujet ensemble, tant qu’elles ont confiance l’une en l’autre. Si tu sais que je suis de bonne foi et que je sais que tu l’es aussi, aucune conversation n’est impossible.\u003C\u002Fp\u003E\n",quote:af,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"La vérité c’est que tout le monde contribue à l’effort. Si on veut réellement changer, à un niveau structurel, on doit tou.te.s s’attaquer à ces enjeux, de façon collective —la direction comme les talents de TUX. "},{__typename:h,textes:"\u003Cp\u003EJuste pour préciser : on ne parle ici que de l’équipe JEDI qui est un peu la locomotive du mouvement, mais la vérité c’est que tout le monde contribue à l’effort. Si on veut réellement changer, à un niveau structurel, on doit tou.te.s s’attaquer à ces enjeux, de façon collective — la direction comme les talents de TUX. Sinon, le comité ne ferait que se parler à lui-même ou s’indigner tout seul dans son coin.\u003C\u002Fp\u003E\n",quote:aK,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:I,texteLigne1:N,texteLigne2:N},{__typename:q,paragrapheSpecial:"Quelles sont vos plus grandes réussites? "},{__typename:h,textes:"\u003Cp\u003ETout ce que nous avons fait! Même quand on n’a pas atterri exactement là où on voulait, on a quand même énormément appris en cours de route.\u003C\u002Fp\u003E\n\u003Cp\u003ENotre Enquête annuelle « Nous sommes TUX » est un de nos meilleurs coups. Ce sondage nous permet de mesurer notre diversité, statistiques à l’appui, et d’évaluer dans quelle mesure on est représentatif.ive.s de la société. C’est assez révélateur. Beaucoup d’entreprises choisissent de ne pas collecter de statistiques sur l’identité parce qu’elles croient que les préjugés\u002Fle racisme systémique « n’existent pas dans les entreprises contemporaines » —une attitude qui est, en réalité, très dommageable. Quand les compagnies n’ont pas de données sur la représentation à l’interne, elles n’ont pas les moyens de savoir où elles doivent s’améliorer.\u003C\u002Fp\u003E\n",quote:ae,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003E\u003Cspan class=\"TextRun SCXW125147701 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"none\"\u003E\u003Cspan class=\"NormalTextRun SCXW125147701 BCX0\"\u003ENotre comité et nos talents sont très fiers d’une autre initiative : celle qu’on appelle nos « Petits comités ». L’objectif de ces tables rondes annuelles lancées en 2021 est de créer des espaces sécurisants et non mixtes, pendant lesquels les groupes marginalisés ont la possibilité de s’exprimer sur la culture de TUX —est-elle inclusive de leurs besoins? Ou doit-elle encore progresser? Par exemple, pendant une table ronde consacrée aux personnes neurodivergentes, les talents atteints de TDAH, de dyslexie, etc. peuvent discuter de leurs expériences et leurs besoins spécifiques.  \u003C\u002Fspan\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E\n",quote:aJ,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"On aime bien utiliser des contenus culturels pour aborder des sujets JEDI parce qu'ils parlent au cœur des gens, et pas seulement à leur tête.  "},{__typename:h,textes:"\u003Cp\u003EOn a aussi commencé à mettre en place des formations. On a collaboré avec des organisations extraordinaires comme le \u003Ca href=\"https:\u002F\u002Fclubsexu.com\u002F\" target=\"_blank\" rel=\"noopener\"\u003EClub Sexu\u003C\u002Fa\u003E (leur formation sur l’écriture inclusive est géniale); la \u003Ca href=\"https:\u002F\u002Fwww.cdpdj.qc.ca\u002Ffr\" target=\"_blank\" rel=\"noopener\"\u003ECommission des droits de la personne et des droits de la jeunesse\u003C\u002Fa\u003E, pour une formation sur les Premières Nations du Québec qui fait vraiment réfléchir. \u003Ca href=\"https:\u002F\u002Fmontrealenaction.com\u002F\" target=\"_blank\" rel=\"noopener\"\u003EMontréal en action\u003C\u002Fa\u003E a aussi animé pour nous un atelier sur le racisme systémique que vivent les Noir.e.s au Canada. (Merci Balarama!)\u003C\u002Fp\u003E\n",quote:ak,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EOn essaie de combiner ce type de formations avec des événements décontractés et amusants. Il y a tellement de manières différentes d’apprendre. Pendant la semaine de la Pride 2021 par exemple, la librairie féministe \u003Ca href=\"https:\u002F\u002Flibrairieleuguelionne.com\u002Fen\u002F\" target=\"_blank\" rel=\"noopener\"\u003EL’Euguélionne\u003C\u002Fa\u003E, située dans le Village de Montréal, est venue animer une lecture\u002Fdiscussion autour de la bd culte Fun Home, de Alison Bechdel. En 2022, pour la Journée internationale des droits des femmes, on a organisé une projection de courts métrages, dans notre studio, qui montraient une variété d’expériences vécues par des femmes du monde entier.\u003C\u002Fp\u003E\n",quote:aK,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EPour le Mois de l’histoire des Noir.e.s, on a collaboré avec Céline et Manu, les chef.fe cuisinier.ère chez \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Fbrouillonmtl\u002F?hl=en\" target=\"_blank\" rel=\"noopener\"\u003EBrouillon\u003C\u002Fa\u003E, notre buvette, que je recommande fortement en passant; les deux s’identifient comme Afrodescendant.e.s. Céline et Manu ont organisé un cours de cuisine juste pour les talents de TUX, avec des recettes inspirées des cuisines afro-caribéennes. Notre but était de célébrer les cultures noires, mais aussi la joie qui en émane. On a également partagé une liste de recommandations de livres et de films pour conscientiser les gens sur le racisme et la discrimination auxquels les communautés noires sont confrontées. On aime bien utiliser des contenus culturels pour aborder des sujets JEDI parce qu’ils parlent au cœur des gens, et pas seulement à leur tête.\u003C\u002Fp\u003E\n",quote:aj,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EOn a aussi apporté d’importants changements structurels à la compagnie au cours des deux dernières années. Je parle de changements concernant nos politiques, comme quand on a décidé d’inclure systématiquement une déclaration JEDI dans nos offres d’emploi, ou d’allouer un budget au comité afin de couvrir les heures utilisées et les initiatives mises en place.\u003C\u002Fp\u003E\n",quote:af,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EVraiment, c’est un « succès » chaque fois que quelqu’un nous dit à quel point ielle est heureux.se\u002Ffier.ère\u002Freconnaissant.e de travailler dans une compagnie où il y a une culture progressiste. Personnellement, c’est ce qui me motive à continuer.\u003C\u002Fp\u003E\n",quote:aL,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Mettre en place un comité JEDI implique nécessairement des situations inconfortables et des égos blessés.  "},{__typename:I,texteLigne1:D,texteLigne2:D},{__typename:q,paragrapheSpecial:"Quels sont les plus grands défis? "},{__typename:h,textes:"\u003Cp\u003EC’est une bonne question. Commençons par ce qui n’est PAS un défi — l’équipe elle-même. Ce sont des êtres humains extraordinaires. Je me sens plus en sécurité avec ce groupe qu’avec certain.e.s de mes ami.e.s — je sais, c’est assez bizarre à dire. On est dans la même équipe : même si on vient de mondes différents et qu’on connaît des réalités différentes, on fait de notre mieux pour se comprendre.\u003C\u002Fp\u003E\n",quote:aj,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EC’est vrai. Le comité JEDI est le seul endroit où vous n’entendrez jamais quelqu’un dire : « Si je peux me faire l’avocat du diable… ».\u003C\u002Fp\u003E\n",quote:ae,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EAussitôt qu’on essaie de briser le statu quo, et, en fait, aussitôt qu’on forme un comité JEDI, on va devoir se pencher sur des choses qui étaient autrefois considérées comme la norme —des comportements, des mots, des pratiques; mais qui aujourd’hui ne sont plus acceptables. Mettre en place un comité JEDI implique nécessairement des situations inconfortables et des égos blessés, parce que personne ne veut être l’individu dans la salle vu comme « raciste\u002Fsexiste\u002Fclassiste\u002Fcapacitiste\u002Fgrossophobe\u002Fhomophobe\u002Fislamophobe (et j’en passe!) ». À l’inverse, les membres de l’équipe JEDI n’ont pas plus envie d’être les personnes devant rappeler à l’ordre un ou une collègue, ni d’être vu.e.s comme « la police du politiquement correct ». Je crois que pour créer un milieu d’apprentissage sain, il faut entretenir une culture de travail où faire des erreurs fait partie de la vie. Au cours des cinq dernières années, les normes sociales ont changé si rapidement (« il était temps! » comme le dit Lizzo). S’adapter à ces changements prend du temps, il faut en être conscient.e.\u003C\u002Fp\u003E\n",quote:aL,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EOui! La patience est essentielle. Surtout dans une industrie bâtie sur la rapidité, où tout le monde a des horaires très chargés et maintenant condensés dans des semaines de travail de quatre jours!\u003C\u002Fp\u003E\n",quote:aJ,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Ce qui compte, c’est de s’assurer qu’on comprend pourquoi quelque chose peut causer un préjudice, et comment on peut le changer. "},{__typename:h,textes:"\u003Cp\u003EOn ne croit pas à la culture de l’effacement —ou « cancel culture ». Ce qui compte, c’est de s’assurer qu’on comprend pourquoi quelque chose peut causer un préjudice, et comment on peut y remédier. On avance tou.te.s ensemble, dans un long voyage d’apprentissage.\u003C\u002Fp\u003E\n",quote:af,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003ED’un point de vue plus pragmatique, je dirais que l’argent et le temps sont aussi des défis. Pour nos comptables, le comité JEDI, c’est des « heures non facturables »! On doit veiller à optimiser notre temps, tandis que la direction doit s’assurer que, quoi qu’il arrive, le temps dédié aux membres JEDI est préservé. C’est une danse constante.\u003C\u002Fp\u003E\n",quote:ak,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:I,texteLigne1:D,texteLigne2:D},{__typename:q,paragrapheSpecial:"Qu’est-ce que vous souhaitez accomplir pour 2022-2023? "},{__typename:h,textes:"\u003Cp\u003EOn a élaboré un plan solide, je crois! On va organiser six formations de sensibilisation développées par JEDI pour conscientiser les talents aux enjeux systémiques rencontrés par diverses communautés marginalisées sur notre lieu de travail. On proposera aussi des actions concrètes que TUX va prendre pour créer une culture plus inclusive. Ces formations ont été construites à partir des conclusions des Petits comités. On est très heureux.ses de les partager avec le reste de l’équipe.\u003C\u002Fp\u003E\n",quote:aL,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EOn travaille aussi sur un guide interne de la culture JEDI qui définira les règles de base et les principes clés des relations interpersonnelles chez TUX, afin d’agir en conscience et d’éviter les microagressions sur le lieu de travail. C’est un moyen de s’assurer que tout le monde soit au même diapason.\u003C\u002Fp\u003E\n",quote:aJ,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"On va effectuer une analyse sur l'équité salariale pour s’assurer que les talents marginalisé.e.s chez TUX sont rémunéré.e.s équitablement. "},{__typename:h,textes:"\u003Cp\u003EEn collaboration avec Mylène, qui s’occupe des RH et de l’expérience talents chez TUX, on va effectuer une analyse de l’équité salariale pour s’assurer que les talents marginalisé.e.s chez TUX sont rémunéré.e.s équitablement (en particulier les femmes, les PANDC et les talents LGBTQIA2+). Je suis très excitée de voir où ça nous mènera; c’est un grand pas en avant pour l’équité.\u003C\u002Fp\u003E\n",quote:aj,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EEnfin, on mènera une nouvelle enquête au sujet des « cycles hormonaux sur le lieu de travail », afin de mieux comprendre les difficultés auxquelles les femmes*, en raison de leurs cycles menstruels, sont confrontées dans leur travail. On va aussi chercher à identifier des solutions.\u003C\u002Fp\u003E\n\u003Cp\u003EEt, bien sûr, on continuera à mener nos enquêtes annuelles et nos Petits comités.\u003C\u002Fp\u003E\n",quote:aK,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EEn ce qui concerne ce qu’on va faire à l’externe, on commencera par développer un accord avec nos client.e.s centré sur JEDI, afin de leur présenter les principes JEDI dès le début de la collaboration et de poser ainsi les bases de relations saines. Il est essentiel pour nous d’avoir des client.e.s impliqué.e.s. Jusqu’ici, on a eu ces discussions de manière informelle, mais on veut être plus transparent.e.s en ce qui concerne nos attentes. Donc, une fois que cet accord sera prêt, ce sera presque un pacte que les deux côtés signeront.\u003C\u002Fp\u003E\n",quote:ae,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"On vise à rendre les castings plus diversifiés et inclusifs avec des objectifs, des politiques et des actions mesurables. On souhaite faire preuve d’une toujours plus grande diversité et équité dans le recrutement des mannequins, photographes, rédacteur.rice.s et autres créatif.ve.s.  "},{__typename:h,textes:"\u003Cp\u003EUn autre objectif très important pour l’année prochaine sera le casting. On souhaite que, grâce à la mise en place d’objectifs, de politiques et d’actions mesurables, le recrutement des mannequins, photographes, rédacteur.rice.s et autres créatif.ve.s fasse plus de place à la diversité, dans une plus grande équité. Comme vous pouvez l’imaginer, c’est très important compte tenu du nombre de productions qu’on réalise chaque année!\u003C\u002Fp\u003E\n",quote:ak,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EOn va aussi développer de nouveaux contenus TUX et des projets créatifs centrés sur le racisme systémique et les construits sociaux.\u003C\u002Fp\u003E\n\u003Cp\u003EL’objectif est de terminer tout ça d’ici 2023, mais je ne serais pas surpris que certaines choses soient reportées! Les réformes JEDI ont toujours tendance à prendre plus de temps que prévu.\u003C\u002Fp\u003E\n",quote:af,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:I,texteLigne1:D,texteLigne2:D},{__typename:q,paragrapheSpecial:"Si vous aviez une dernière chose à dire au sujet de JEDI? "},{__typename:h,textes:"\u003Cp\u003EEst-ce que JEDI peut être mon travail à plein temps?\u003C\u002Fp\u003E\n",quote:"Charlotte ",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EMes partenaires JEDI sont des êtres humains extraordinaires qui permettent à TUX (et me permettent à moi-même) de grandir énormément. Je suis très fière de ce qu’on bâtit chez TUX. C’est du changement de fond, structurel.\u003C\u002Fp\u003E\n",quote:"Sarah ",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EJe souhaite que davantage d’entreprises exigent que la philosophie de JEDI soit intégrée dans les mandats d’image de marque et de communication. On y travaille activement. Appelez-nous.\u003C\u002Fp\u003E\n",quote:"Stacy ",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Grâce à JEDI, TUX me donne l'opportunité de devenir un acteur du changement culturel, ce qui fait de moi une personne plus accomplie et épanouie.  "},{__typename:h,textes:"\u003Cp\u003EÊtre membre de l’équipe JEDI a changé la donne pour moi. Ça me donne une autre perspective sur le travail, ainsi qu’une approche plus profonde et plus significative de ma contribution. Partager des idées avec mes formidables collègues et élaborer des politiques ensemble, c’est quelque chose que je n’aurais jamais pensé avoir la chance de faire. Grâce à JEDI, TUX me donne l’opportunité de devenir un acteur du changement culturel, ce qui fait de moi une personne plus accomplie et épanouie. Je suis très reconnaissant d’avoir le privilège de jouer un rôle dans cette équipe.\u003C\u002Fp\u003E\n",quote:"Rafik ",fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003E« On ne peut pas changer tout ce qu’on affronte, mais rien ne peut changer tant qu’on ne l’affronte pas. » —James Baldwin\u003C\u002Fp\u003E\n",quote:ak,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EJEDI, pour moi, c’est un espace sécurisant pour discuter des personnes qui nous inspirent tous les jours. Au niveau personnel, mais aussi dans nos pratiques. Pour moi, une de ces personnes, c’est Alok Vaid-Menon, qui affirme que « Transcender la binarité des genres ne signifie pas attaquer les hommes ou les femmes. C’est plutôt dire que les hommes et les femmes sont infini.e.s »\u003C\u002Fp\u003E\n",quote:aL,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:h,textes:"\u003Cp\u003EÊtre membre de JEDI m’a permis d’apprendre beaucoup de choses sur moi-même et sur le secteur dans lequel on travaille. Tous les membres de notre groupe ont des origines et des parcours différents; en tant que PDC atteinte du TDAH, je trouve très intéressant de pouvoir verbaliser et discuter de choses que je ressentais depuis mon enfance. JEDI est un espace sécurisant pour chaque intersectionnalité qui vit en vous. 🙂\u003C\u002Fp\u003E\n",quote:af,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a}]}};kf.node={title:"Notre engagement pour le local",slug:"notre-engagement-pour-le-local",article:{tags:[{tag:"EcoResponsable"}],hashtags:[{hashtag:"Local"},{hashtag:jI},{hashtag:"Communautés"}],imagePrincipale:{sourceUrl:kg,altText:i,mediaType:j,title:bu,srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002F01-1000x667.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002F01-2000x1334.jpg 2000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002F01-768x512.jpg 768w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002F01-1536x1024.jpg 1536w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002F01-2048x1366.jpg 2048w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002F01-20x13.jpg 20w",mediaItemUrl:kg,mediaDetails:{file:"2022\u002F05\u002F01-scaled.jpg",height:1707,width:jA,sizes:[{file:"01-1000x667.jpg",fileSize:165051,height:"667",mimeType:b,name:n,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002F01-1000x667.jpg",width:f},{file:"01-2000x1334.jpg",fileSize:597777,height:"1334",mimeType:b,name:ab,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002F01-2000x1334.jpg",width:Y},{file:gt,fileSize:25402,height:c,mimeType:b,name:k,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002F01-300x300.jpg",width:c},{file:"01-768x512.jpg",fileSize:101126,height:"512",mimeType:b,name:m,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002F01-768x512.jpg",width:e},{file:"01-1536x1024.jpg",fileSize:367565,height:"1024",mimeType:b,name:s,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002F01-1536x1024.jpg",width:p},{file:"01-2048x1366.jpg",fileSize:624273,height:"1366",mimeType:b,name:ac,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002F01-2048x1366.jpg",width:Z},{file:"01-20x13.jpg",fileSize:bl,height:aH,mimeType:b,name:l,sourceUrl:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F05\u002F01-20x13.jpg",width:d}]}},isAnnouncement:a,customCta:a,vimeoId:a,vignette:a,textePrincipal:"Soutenir l’économie locale tout en étant ouvert sur le monde : c’est l’équilibre que TUX tente de trouver, au quotidien. Pierre-André, Vice-président exécutif, nous explique le pourquoi du comment, en trois points.",enleverDeLaHome:u,presentDansLeMenu:a,presentDansPageCarriere:a,contenu:[{__typename:X},{__typename:q,paragrapheSpecial:"Quoi?"},{__typename:h,textes:"\u003Cp\u003ETUX s’est officiellement engagée à investir un minimum de 50 % de ses dépenses annuelles (hors salaires et avantages sociaux) auprès de partenaires locaux et indépendants.\u003C\u002Fp\u003E\n\u003Cp\u003E \u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Pourquoi?"},{__typename:h,textes:"\u003Cp\u003EUne entreprise n’est pas une machine qui fonctionne seule, coupée du monde – de son monde. Au contraire, elle a autant besoin des communautés qui l’entourent que ces dernières ont besoin de la compagnie pour prospérer. Nos équipes sont très fières de participer au dynamisme de la région, de soutenir les talents qui y vivent et de grandir grâce à eux. Ce n’est pas un hasard si nos nouveaux bureaux ne se trouvent pas au centre-ville, dans le quartier des affaires, mais plutôt sur la Plaza, proche des logements d’environ 70 % de nos équipes. On croit à l’importance de l’ancrage local. De la même manière, en tant qu’entreprise qui se revendique « indie », encourager d’autres partenaires indépendants compte beaucoup pour nous.\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a},{__typename:q,paragrapheSpecial:"Comment?"},{__typename:h,textes:"\u003Cp\u003EMême si elles ont tendance à le faire spontanément dès qu’elles en ont la possibilité, les équipes de TUX sont vivement encouragées à privilégier des partenaires indépendants et locaux. Nous avons d’ailleurs ajouté, dans notre carnet d’adresses, une option permettant d’indiquer si un.e partenaire est implanté.e dans un rayon de 80 km et\u002Fou officie de manière indépendante. C’est un outil simple à mettre en place, qui permet de faire un choix avisé.\u003C\u002Fp\u003E\n\u003Cp\u003EEnsuite, lors de chaque renouvellement de certification B Corp, nous revoyons l’historique de nos dépenses et vérifions que nous avons bien respecté nos engagements.\u003C\u002Fp\u003E\n\u003Cp\u003EIl s’agit d’un défi quotidien pour une entreprise. Pour certains services, tel que l’achat média par exemple, nous n’avons pas d’autres choix que de passer par des filiales ou des groupes étrangers (comme Meta ou Google, pour ne citer que ceux-là). Des entreprises qui ne sont ni indépendantes ni locales. Pour l’exercice financier 2020-2021, nous avions réussi à atteindre 55 % de partenaires locaux et indépendants. Notre objectif est de faire encore mieux dans le futur!\u003C\u002Fp\u003E\n",quote:a,fieldGroupName:h,lienBouton:a,texteBouton:a,lienVersFichier:a}]}};return {staticAssetsBase:"\u002F_nuxt\u002Fstatic\u002F1730213946",layout:"default",error:a,state:{loading:u,common:{themeOptions:{general:{tuxCreativeHouse:"TUX cie créative ",fieldGroupName:"general",wordingBCorp:bS,wordingEcoCert:"SEM 4 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sel est présent dans tous les foyers et dans toutes les cuisines; mais nous y prêtons peu attention. Pourtant, une marque de sel mérite un peu de saveur, non? À une époque où les consommateur.rice.s recherchent plus d’authenticité de la part des marques, nous avons eu l’occasion de présenter sous un nouveau jour le pouvoir de transformation du sel et la joie qu’il procure. Vous imaginez à quel point la vie serait fade sans cet ingrédient? 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l'authenticité d'un produit. Nous avons créé une marque et une présence en ligne qui sont le reflet de leurs produits et services de luxe. Nous présentons l'histoire qui se cache derrière chaque produit, ces détails important de l'héritage d'un article qui le rendent si précieux. 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marque Morton est un ingrédient de base sur les tables américaines. Mais nombreux sont ceux qui ne connaissent pas la marque au-delà de son emblématique boîte bleue de sel de table. 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Au cours des deux dernières années, elle souhaitait accroître l'adoption de sels de qualité supérieure par les familles, notamment le sel rose. 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Brouillon Café-Buvette, c'est un peu ça, un espace destiné à grandir avec ses clients. 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groupe Brivia est une société de développement et d'investissement immobilier reconnue pour ses projets qui témoignent d'une attention particulière au design et à l'architecture. 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à tous les autres rétinoïdes connus pour leurs effets secondaires brutaux, Altreno est une formule en lotion aux propriétés hydratantes. Malgré cela, Altreno peinait à accroître sa distribution auprès des prestataires de soins de santé, qui ont l’habitude de prescrire davantage les rétinoïdes génériques que les produits “de marque”. Nous avons créé une plateforme de marque qui simplifie la science derrière Altreno de sorte à rendre la marque plus accessible et désirable. 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Au cours des deux dernières années, elle souhaitait accroître l'utilisation de sels de qualité supérieure par les familles, notamment le sel rose. Bien que Windsor jouisse d'une grande confiance, les consommateurs ne la considéraient pas comme une marque de sel spécialisée.",projetArchive:u,projetHidden:a,ligneTitre1:"Une touche",ligneTitre2:"spéciale à tous",ligneTitre3:"vos repas"}}},{node:{title:"Centre d’urgences pédiatriques UP",slug:"centre-durgences-pediatriques-up",uri:"\u002Ffr\u002Fprojets\u002Fdetail\u002Fcentre-durgences-pediatriques-up\u002F",categories:{edges:[{node:{id:A,name:B}},{node:{id:_,name:$}},{node:{id:v,name:w}},{node:{id:x,name:y}}]},projet:{imagePrincipale:{sourceUrl:hH,altText:i,mediaType:j,title:"halftext-en-1591901055",srcSet:"https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F07\u002Fhalftext-en-1591901055-1000x1000.jpg 1000w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F07\u002Fhalftext-en-1591901055-300x300.jpg 300w, https:\u002F\u002Ffolio.tux.work\u002Fwp-content\u002Fuploads\u002F2022\u002F07\u002Fhalftext-en-1591901055-768x768.jpg 768w, 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